品牌协同效应
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民生健康:中科嘉亿通过上市公司的品牌协同效应,有效推动了业务的增长
Zheng Quan Ri Bao Wang· 2025-11-13 11:12
Core Viewpoint - Minsheng Health (301507) announced that the acquisition of Zhongke Jiayi has effectively driven business growth through brand synergy and influence [1] Group 1: Business Growth and Partnerships - Zhongke Jiayi has established cooperative relationships with leading domestic health food OEMs and milk powder companies, leveraging the brand influence and customer channel advantages of the listed company [1] - The business performance of Zhongke Jiayi aligns with expectations as it continues to deepen strain research and industrial applications [1] Group 2: Future Projects and Opportunities - The "Armor Probiotic Intelligent Manufacturing Upgrade Project" was officially launched by Zhongke Jiayi, expected to bring opportunities in terms of products, costs, efficiency, and market by the end of September 2025 [1] - The company is actively expanding into cutting-edge fields such as weight management, gut-brain axis, and metabolic health [1]
2.9亿美元“捕获”狼爪,安踏(02020)下了一步什么棋?
智通财经网· 2025-04-11 01:54
完善户外运动版图,深化全球布局 在"单聚焦、多品牌、全球化"战略的指引下,安踏集团逐步构建起庞大且多元的品牌矩阵,旗下品牌已 覆盖多个运动细分赛道,在体育用品市场占据领先地位。2024年,安踏集团+亚玛芬集团总收入首次突 破千亿大关,达到1085.8亿元。根据欧睿咨询数据,2024年安踏集团在中国运动品牌市场的市占率达到 23%,位居行业第一。 安踏体育(02020)"单聚焦、多品牌、全球化"战略再迎重磅落子。 智通财经APP获悉,2025年4月10日,安踏体育宣布全资收购德国知名户外品牌Jack Wolfskin(狼 爪),基础对价为现金2.9亿美元。此次收购是安踏体育战略布局的关键一步,有望为其带来多维度的 协同效应,助力其在全球体育用品市场中勾勒出全新的发展蓝图。 然而,在全球运动消费市场正呈现出细分与多元化的趋势下,安踏在大众户外市场领域仍有庞大的"补 强"空间。狼爪作为知名大众户外品牌,凭借出色的产品品质和独特设计,拥有广泛的消费群体和强大 的市场影响力。因此,对于安踏而言,收购狼爪成为完善自身在大众户外市场布局的理想选择。这无疑 是安踏完善户外运动领域布局的关键一招,不仅能丰富大众户外市场品牌资源 ...