Core Insights - The collaboration between live streaming platforms and OEM factories aims to create popular products by closely monitoring market trends and consumer preferences [1][3] - The partnership has led to significant production adjustments, including an investment of over 100 million yuan and an increase in annual production capacity from 300 tons to 540 tons [1][4] Group 1: Product Development and Market Strategy - The live streaming institution and the OEM factory have developed a successful product, a domestic white shrimp, which sold over 200,000 units and generated a GMV of over 19 million yuan in a short period [3][4] - The product's success is attributed to the factory's adaptation to consumer habits, including individual quick freezing of shrimp and enhanced water circulation from 24 times to 36 times per day to ensure cleanliness [4][5] - The target demographic for the product primarily consists of women aged 30-45 with families, focusing on quality and nutrition [4][6] Group 2: Supply Chain and Cost Management - The collaboration allows the factory to access C-end market demands, expanding sales channels and exploring partnerships with platforms like JD and Meituan [5][6] - The factory is optimizing its operations to reduce costs, including transitioning to a flat farming model to minimize transportation costs and improve efficiency [6][7] - The live streaming institutions are shifting from a focus on low prices to building brand trust and loyalty among consumers, which is essential for long-term success [8][9] Group 3: Brand Development and Market Expansion - Leading live streaming institutions are increasingly controlling their supply chains, moving towards self-owned brands to enhance profit margins and reduce reliance on third-party brands [7][8] - The expansion of self-owned brands has been successful, with significant sales figures reported for various products, indicating a strong market presence [8][9] - The factory plans to further increase production capacity, with a new facility expected to be operational in Lianyungang, aiming for a total capacity of 10,000 tons within three years [9]