近日，康师傅携旗下"喝开水""茶的传人"等品牌亮相"2025深蓝媒体智库年度论坛"主论坛及各分论坛。 近年来，随着康师傅品牌影响力的不断提升，康师傅旗下多款产品出现在各大行业论坛及发布会现场。 作为国货最具代表性之一的品牌，康师傅不论是从产品力还是可持续发展等多层面发力，铸就了康师傅 在整个行业的影响力。 可持续"无处不在" 在多年发展史上，康师傅一直秉持"家园常青，健康是福" (Keep Our Nature Green)的可持续发展理念， 将食品安全建设、产品责任、节能环保、伙伴共赢与社会贡献作为五大核心任务，不断深化在ESG领域 的实践和探索，与各界共同畅享"欢乐饮食，美好生活"。其实，从本届标普全球可持续发展评估评级 中，不难看出，康师傅在供应链管理、能源、包材、可持续原材料、人力资本管理、营养健康等层面显 著优于同行业各品牌。 行业唯一"最佳进步企业" 近日，国际权威评级机构标普全球（S&P Global）正式发布《可持续发展年鉴（中国版）2025》 （Sustainability Yearbook 2025）。中国知名食品饮料企业康师傅首次成功入选，并荣获食品行业唯一 的"行业最佳进步企业"。 随 ...

Core Viewpoint - The third Tianjin International Shipping Industry Expo showcases the strength of the shipping industry in North China, attracting 445 global enterprises and covering an exhibition area of 51,000 square meters [1]. Group 1: Automotive and High-end Equipment Industry - Tianjin Jieshi Battery Co., Ltd. presents high-performance battery products specifically developed for marine applications [3]. - Tianjin Longchuang Century Automotive Design Co., Ltd. showcases a modular design agricultural drone and a mobile ultra-fast charging vehicle [5]. - Zhidao Innovation (Tianjin) Technology Co., Ltd. displays innovative drones and reconnaissance aircraft, emphasizing its leadership in intelligent robotic systems [7]. - Tianjin Hongsheng Technology Co., Ltd. exhibits intelligent rescue equipment, focusing on marine oil spill emergency devices [9]. - Deep Blue Ocean Technology Co., Ltd. showcases underwater robots capable of deep-sea operations, with a maximum diving depth of 300 meters [11]. - Beijing Institute of Technology's Mechanical and Vehicle College presents advanced 3D printing technology projects [14]. - Tianjin Desai International Ocean Engineering Co., Ltd. displays a range of marine technology models, indicating a comprehensive operational chain in marine engineering [16]. Group 2: New Generation Information Technology Industry - Zhongbing Beidou Satellite Communication Co., Ltd. exhibits core products in satellite communication, showcasing its technological strength in the Beidou satellite application field [18]. Group 3: Chemical New Materials Industry - PPG Coatings (Tianjin) Co., Ltd. demonstrates revolutionary ship coatings that prevent fouling, highlighting its position as a leading supplier of coatings and specialty materials [19]. - Weiyuan Taide (Tianjin) Clean Energy Co., Ltd. showcases innovative ship-specific heat pump systems [21]. - Tianjin Hengyang Chemical Storage and Transportation Co., Ltd. focuses on chemical product storage and logistics services [23]. - Botu New Energy (Tianjin) Co., Ltd. is the only manufacturer of wind turbine structural components in Tianjin [25]. Group 4: Medical and Health Industry - Tianjin Ruichi Surgical Instrument Co., Ltd. presents its advanced minimally invasive surgical instruments, emphasizing its leadership in the sector [27]. - Master Kong Group showcases a variety of popular food products, indicating its comprehensive production system in the food industry [29]. Group 5: Modern Service Industry - The Tianjin MSD Shipping Base gathers numerous strong shipping economic enterprises and international classification societies [33]. - Yuxiang International Shipping Building focuses on high-end shipping services, integrating various service institutions [34]. - Tianjin COSCO Shipping Taigang Chemical Logistics Co., Ltd. specializes in chemical logistics services, aiming to build a smart logistics center for hazardous chemicals [36]. Future Outlook - The Tianjin Economic and Technological Development Area aims to enhance the shipping industry's intelligence, greenness, and internationalization, contributing to the establishment of a world-class shipping hub [40].

Core Viewpoint - The integration of aerospace technology into the food industry, exemplified by the collaboration between Kang Shifu and China's space exploration efforts, signifies a shift towards higher quality and innovative production methods in the Chinese food sector [1][3][29]. Group 1: Aerospace Technology Application - Kang Shifu has incorporated aerospace patented temperature control technology into its instant noodle production, enhancing product consistency regardless of external weather conditions [6][9]. - The company has achieved the "World's Excellent Aerospace Patent Instant Noodle" certification, showcasing its commitment to quality and innovation [3][9]. - The introduction of limited edition aerospace-themed packaging and products reflects a strategic marketing approach aimed at appealing to younger consumers [3][20]. Group 2: Product Innovation - Kang Shifu's product innovations include the use of FD freeze-drying technology in its beef noodle soup, preserving nutritional value and flavor [5][9]. - The "Fresh Q Noodle," launched in 2024, utilizes a "0-oil frying" patented technology, achieving significant sales success shortly after its release [8][9]. - The company emphasizes rigorous food safety controls, conducting over 3.5 million tests annually across more than 1,500 indicators to ensure product quality [4][9]. Group 3: Digital Transformation - Kang Shifu is implementing a digital transformation across its supply chain, utilizing AI and automated agriculture to enhance efficiency and product quality [11][16]. - The establishment of environmentally friendly vegetable bases ensures the safety and quality of raw materials, supporting the company's commitment to sustainability [11][19]. - A digital MRP system has been developed for rapid response to food safety risks, integrating traceability and logistics management [17][22]. Group 4: Industry Leadership and Future Trends - Kang Shifu's strategic focus on technology and efficiency positions it as a leader in the food industry, driving quality upgrades and industry evolution [25][28]. - The company's practices illustrate a broader trend in the food sector towards integrating advanced technology and digital solutions to meet consumer demands for safety and quality [22][29]. - As more companies adopt "new quality productivity," the Chinese food industry is poised to ascend the global value chain [29].

01 文|海山 来源|博望财经 康师傅正被"中年危机"所困扰。 近期，康师傅控股（HK0322）发布的2024 年年报显示，公司实现营业收入806.5 亿元，同比微增 0.29%；净利润为37.3亿元，同比增长19.79%，交出了一 份"增利不增收"的财报。 进一步了解发现，康师傅方便面业务连续两年萎缩；饮品业务对茶饮单一品类依赖度较高，存在结构性失衡的情况。并且，公司资产负债率居高，现金流 情况吃紧。此种情况下，公司还进行多年超高比例分红。 昔日快消行业的巨头康师傅在发展中遇到了哪些情况？未来发展又将如何？ 增利不增收 康师傅控股有限公司（简称"康师傅"）成立于1994年1月，主要从事生产及销售方便面和饮品。于1996年在香港主板上市，有"方便面第一股"之称。 如今，康师傅出现了"增利不增收"的情况。财报显示，2024年康师傅控股营收同比仅微增0.29%，而净利润却实现了19.8%的增长。 来源：同花顺iFinD 把时间拉长，康师傅的增长困境愈发清晰。2020年至2024年间，其营收从787.17亿元缓慢增长至806.51亿元，年复合增长率仅为0.8%，远低于食品饮料行 业约6%的平均增速。 值得注意的是， ...

5月10日，2025世界品牌莫干山大会开幕式暨主论坛在浙江德清举行。在中外品牌高端对话环节，与会嘉宾围绕"品牌引领消费 消费成就未来"主题，结合企 业实践分享品牌建设经验，为推动中国品牌走向世界建言献策。 因地制宜尊重差异 实现品牌全球跃升 当品牌发展从本土深耕迈向全球布局，深度洞察市场特性、精准适配多元需求成为突破文化壁垒、实现品牌价值跃升的核心策略。陈应让表示，在品牌全球 化进程中，康师傅以跃升"新"思维、品质"新"生活和创造"新"价值的"三新"策略实现跃升：以零油炸"鲜Q面"、还原本味的"茶的传人"、专利技术加持 的"Ph9.0电解碱性水"等创新产品开拓新增长点；斥资数十亿元建立的国际级食安研究中心，全年检验超350万次，筑牢品质基石；通过海外投资建厂，产品 已进入全球16个国家和地区，让中国味道走向世界。 "海外市场千差万别，但是喜爱好产品是共通的。"王璞表示，作为首个打入北美Costco的中国饮料品牌，其40多个国家和地区的布局背后，是对好产品需求 的深度洞察：针对美国消费者偏好果香的特点，强化白桃、荔枝等亚洲特色口味，既保留东方风味又贴合当地饮用习惯，真正让海外消费者感受到中国品牌 做好产品的用心 ...