Core Insights - The seventh edition of "Company Secrets" is now available for pre-sale, focusing on in-depth financial analysis rather than superficial business advice [1] - The publication aims to uncover the underlying logic of companies' profitability and losses, featuring case studies from various companies [1] Summary by Topics Company Performance - NIO's L90 achieved a monthly sales figure of 15,000 units, attributed to a pricing strategy of 260,000 and platform-based production, marking a significant recovery from 5,000 monthly sales to over 40,000 [1] - Pop Mart's revenue reached 3.4 billion, with profits surpassing global toy giant Mattel, driven by the normalization of IP blockbuster products [1] - Bawang Tea's revenue increased by 167% within a year, supported by a high-end positioning strategy and expansion into lower-tier markets [1] Industry Trends - The publication also addresses challenges faced by Nintendo with the Switch, Hengrui's transformation in centralized procurement, and Cambrian's resurgence in AI computing power [1]

✅ 霸王茶姬 ：7000 家店的野心 ——"高端定位 + 下沉扩张"，一年营收涨 167% 还能赚； 等了一整年的「商业底牌手册」终于上线——《公司的秘密》第七辑，开启预售！ 先搞懂：《公司的秘密》到底是什么？ 它从来不是 "商业鸡汤合集"—— 而是《第一财经》杂志 大公司深度研报的年度合集 ：编辑部扒 遍上市公司财报、投行研报、行业数据，只做 "真金白银的拆解"：不聊虚头巴脑的 "暴打资本"， 只拆公司 "赚在哪、亏在哪" 的底层逻辑；不谈空泛的 "行业趋势"，只挖从小米、拼多多到蔚 来、泡泡玛特的 "商业底牌"。 现在！《公司的秘密》第七辑预售正式开启！，把2025年最炸的商业真相带给你~这一辑，每 篇都是 "财报级干货"： ✅ 蔚来 L90 ：单月卖 1.5 万辆的秘密 —— 靠 "26 万定价 + 平台化生产"，蔚来从月销 5000 逆袭 破 4 万； ✅ 泡泡玛特 ：盲盒不香了？它靠 "IP 爆款常态化" 赚 34 亿，利润反超全球玩具巨头美泰； 还有任天堂的 "Switch 困局"、恒瑞的 "集采转型"、寒武纪的 "AI 算力逆袭"… 把数字变成你能看 懂的搞钱指南。 划重点：前六辑单本，已经全！ ...