记者丨 吴佳霖 每2000人拥有一家咖啡店，10余位国家级冠军诞生于此 ，2025年迎来一位新的冲煮世界冠军 ——这些耀眼的数据并非来自某座一线消费都市或以盛产咖啡而闻名的云南或海南，而是偏于 西南一隅的 贵阳 。 2025年，贵阳因咖啡火速"出圈"，打卡一杯网红咖啡成为大量游客来贵阳旅游的新选择；小红 书上与贵阳咖啡有关的话题浏览量接近2000万人次；甚至代表贵阳参加"2025年城市足球邀请 赛"的球队名称，也被命名为"贵阳咖啡队"，他们打败了北海公仔饭店队、醉美泸州队、菏泽 牡丹队等其他15支来自国内其他城市的球队，夺得冠军。 跳出这些热度，值得追问的是：在缺乏产地优势、品牌积淀与资本加持的前提下，"咖啡之 城"这张贵阳文旅新名片如何能打得更响？另一方面， 以盛产咖啡豆闻名的云南和海南，为何 在这一轮的城市营销竞争中败下阵来？ 编辑丨蒋韵 图：受访者供图，下同 贵阳的成功并非偶然 对于很多咖啡师而言，贵阳目前是国内独立咖啡店的一方净土——连锁咖啡品牌还未如其他城 市一样在贵阳遍地开花，独立咖啡店在贵阳肆意生长，从咖啡店的装潢、咖啡豆选择到成品命 名，都带着鲜明的"主理人"审美特色与本地味觉记忆，如本地人每 ...

Core Insights - Guiyang is emerging as a new "Coffee City" with significant growth in independent coffee shops, attracting tourists and generating local interest [1][2][5] - The city has produced numerous national coffee champions, indicating a strong local coffee culture driven by community engagement and training [2][3] - Despite its rapid growth, Guiyang faces challenges such as a limited consumer base, talent shortages, and supply chain issues [3][4] Group 1: Growth and Popularity - Guiyang has a coffee shop density of one for every 2,000 residents, with over 20 national champions emerging from the city [1] - The city is becoming a popular tourist destination, with social media engagement around Guiyang coffee reaching nearly 20 million views [1] - The local football team, named "Guiyang Coffee Team," won a championship, further promoting the coffee culture [1] Group 2: Community and Culture - The low chain density and affordable rent in Guiyang foster a vibrant community of independent coffee shops, allowing for innovation and skill sharing among baristas [2] - Coffee shops in Guiyang serve as informal training grounds, where baristas practice and compete, enhancing the overall quality of coffee [2] - The local coffee culture integrates unique local flavors, such as the "Folded Root Americano," which reflects the region's identity [2] Group 3: Challenges - The rapid increase in coffee shops is diluting customer traffic, with a population of 6.6 million in 2024 insufficient to support the current density [3] - There is a scarcity of skilled operational talent in areas such as branding and supply chain management, hindering business growth [3] - Guiyang's inland location results in logistical challenges for sourcing coffee beans, impacting quality and delivery times [3] Group 4: Policy and Future Development - Current policies to support the coffee industry in Guiyang are not yet fully developed, lacking targeted measures for talent acquisition and supply chain improvements [4] - Guiyang is taking steps to establish a stable coffee industry, with initiatives aimed at creating a sustainable value chain [5] - Recent events and policy measures indicate a commitment to developing the coffee sector as a key driver of economic growth [5][6] Group 5: Cultural Integration - Guiyang's coffee culture is redefining the city's tourism image, appealing to younger consumers and integrating local culture into the coffee experience [6] - The city aims to modernize its cultural expression through coffee, positioning it as an asset for tourism and urban branding [6][7] - The focus is on finding a unique path that combines coffee, culture, and lifestyle, rather than merely increasing the number of coffee shops [6][7]