在当下的方便面行业之中，除了零和博弈，是否还有新的可能？ 刚刚结束的第二十五届方便食品行业峰会，聚集了来自全国各地的近百位嘉宾，60多家企业，全方位呈现方便食品行业在科技创新、智能制造、产业链贯 通、消费场景升级等方面所取得的最新进展，并一同探讨面对当下方便食品市场，企业如何"韧性生长，向新而行"。 持续关注一年一度大会的人会知道，"新"在近两年的提及频率很高，继去年"新质"之光后今年继续强调向"新"而行，大会组委会在顶层设计上似乎已经为行 业发展写下了"新"的注脚。 事实上，今年上半年以来，方便面行业的推新频率很高，各大品牌商卯足了劲创新产品吸引消费者的关注。在经过大会评选之后，康师傅创新产品"合麵"， 凭借"RP锁鲜"技术解决了方便速食行业料理包口感和风味痛点，被评为中国方便食品行业科技与产品创新趋势代表案例，通过技术创新带动产业升级。 合麵，瞄准10元正餐赛道 合麵之外，康师傅方便面今年新品也在持续井喷。 据统计，今年以来，从聚焦包装、用料的产品焕新，到切入细分场景的产品创新，康师傅截止目前已经上新了30+新口味，价格带覆盖3-20元不等，这种爆 发式创新并非偶然，而是企业长期深耕需求洞察与技术储备的必 ...

Core Insights - The convenience food industry is experiencing a shift towards innovation and quality, moving from price competition to technology-driven product development [1][3][12] - The recent launch of "He Mian" by Master Kong represents a significant step towards the "quality meal" segment, aiming to provide balanced nutrition and a dining experience akin to home-cooked meals [5][15] - Master Kong has introduced over 30 new flavors this year, reflecting a strong commitment to innovation and consumer demand insights [7][10] Industry Trends - The overall consumption of instant noodles in China is expected to remain stable from 2024 to 2025, indicating resilience in the market [3] - The industry is entering a new phase characterized by structural adjustments and value enhancement, focusing on technological advancements rather than just price competition [3][12] - The convenience food category has seen a price index increase, suggesting that product upgrades are driving growth [8] Product Innovation - "He Mian" is designed to meet consumer expectations for a complete meal, featuring high-quality ingredients and innovative packaging that enhances the dining experience [5][12] - Master Kong is actively developing customized products for specific channels, such as premium offerings for membership stores, catering to the preferences of middle-class consumers [8][10] - The introduction of "Fresh Q Noodles" showcases Master Kong's commitment to quality through innovative cooking techniques that enhance texture and flavor [11] Quality and Safety Standards - Master Kong has established a comprehensive quality management system, investing over 500 million yuan in food safety initiatives and achieving AIB certification, marking it as the first in the industry [14][15] - The company emphasizes transparency and traceability in its supply chain, ensuring consumer confidence in food safety [14][15] - The shift towards quality leadership is seen as a pivotal moment for Master Kong, aligning with global food safety standards and enhancing consumer trust [15]