Investment Rating - The investment rating for the company is "Hold" with a downward adjustment [3][6]. Core Insights - The company is undergoing a transformation from a heavy asset investment model to a light asset operation model, which includes extending from a single brand to multiple brands, expanding product offerings from finished wooden doors to upstream raw materials and downstream services, and shifting sales channels from offline to online [2][3]. - Financial performance for the first three quarters of 2025 shows a significant decline, with revenue of 1.3 billion yuan, a decrease of 43% year-on-year, and a net loss attributable to the parent company of 41 million yuan [1][3]. - The company has seen growth in its franchise service channel, with revenue of 100 million yuan, an increase of 21% year-on-year, while the export channel revenue increased by 86% [1]. Financial Performance Summary - For 2025, the company is projected to have a net profit of -9.19 million yuan, with earnings per share (EPS) of -0.05 yuan [3][5]. - Revenue is expected to decline significantly in 2025 to 1.86 billion yuan, a decrease of 38.03% compared to 2024 [5][11]. - The company's EBITDA is projected to be 261.90 million yuan in 2025, reflecting a substantial drop from previous years [5][11]. Business Model Adjustments - The company is shifting its organizational structure from a vertical to a flat and matrix-style approach to enhance collaboration and operational efficiency [2]. - A mixed model of agency, direct sales, and direct partnership systems is being established to optimize pricing strategies [2].

想起来我自己有不少朋友的Business都依托于从中国进口商品这整个生态系统，这篇文章更像是与朋友的周末聊天吧。 自己做任何Business和打工最大的区别之一就是：自己做Business会随着外部环境有各种波动，没啥商业模式能赚一辈子的钱的，所以 自己的商业模式"一时被摧毁"其实是"常态"。感觉平均每3~5年就得有一次小调整， 每5~10年就得有一次大调整。 本文来自微信公众号：S2 Richard，作者：Richard Song，题图来自：AI生成 周末看到一篇文章：Flexport 执行长Ryan Petersen表示，自关税生效以来，从中国到美国的海运订单量下降了60%。对许多美国小企业 来说，关税不是一点额外成本，而是会直接毁掉原本可行的商业模式。长期维持如此高的关税将会导致成千上万的美国公司倒闭，数 百万名员工将失业——这是灭绝级的风险。 结合自己的过往经历，个人发现下面的事情可能会有帮助（这不是心灵鸡汤，纯粹个人实际经历后发现有用的）： 2. 对于美国的终端客户（或者消费者，或者采购公司）而言，我们是乙方，可以到他们的公司干一干，哪怕当个售货员都可以。 Believe me，哪怕只是入职培训都能 ...