潞安化工集团坚持将资源禀赋转化为技术优势，再将技术优势沉淀为品牌价值。通过持续加大研发投 入、完善创新机制、构建自主知识产权体系，该集团在关键工艺、核心材料和系统集成等方面不断取得 突破，形成了一系列自主可控、性能领先的技术成果；同时依托严苛的质量管控体系和精益化管理，确 保产品在可靠性、稳定性和绿色低碳等方面始终处于行业前沿。这种以技术为内核、以质量为保障的发 展逻辑，不仅构筑了坚实的竞争护城河，更使品牌在用户心中建立起高度的信任与认可。 实现品牌价值跃升 "十四五"时期，在能源转型与高质量发展的时代命题下，潞安化工集团有限公司交出了一份令人瞩目的 答卷。这份答卷的核心，并非简单的产能增长或规模扩张，而是以技术突破为支点，用高端化产品塑造 差异化优势，以品牌价值赢得市场认同，撬动品牌价值跃升，走出了一条从传统能源企业向现代能化集 团转型的创新之路。 助力钢企节能降耗的"喷吹煤"、攻克"三高"煤气化难题的"晋华炉"、切入高端制造与数据中心的"太行 润滑油"、深耕高端肥市场的"天脊"化肥、适配新能源消纳需求的"晋华槽"……一系列硬核产品的"出 圈"擦亮了价值升级的企业名片，绘就了"潞安制造"不断向"潞安质造"和 ...

Core Viewpoint - The article discusses the rise in brand value of Gaozhou longan through the integration of media and marketing strategies, emphasizing the health benefits of the fruit and its transformation from a local product to a recognized health symbol [9][16]. Group 1: Production and Sales Performance - Gaozhou longan achieved a record sales volume of 320,000 tons within 50 days, with an average daily shipment exceeding 600 tons [4][5]. - The fresh longan's production value has surpassed 2.6 billion yuan, and the total industry chain value is expected to exceed 8 billion yuan this year [5]. Group 2: Marketing and Brand Development - The "media+" strategy has been pivotal in enhancing the brand's visibility, with events like fruit tasting and production-sales matching conferences attracting significant attention [18][24]. - A comprehensive media campaign has been launched, including live broadcasts and in-depth interviews, to showcase the entire industry chain of Gaozhou longan [22][23]. Group 3: Product Innovation and Health Integration - Gaozhou longan is being positioned not just as a sweet fruit but as a health product, with new offerings like longan tea and dried longan being introduced [35][36]. - Experts highlight the medicinal properties of longan, suggesting its potential in health and wellness markets, which opens new avenues for high-end market penetration [37][94]. Group 4: Future Development and Strategic Planning - The article outlines a vision for the future of Gaozhou longan, focusing on standardization, quality control, and the integration of cultural elements into branding [24][90]. - Collaborative efforts with experts aim to enhance the product's market positioning and develop a dual-track strategy that combines health consumer goods with regional branding [101][108].