Core Insights - The collaboration between live streaming platforms and OEM factories aims to create popular products by closely monitoring market trends and consumer preferences [1][3] - The partnership has led to significant production adjustments, including an investment of over 100 million yuan and an increase in annual production capacity from 300 tons to 540 tons [1][4] Group 1: Product Development and Market Strategy - The live streaming institution and the OEM factory have developed a successful product, a domestic white shrimp, which sold over 200,000 units and generated a GMV of over 19 million yuan in a short period [3][4] - The product's success is attributed to the factory's adaptation to consumer habits, including individual quick freezing of shrimp and enhanced water circulation from 24 times to 36 times per day to ensure cleanliness [4][5] - The target demographic for the product primarily consists of women aged 30-45 with families, focusing on quality and nutrition [4][6] Group 2: Supply Chain and Cost Management - The collaboration allows the factory to access C-end market demands, expanding sales channels and exploring partnerships with platforms like JD and Meituan [5][6] - The factory is optimizing its operations to reduce costs, including transitioning to a flat farming model to minimize transportation costs and improve efficiency [6][7] - The live streaming institutions are shifting from a focus on low prices to building brand trust and loyalty among consumers, which is essential for long-term success [8][9] Group 3: Brand Development and Market Expansion - Leading live streaming institutions are increasingly controlling their supply chains, moving towards self-owned brands to enhance profit margins and reduce reliance on third-party brands [7][8] - The expansion of self-owned brands has been successful, with significant sales figures reported for various products, indicating a strong market presence [8][9] - The factory plans to further increase production capacity, with a new facility expected to be operational in Lianyungang, aiming for a total capacity of 10,000 tons within three years [9]

Core Insights - A domestic white shrimp product from Dongying Zhengda Aquaculture Co., Ltd. has achieved remarkable sales of 200,000 orders within four months on the Oriental Selection live streaming platform, with high customer satisfaction ratings of 98.4% on the app and 97.4% on Douyin [1] Group 1: Company Overview - Dongying Zhengda Aquaculture Co., Ltd. is a relatively new player in the aquaculture industry, having been in operation for only two years [1] - The company has an annual production capacity of 540 tons and employs only seven to eight staff members [3][5] Group 2: Production Techniques - The aquaculture facility is located on saline-alkaline land and utilizes a highly automated system, having invested over 100 million yuan in upgrades [3] - Each farming pool is equipped with precision instruments, including a 0.01-micron ultrafiltration system for seawater, allowing for efficient water circulation and automatic feeding [3][6] - The facility's water quality management significantly reduces the risk of disease and antibiotic use, leading to higher shrimp quality [5] Group 3: Product Quality and Consumer Feedback - The shrimp are fed a custom diet developed by a team of PhD experts, which increases the astaxanthin content to three times that of standard feed, enhancing flavor and texture [6][7] - The company has established a direct feedback loop with consumers through its partnership with Oriental Selection, allowing for rapid adjustments in farming practices, resulting in an 82% reduction in negative reviews within 30 days [7][9] Group 4: Industry Impact and Future Plans - The company's innovative practices are setting new standards for large-scale shrimp farming in China, with production metrics exceeding national and international regulations [9] - Plans for expansion include further investments in water recycling and purification systems, as well as collaboration with other influential aquaculture companies to establish a new standard for domestic shrimp [9]