每2000人拥有一家咖啡店，10余位国家级冠军诞生于此，2025年迎来一位新的冲煮世界冠军——这些耀 眼的数据并非来自某座一线消费都市或以盛产咖啡而闻名的云南或海南，而是偏于西南一隅的贵阳。 2025年，贵阳因咖啡火速"出圈"，打卡一杯网红咖啡成为大量游客来贵阳旅游的新选择；小红书上与贵 阳咖啡有关的话题浏览量接近2000万人次；甚至代表贵阳参加"2025年城市足球邀请赛"的球队名称，也 被命名为"贵阳咖啡队"，他们打败了北海公仔饭店队、醉美泸州队、菏泽牡丹队等其他15支来自国内其 他城市的球队，夺得冠军。 跳出这些热度，值得追问的是：在缺乏产地优势、品牌积淀与资本加持的前提下，"咖啡之城"这张贵阳 文旅新名片如何能打得更响？另一方面，以盛产咖啡豆闻名的云南和海南，为何在这一轮的城市营销竞 争中败下阵来？ 一杯咖啡中到底装的什么？ 贵阳的成功并非偶然 对于很多咖啡师而言，贵阳目前是国内独立咖啡店的一方净土——连锁咖啡品牌还未如其他城市一样在 贵阳遍地开花，独立咖啡店在贵阳肆意生长，从咖啡店的装潢、咖啡豆选择到成品命名，都带着鲜明 的"主理人"审美特色与本地味觉记忆，如本地人每顿必吃而很多外地人"避之不及"的折 ...

（原标题：网友把"咖啡之城"称号给了贵阳，云南和海南不着急？） 南方财经记者吴佳霖 广州、贵阳报道 这似乎回答了贵阳被称为"咖啡之城"的底层逻辑，并非单纯依靠咖啡店的数量堆砌为"城"，也并非将咖 啡置于城市传统文化的对立面，而是主动的将咖啡与城市融为一体，让消费者喝到的不是一杯来自某知 名产区的咖啡豆，而是"贵阳味道"。 不过，盛名之下仍有隐忧。第一是快速增长的独立咖啡门店数量，在不断稀释客源。2024年，贵阳常住 人口为660.25万人，其消费基数不足以托举"每2000人拥有一家咖啡店"的密度。多个独立咖啡店主认 为，尽管本地客群稳步扩大，年轻人的接受度显著提升，但咖啡消费在结构上仍高度绑定季节性文旅经 济，却难以转化为扎实的供应链基础与持续扩张能力。 第二是优秀的咖啡店运营人才难觅，这几乎是贵阳所有独立咖啡馆在扩张之初遇到的第一个问题，尤其 是涉及运营、品牌、新媒体、数字化、供应链等复合型人才稀缺，"养活一个店，和把店商业化，是两 件完全不同的事"，有咖啡店主理人这样评价。 每2000人拥有一家咖啡店，10余位国家级冠军诞生于此，2025年迎来一位新的冲煮世界冠军——这些耀 眼的数据并非来自某座一线消费都 ...

Core Viewpoint - Guizhou, particularly its capital city Guiyang, is emerging as a significant player in the coffee and culinary scene, transforming from an overlooked region to a vibrant hub for coffee culture and local cuisine [4][10][12]. Group 1: Coffee Culture in Guiyang - Guiyang has become known as the "Coffee Champion City" with over 3,000 coffee shops, making it one of the cities with the highest coffee shop density in China, with a ratio of one coffee shop for every 2,000 residents [12][16]. - The local coffee culture emphasizes quality and craftsmanship, with a history dating back to 2005, leading to a competitive environment that has fostered skilled baristas and innovative coffee offerings [13][15]. - Guiyang's coffee scene is characterized by unique local flavors, with drinks like "Erythronium American" and "Wood Ginger Special" that blend traditional Guizhou tastes with coffee [15][32]. Group 2: Rise of Guizhou Cuisine - Guizhou cuisine is rapidly gaining popularity in major cities, with new brands expanding quickly and often requiring long wait times for customers [20][22]. - The distinct flavor profile of Guizhou cuisine, known for its "spicy, sour, and fresh" characteristics, is a key factor in its appeal, featuring dishes like sour soup and various fermented foods [22][24]. - The transformation of Guizhou cuisine into a high-end dining experience has attracted a younger demographic seeking unique culinary experiences, blending traditional elements with modern aesthetics [24][27]. Group 3: Consumer Behavior and Market Dynamics - Guiyang residents are willing to spend on experiences that enhance their quality of life, ranking second nationally in a survey on spending to please oneself [16][28]. - The slower pace of life in Guiyang allows residents to explore diverse food options, leading to a culture of culinary discovery that values local and authentic dining experiences [28][29]. - The local market is characterized by a blend of traditional flavors and the incorporation of external influences, allowing Guizhou cuisine to adapt and thrive in new environments [29][34]. Group 4: Challenges and Future Outlook - Despite the rapid expansion of Guizhou cuisine brands, most remain small-scale, with over 99% having five or fewer locations, indicating a slow national expansion [34][36]. - The culinary industry faces challenges of maintaining authenticity while innovating, as some consumers express concerns over the rising costs and perceived loss of traditional flavors [36][37]. - The ongoing evolution of Guizhou's culinary scene suggests that balancing unique local characteristics with modern trends will be crucial for sustained success [36].

Core Viewpoint - The article discusses the surprising rise of Guiyang as a coffee city, overtaking Shanghai, which was previously the leader in coffee shops and culture. Guiyang's unique offerings and local champions in coffee brewing have attracted significant attention and tourism [2][4][10]. Group 1: Coffee Culture Comparison - Shanghai had 9,553 coffee shops, ranking first globally for three consecutive years, but has recently been surpassed by Guiyang [2]. - Guiyang boasts a high density of coffee shops, with one shop for every 2,000 residents, and has produced multiple coffee competition champions [10]. - The coffee experience in Shanghai is often tied to the expertise of the baristas, while in Guiyang, the focus is on the local flavor and community atmosphere [11][35]. Group 2: Tourist Attraction and Local Experience - Tourists flock to Guiyang for its "champion coffee," often waiting in long lines, while locals express confusion over the phenomenon [4][5]. - Visitors are drawn to the unique local flavors and the experience of drinking coffee in a relaxed environment, contrasting with the more performance-driven coffee culture in Shanghai [16][34]. - The local coffee scene in Guiyang emphasizes community and shared experiences, with coffee shops serving as social spaces rather than just places to consume beverages [24][44]. Group 3: Unique Offerings and Innovations - Guiyang's coffee scene features local ingredients and flavors, such as the incorporation of local herbs and spirits into coffee drinks, creating a distinct "Guizhou taste" [12][40]. - The city has seen a rise in creative coffee concoctions, such as the "Moutai Dirty" and various herbal infusions, appealing to adventurous palates [12][39]. - Local coffee shops are proactive in educating customers about coffee brewing techniques, enhancing the overall experience [24][25]. Group 4: Economic and Cultural Insights - Guiyang residents are willing to spend on quality experiences, ranking high in a survey on spending to please oneself, even surpassing major cities like Beijing and Shanghai [40]. - The city's historical context, including migration patterns and cultural influences, has shaped its current coffee culture and consumer behavior [41][42]. - The article highlights a broader cultural attitude in Guiyang, where leisure and enjoyment of life are prioritized, contributing to the city's vibrant coffee scene [44].