Core Insights - The event "2025 China Entrepreneur Influence Entrepreneur Annual Conference" focuses on the theme "Emergence·Infinity - Co-creating a New Form of Intelligent Business" [1][6] - Huo Xiaohai, former chairman of China Resources Beer, emphasized the concept of "New World" in his speech, reflecting on the significant changes in the beer industry and the need for transformation [3][8] Group 1: Changes in the Business Environment - The external environment for businesses has undergone significant changes, necessitating a clear understanding of these shifts to keep pace with industry developments [9] - The beer industry is experiencing a transformation where traditional products and services are being abandoned by consumers, indicating a need for companies to adapt [3][8] Group 2: Technological Advancements - Rapid technological advancements, particularly in artificial intelligence, are reshaping industries, presenting both opportunities and challenges for companies [4][9] - Huo noted that factories are increasingly automated, with a significant reduction in workforce; for instance, a factory with a capacity of 100,000 tons previously employed 500-600 people [4][9] Group 3: Changing Consumer Demographics - There has been a significant generational shift in consumer demographics over the past decade, with the current consumer base differing by over 50% from that of ten years ago [5][10] - The new generation of consumers, particularly those born after 2000, possess distinct values and consumption patterns, which companies must recognize to avoid being abandoned by their target market [5][10] - Huo emphasized the importance of appealing to younger consumers, stating that if a product is rejected by this demographic, its growth potential diminishes significantly [5][10]

专题：2025《中国企业家》影响力企业家年会 12月5日-7日，由《中国企业家》杂志社主办的"2025（第二十三届）《中国企业家》影响力企业家年 会"（原中国企业领袖年会）在北京举行，主题为"涌现·无限——共创智能商业新形态"。华润啤酒原董 事会主席兼执行董事、财务委员会主席侯孝海出席并演讲。 第三个，是人群的改变。很多消费品的主力消费人群在过去10年发生了重大迭代，这是华润啤酒当年在 设计产品时的一个非常大的痛点。 侯孝海在演讲中提到了"新世界"这个词。他回忆到，2021年，他在华润啤酒任首席执行官，当时啤酒产 业面临重大转变，企业竞争能力在不断衰减，业务增长不断承压，既有的产品和服务不断被消费者抛 弃，曾经引以为爱的东西——比如华润啤酒有100家工厂、销量突破千万吨——好像都不是这个时代的 主旋律。 所以2021年，他就在思考，如何让华润啤酒重拾增长、重新转型、重新塑造新的战略格局。"那个时 候，我找到了一个词，就叫'新世界'。" "当时，我看到了一句话，我们不但要善于打破一个旧世界，还要善于建设一个新世界。这句话让我醍 醐灌顶，我就开始思考，华润啤酒是不是还处在一个旧的啤酒世界，而没有看到一个新的啤酒世 ...

Group 1 - The event "Open and Go Global: Building World-Class Brands" was successfully held in Nanning, aiming to promote national reading and the construction of bookish enterprises and cities [1][22] - Chinese enterprises are at a critical juncture where "not going global means going out," emphasizing the need to accelerate their global expansion to enhance competitiveness [3][4] - The event featured discussions on practical methods for building world-class brands, including insights from the books "Going Global: Lenovo's 20 Years of Globalization" and "Survival Rules in the New Business World" [3][4] Group 2 - 彭华岗, President of the China Enterprise Reform and Development Research Association, highlighted that Chinese enterprises have the capability to go global but face challenges in the globalization process [4] - The book "Going Global" reviews Lenovo's globalization journey and provides a practical methodology for enterprises looking to expand internationally [4] - 侯孝海, Chairman of China Resources Beer, discussed the significant changes in the global landscape and how his company adapted its strategy to thrive in the new business environment [6][7] Group 3 - 夏飞, a former president of Guangxi Finance Institute, emphasized the importance of brand globalization, particularly in the ASEAN market, amidst challenges posed by decoupling from the West [9][11] - 张国华, President of the China Advertising Association, outlined key factors for building world-class brands, including product quality, innovation, market research, and understanding local cultures and regulations [11] - The event included a "Bookish Enterprise Creation Project" award ceremony, recognizing exemplary organizations in promoting reading and knowledge [19]