内部不会等消费者或经销商反馈才知道乱价，而是有一套主动监测机制。一方面，采购专业的线上价格 监测系统，设置好各产品的控价阈值，系统会实时抓取全网各平台的产品链接，一旦低于阈值就自动预 警，还能识别 "换主图、改标题" 的隐藏乱价链接；另一方面，安排专人每天抽查重点产品，比如新 品、高利润产品，重点看 "直播间低价""二手平台闲置伪装销售" 等系统容易遗漏的场景。监测到乱价 后，会第一时间截图存档，标注店铺名称、链接、价格、违规类型，整理成《线上乱价台账》，为后续 处理留证。 一、先立规矩：从渠道准入端锁定 "合规经销商" 线上控价的第一步，不是等乱价发生后补救，而是在经销商合作初期就划好红线。内部会建立 "线上经 销商准入标准"，核心看三点：一是资质合规性，要求经销商提供营业执照、经营场所证明，确保不是 "皮包公司"；二是价格承诺，签订《线上价格管控协议》，明确各平台（淘宝、京东、抖音等）的最低 售价、促销价上限，甚至约定 "活动期间不得低于日常价的 9 折"，同时写明违规处罚 —— 第一次警告 并扣 20% 保证金，第二次直接终止合作，且 3 年内不得再合作；三是货源管控，要求经销商从品牌指 定的一级代理商 ...

知识产权投诉是管控电商乱价低价卖家的有效手段之一，品牌应善于借助平台规则打击违规卖家。对于 未授权的卖家，可先发出通知说明情况，并提出改价要求；若对方拒不配合，则可通过投诉使其下架乱 价低价的违规商品。 在电商行业持续发展的背景下，线上市场的乱价低价现象愈发突出，这不仅损害了品牌的市场秩序，也 对消费者的权益造成了潜在威胁。对于品牌而言，采取有效的管控措施至关重要。以下为品牌提供三个 应对线上乱价低价行为的管控方案。 一、通过知识产权投诉管控 知识产权投诉需做好两方面工作。一方面，要向平台证明自身的合法权利，所需的必要材料包括商标 证、专利证、版权证书等；若品牌方并非权利人本身，还需提供权利人的身份信息以及授权证明。另一 方面，要举证卖家存在的违规行为，如未授权销售、不当使用他人权利、售假等。平台会依据实际情况 作出判断，并对违规卖家给予不同程度的处罚。 二、通过经销商进行渠道管控 当前电商行业内存在一批第三方控价公司，它们专门代理品牌开展市场管控工作。与品牌方自行进行控 价相比，第三方公司通常更熟悉电商平台的规则，并且具备为不同品牌制定合理控价方案的能力。 此外，第三方公司还能搭配自行研发的爬虫软件，对全网 ...

Group 1 - The article emphasizes the importance of direct communication with low-priced sellers as a flexible preemptive measure to address pricing issues [1][3] - Effective communication can lead to significant results, with one fast-moving consumer goods brand achieving a 30% compliance rate among errant sellers, while communication costs were only 1/5 of other methods [3] - The success of this approach heavily relies on the cooperation of the sellers, suggesting the need for dedicated personnel to follow up and document interactions [3] Group 2 - Utilizing platform complaints for product delisting is highlighted as an efficient constraint within the rules framework, requiring a complete evidence chain for submission [4] - The success rate for properly submitted complaints can reach 80%, as demonstrated by a clothing brand that removed 62 low-priced links within a week, stabilizing price fluctuations from 25% to 8% [4] - The article outlines the potential penalties for offending stores, including point deductions and restrictions on platform activities [4] Group 3 - Legal intervention is presented as a final deterrent for stubborn sellers who ignore previous measures, advocating for a "gradient handling mechanism" [4] - This strategy balances cost efficiency and brand image while maintaining price order, starting with flexible communication, followed by platform rules, and culminating in legal action [4] - Sending warning letters drafted by professional law firms has proven effective, with a 3C brand achieving a 75% compliance rate within a week after sending 20 letters [5] Group 4 - Legal actions can be pursued against sellers who refuse to comply after receiving warning letters, with the possibility of civil lawsuits for damages [5] - The article notes that a beauty brand successfully obtained 500,000 yuan in compensation through litigation, setting a precedent to deter potential violators [5]