内部不会等消费者或经销商反馈才知道乱价，而是有一套主动监测机制。一方面，采购专业的线上价格 监测系统，设置好各产品的控价阈值，系统会实时抓取全网各平台的产品链接，一旦低于阈值就自动预 警，还能识别 "换主图、改标题" 的隐藏乱价链接；另一方面，安排专人每天抽查重点产品，比如新 品、高利润产品，重点看 "直播间低价""二手平台闲置伪装销售" 等系统容易遗漏的场景。监测到乱价 后，会第一时间截图存档，标注店铺名称、链接、价格、违规类型，整理成《线上乱价台账》，为后续 处理留证。 一、先立规矩：从渠道准入端锁定 "合规经销商" 线上控价的第一步，不是等乱价发生后补救，而是在经销商合作初期就划好红线。内部会建立 "线上经 销商准入标准"，核心看三点：一是资质合规性，要求经销商提供营业执照、经营场所证明，确保不是 "皮包公司"；二是价格承诺，签订《线上价格管控协议》，明确各平台（淘宝、京东、抖音等）的最低 售价、促销价上限，甚至约定 "活动期间不得低于日常价的 9 折"，同时写明违规处罚 —— 第一次警告 并扣 20% 保证金，第二次直接终止合作，且 3 年内不得再合作；三是货源管控，要求经销商从品牌指 定的一级代理商 ...

Core Viewpoint - The article discusses the increasing issue of price chaos and low pricing in the e-commerce industry, which harms brand market order and poses potential threats to consumer rights. It emphasizes the importance of effective control measures for brands to address these issues. Group 1: Control Measures - Knowledge property complaints are an effective means for brands to manage e-commerce price chaos by leveraging platform rules to combat unauthorized sellers [3] - Brands should conduct thorough checks on their distribution channels to identify and control issues stemming from unauthorized sales by distributors [4] - Engaging third-party price control companies is a wise choice for brands, as these companies are more familiar with e-commerce platform rules and can provide tailored pricing strategies [4] Group 2: Implementation Strategies - Brands need to provide necessary documentation, such as trademark and patent certificates, to prove their legal rights when filing complaints against unauthorized sellers [3] - Establishing a reasonable pricing system through agreements with distributors is crucial for brands to prevent price chaos and ensure long-term development [4] - Third-party companies can utilize proprietary software to search for low-price links across e-commerce platforms, significantly saving brands' time and resources [4] Group 3: Conclusion - The three proposed control measures offer feasible strategies for brands to address online price chaos, allowing them to better protect their rights and maintain their brand reputation [5]

Group 1 - The article emphasizes the importance of direct communication with low-priced sellers as a flexible preemptive measure to address pricing issues [1][3] - Effective communication can lead to significant results, with one fast-moving consumer goods brand achieving a 30% compliance rate among errant sellers, while communication costs were only 1/5 of other methods [3] - The success of this approach heavily relies on the cooperation of the sellers, suggesting the need for dedicated personnel to follow up and document interactions [3] Group 2 - Utilizing platform complaints for product delisting is highlighted as an efficient constraint within the rules framework, requiring a complete evidence chain for submission [4] - The success rate for properly submitted complaints can reach 80%, as demonstrated by a clothing brand that removed 62 low-priced links within a week, stabilizing price fluctuations from 25% to 8% [4] - The article outlines the potential penalties for offending stores, including point deductions and restrictions on platform activities [4] Group 3 - Legal intervention is presented as a final deterrent for stubborn sellers who ignore previous measures, advocating for a "gradient handling mechanism" [4] - This strategy balances cost efficiency and brand image while maintaining price order, starting with flexible communication, followed by platform rules, and culminating in legal action [4] - Sending warning letters drafted by professional law firms has proven effective, with a 3C brand achieving a 75% compliance rate within a week after sending 20 letters [5] Group 4 - Legal actions can be pursued against sellers who refuse to comply after receiving warning letters, with the possibility of civil lawsuits for damages [5] - The article notes that a beauty brand successfully obtained 500,000 yuan in compensation through litigation, setting a precedent to deter potential violators [5]