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汇源指责每日优鲜品牌管理公司侵权,导致汇源品牌信誉严重受损
第一财经· 2025-08-13 10:49
Core Viewpoint - The article discusses a public statement issued by Beijing Huiyuan, accusing Beijing Meiri Youshuan Brand Management Co., Ltd. of unauthorized use of the "Huiyuan" name for招商 activities, leading to significant damage to Huiyuan's brand reputation [3][7]. Group 1: Company Background - Beijing Huiyuan has publicly stated that Beijing Meiri Youshuan Brand Management Co., Ltd. has no authority to conduct any招商, sales, or promotional activities under the "Huiyuan" name [7]. - The involved "Meiri Youshuan Brand Management Co." is a relatively new micro-enterprise, established in November 2023, with a registered capital of 10 million RMB [8]. Group 2: Authorization Issues - Huiyuan's customer service confirmed that there was a previous cooperation agreement with "Meiri Youshuan," granting them certain regional distribution rights, but this cooperation has recently ended [7]. - The specific details regarding the start and end dates of the authorization, as well as the regions involved, were not disclosed by the customer service representative [7]. Group 3: Company Structure - The main company behind the well-known fresh food retail brand "Meiri Youshuan" is Beijing Meiri Youshuan E-commerce Co., Ltd., established in October 2014, with a registered capital of approximately 3.19 billion RMB [8]. - The two companies, Beijing Meiri Youshuan Brand Management Co., Ltd. and Beijing Meiri Youshuan E-commerce Co., Ltd., are not related [8].