记者丨 吴佳霖 每2000人拥有一家咖啡店，10余位国家级冠军诞生于此 ，2025年迎来一位新的冲煮世界冠军 ——这些耀眼的数据并非来自某座一线消费都市或以盛产咖啡而闻名的云南或海南，而是偏于 西南一隅的 贵阳 。 2025年，贵阳因咖啡火速"出圈"，打卡一杯网红咖啡成为大量游客来贵阳旅游的新选择；小红 书上与贵阳咖啡有关的话题浏览量接近2000万人次；甚至代表贵阳参加"2025年城市足球邀请 赛"的球队名称，也被命名为"贵阳咖啡队"，他们打败了北海公仔饭店队、醉美泸州队、菏泽 牡丹队等其他15支来自国内其他城市的球队，夺得冠军。 跳出这些热度，值得追问的是：在缺乏产地优势、品牌积淀与资本加持的前提下，"咖啡之 城"这张贵阳文旅新名片如何能打得更响？另一方面， 以盛产咖啡豆闻名的云南和海南，为何 在这一轮的城市营销竞争中败下阵来？ 编辑丨蒋韵 图：受访者供图，下同 贵阳的成功并非偶然 对于很多咖啡师而言，贵阳目前是国内独立咖啡店的一方净土——连锁咖啡品牌还未如其他城 市一样在贵阳遍地开花，独立咖啡店在贵阳肆意生长，从咖啡店的装潢、咖啡豆选择到成品命 名，都带着鲜明的"主理人"审美特色与本地味觉记忆，如本地人每 ...

Core Insights - Guiyang, located in Southwest China, has rapidly developed into a "Coffee City" with over 3,000 coffee shops, making it one of the cities with the highest coffee shop density in the country [1][2][10] Coffee City - Within a 3-kilometer radius, there are more than 20 specialty coffee shops, attracting tourists who seek hidden gems [2] - Guiyang has a population of approximately 6 million, resulting in a coffee shop density of about 2,000 people per shop, surpassing Shanghai's density of around 3,000 people per shop [2] - The coffee culture in Guiyang has been nurtured since 2005, with the introduction of specialty coffee shops like "Yue Reading Time" and "Soil Coffee" [2][3] - The rise of coffee consumption in Guiyang is attributed to the local population's willingness to spend on self-indulgence, ranking in the top five nationally [2] Coffee Soil - Local coffee shop owners emphasize enhancing their professional skills, contributing to a unique "coffee soil" that fosters numerous coffee-related stories [6] - The community coffee shop "Heishi Coffee" has seen a resurgence since 2018, with a daily cup output exceeding 300 during peak times [5] - "Hengguan Coffee" owner Liu Kaisheng transitioned from a barista to a professional roaster, establishing a dedicated roasting studio [5][6] Diverse Coffee Scene - Guiyang's specialty coffee shops exhibit a flourishing diversity, with baristas specializing in various coffee disciplines such as brewing, roasting, and latte art [7] - Innovative offerings, such as "Heishi Coffee's" unique pairing of local ingredients with coffee, have become market hits [8] - Cross-industry collaborations are emerging, with coffee shops integrating themes like bookstores, cat cafes, and art spaces, enhancing the coffee culture [9]