厂商乘流量东风 试水C端市场，一些代工厂选择牵手直播机构。北京商报记者了解到，近日东方甄选一款国产白虾产品 成为大爆款，过去三个月，近40天时间都处于断货状态。据东方甄选数据统计，该款产品累计卖出超过 20万单，GMV超1900万。 水体循环每天36次确保虾线清洁、单个活虾速冻不用二次解冻、客群精准30—45岁有家庭的女性……为 了实现"出品即爆款"，直播机构与代工厂在细节上斤斤计较，以求对市场预判能够"零误差"。近日，正 大电商水产运营总监郭保春向北京商报记者还原了其与东方甄选合力打造爆款国产白虾的生产逻辑与运 营思路：为适应直播渠道，工厂经历了一系列养殖和产品调整，投入超过1亿元，年产能从300吨上涨至 540吨。 双方联手自有品牌，直播机构借此沉淀品牌心智，还能借机摆脱品牌商的钳制，而代工厂可触达C端消 费者，扩大销售规模。据了解，在投入前期，部分直播机构会及时监测投流策略并收集更多的用户反 馈，盈利反而不是首要关心的事情。 头部直播机构深入供应链，是破除直播货品同质化的有效手段，更是"流量思维"向"品牌思维"的深度转 型。近年来，尖锋食客、美腕优选等自有品牌在食品、日用品等高频类目持续圈地。不过，机构 ...

Core Insights - A domestic white shrimp product from Dongying Zhengda Aquaculture Co., Ltd. has achieved remarkable sales of 200,000 orders within four months on the Oriental Selection live streaming platform, with high customer satisfaction ratings of 98.4% on the app and 97.4% on Douyin [1] Group 1: Company Overview - Dongying Zhengda Aquaculture Co., Ltd. is a relatively new player in the aquaculture industry, having been in operation for only two years [1] - The company has an annual production capacity of 540 tons and employs only seven to eight staff members [3][5] Group 2: Production Techniques - The aquaculture facility is located on saline-alkaline land and utilizes a highly automated system, having invested over 100 million yuan in upgrades [3] - Each farming pool is equipped with precision instruments, including a 0.01-micron ultrafiltration system for seawater, allowing for efficient water circulation and automatic feeding [3][6] - The facility's water quality management significantly reduces the risk of disease and antibiotic use, leading to higher shrimp quality [5] Group 3: Product Quality and Consumer Feedback - The shrimp are fed a custom diet developed by a team of PhD experts, which increases the astaxanthin content to three times that of standard feed, enhancing flavor and texture [6][7] - The company has established a direct feedback loop with consumers through its partnership with Oriental Selection, allowing for rapid adjustments in farming practices, resulting in an 82% reduction in negative reviews within 30 days [7][9] Group 4: Industry Impact and Future Plans - The company's innovative practices are setting new standards for large-scale shrimp farming in China, with production metrics exceeding national and international regulations [9] - Plans for expansion include further investments in water recycling and purification systems, as well as collaboration with other influential aquaculture companies to establish a new standard for domestic shrimp [9]