品牌营销活动
Search documents
洋河海之蓝花式颠球挑战赛热力开启!乒超总决赛门票等你拿
Zhong Jin Zai Xian· 2025-12-16 01:25
"海7不愧是国民蓝朋友,好喝又好玩。" "为了乒超门票,是时候展现真正的技术了!" "颠乒乓、赢门票,喝海7、看乒超!" …… 近日,"海之蓝花式颠球挑战赛"热潮席卷全网,消费者纷纷炫出自己的"绝技",创意十足,热情满满。 备受瞩目的2025乒超总决赛即将在南京迎来巅峰对决,继"洋河海之蓝"2025中国乒乓球俱乐部超级联赛 总决赛赛事情况通报会在南京洋河文化艺术中心举行,掀起超燃氛围后,作为该项赛事的冠名商,洋河 股份又推出"喝海7 乒一局 花式颠球挑战赛"活动! 喝海7 乒一局 作为一项顶级赛事,2025乒超总决赛开票即秒空的火热状态让消费者一票难求。为让更多体育爱好者能 够走进赛场感受乒乓球的魅力,与顶级球员"会面",洋河贴心策划了此次活动。 如何参与?怎么玩? 12月14日-18日,参与者只要拍摄一段用洋河海之蓝酒瓶(可用空瓶)颠乒乓球的创意短视频,并将视频发 布到抖音、微信视频号或小红书任一平台,就有机会赢取洋河海之蓝·2025赛季中国乒乓球俱乐部超级 联赛总决赛门票! 所有视频需在活动时间内发布,以平台显示为准。评奖规则也非常严格和公正,洋河将从视频创意、内 容质量、颠球技术等多个维度进行综合考量, ...
中国公司收购「英国版lululemon」; 奢侈品行业或进一步恶化;胖东来上半年销售额超117亿|品牌周报
3 6 Ke· 2025-07-06 13:53
Group 1: Acquisition and Business Expansion - Baozun has completed the acquisition of the UK high-end yoga wear brand Sweaty Betty's business in China, marking its third international brand acquisition after Gap and Hunter [1] - Sweaty Betty, founded in 1998, is known for its stylish yoga pants and has a price range of 750 to 1180 RMB, slightly higher than some core products of lululemon [1] - The acquisition will be managed by the same team responsible for Gap and Hunter, indicating Baozun's strategy of leveraging local design and supply chain capabilities to restructure overseas brands' operations in China [1] Group 2: Financial Performance - Baozun's Q1 2025 revenue reached 284 million USD, reflecting a year-on-year increase of 3.27% [2] - Armani Group reported a 6% decline in annual revenue to 2.3 billion euros for 2024, with a significant drop in operating profit by nearly 69% to 67 million euros [4] - LVMH and Kering are dragging down the luxury sector, with a projected 3% decline in organic sales for Q2 2025, worsening from a 1% decline in Q1 [3] Group 3: Market Trends and New Products - The luxury goods market is facing increased pressure due to currency fluctuations and decreased purchasing power among tourists from China and the US [3] - Color Wow, a US haircare brand, has been acquired by L'Oréal, with its sales estimated to be slightly above 300 million USD [5][6] - HOKA ONE ONE launched the new Rocket X 3 racing shoes, featuring advanced materials for improved performance [10] Group 4: Brand Developments - The Chinese high-end fragrance brand Wenxian has launched its seventh season of products, focusing on traditional Chinese scents [7] - Emis has opened its third pop-up store in Hangzhou, following successful openings in Shenzhen and Chengdu, targeting a younger demographic [13] - Kappa's parent company, China Dongxiang, reported a revenue decline of 3.7% to 1.68 billion RMB but achieved profitability with a net profit of 207 million RMB [23]