Group 1 - The company has strong product innovation capabilities, with same-store sales continuously recovering and significant overseas expansion potential [1] - The company is expected to achieve revenues of HKD 153.18 billion, 174.18 billion, and 197.52 billion for the fiscal years 2026-2028, representing year-on-year growth of 14.82%, 13.71%, and 13.40% respectively [1] - The projected net profit attributable to shareholders for the same period is HKD 16.02 billion, 18.40 billion, and 20.84 billion, with growth rates of 45.65%, 14.86%, and 13.28% respectively [1] Group 2 - The company operates a total of 3,287 stores globally, including 287 self-operated stores, 2,983 brand stores, and 17 specialty stores, with a significant presence in mainland China [2] - The company plans to enter three new countries and regions and add 50 overseas stores in the next three years, with overseas stores expected to contribute higher revenue and profit than domestic ones [2] - The acquisition of King Fook in January 2024 enhances the company's brand matrix, allowing for better coverage of the affordable luxury market and younger demographics [2]

Group 1: Strategic Transformation - The company is undergoing a significant strategic transformation, focusing on new retail models, brand strategies, and profit structures, despite a decline in revenue and sales [4] - The core of the transformation is a shift in game rules, with a notable 31% increase in net profit in Q2, reflecting structural optimization [4] - Future evaluations of the company will prioritize sales structure and value over the number of stores [4] Group 2: Business Structure and Revenue - The company’s revenue structure is being reshaped, with self-operated and e-commerce revenues now accounting for 44.78% and 47.76% of gross profit, respectively [4] - The decline in revenue from franchise operations is attributed to conservative inventory practices among franchisees due to high gold prices [4] - Franchise operations are undergoing structural adjustments to focus on high-margin products, which is expected to significantly improve overall gross margins [4] Group 3: Brand Development and Product Strategy - The "National Treasure" brand is a key sub-brand, with plans to create over 100 stores generating annual sales exceeding 100 million [5] - The company is enhancing its product offerings and operational standards for the National Treasure brand, with a focus on high-end gold products [6] - Future product releases under the National Treasure brand will emphasize craftsmanship, design, and cultural themes, with significant investment in R&D [6] Group 4: Store Expansion and Performance - The company plans to implement a "thousand-store strategy," aiming to open 1,000 new stores over the next five years [10] - The number of franchise stores has decreased, but the company is focusing on improving the quality of existing stores rather than merely increasing the number [7] - The gross margin for franchise operations improved from approximately 13% to 25%, a 12.28 percentage point increase, due to structural adjustments in product offerings [7] Group 5: E-commerce Growth - E-commerce revenue grew by approximately 20% in Q2, driven by a focus on profitability and sustainable growth rather than just revenue scale [13] - The e-commerce strategy is shifting from a single brand focus to a brand matrix structure, laying the groundwork for future growth [13] Group 6: Financial Projections - The company expects a net profit growth of 5-15% for 2025, maintaining its current financial outlook [8] - High-margin products are projected to account for over 30% of sales in the future, significantly enhancing profitability [8]