以下文章来源于第一财经YiMagazine ，作者一财君 第一财经YiMagazine . 这里是《第一财经》杂志（前身《第一财经周刊》）读者俱乐部，我们为你发掘精彩的商业价值，也邀请你一起探寻明亮的商业世界。 自 1 月预售以来， 《公司的秘密》第七辑就很受读者朋友们的欢迎。 上一批售罄后，后台一直有读者问：还会加印吗？ 现在可以正式回复大家：加印到了，现货已开售。 如果你之前没买到，这是一次难得的补货机会。如果你之前没关注过，这也正是认识这本研报的好时机。 回看2025年我们发表的12篇研报，你会发现一个明显变化——它们几乎全部围绕年度商业热点展开 。 这一特点区别于前六辑研报，后者更侧重于长线和 基本面的关注。 △ 点击即可购买《公司的秘密》第七辑 在第七辑里，这个规律被打破了。《第一财经》杂志选择这些热门公司成为研报对象，并不是因为它们的声量，而是因为它们足够 重要 和 有趣 。 回看 2025 年的商业新闻，你大概会想起这些画面 —— 这些公司，每一家都曾占据你的信息流，每一家都被反复讨论过。 但热点之外，真正的故事是什么？它们不在热搜里，不在简报中；而是在财报里，在数据里，在采访里，在那些被常规报 ...

Core Insights - The seventh edition of "Company Secrets" is now available for pre-sale, focusing on in-depth financial analysis rather than superficial business advice [1] - The publication aims to uncover the underlying logic of companies' profitability and losses, featuring case studies from various companies [1] Summary by Topics Company Performance - NIO's L90 achieved a monthly sales figure of 15,000 units, attributed to a pricing strategy of 260,000 and platform-based production, marking a significant recovery from 5,000 monthly sales to over 40,000 [1] - Pop Mart's revenue reached 3.4 billion, with profits surpassing global toy giant Mattel, driven by the normalization of IP blockbuster products [1] - Bawang Tea's revenue increased by 167% within a year, supported by a high-end positioning strategy and expansion into lower-tier markets [1] Industry Trends - The publication also addresses challenges faced by Nintendo with the Switch, Hengrui's transformation in centralized procurement, and Cambrian's resurgence in AI computing power [1]

Core Insights - The article announces the launch of the seventh edition of "The Company's Secrets," which is a compilation of in-depth research reports on large companies, focusing on financial performance and underlying business logic rather than superficial industry trends [3]. Group 1: Key Highlights of the Seventh Edition - NIO's L90 achieved a monthly sales figure of 15,000 units, attributed to a pricing strategy of 260,000 and a platform-based production model, marking a significant recovery from previous monthly sales of 5,000 [3]. - Pop Mart has adapted to changing market conditions by normalizing IP blockbuster releases, generating a revenue of 3.4 billion, surpassing global toy giant Mattel in profits [3]. - Bawang Tea Ji has ambitious plans with 7,000 stores, achieving a revenue increase of 167% through a strategy of high-end positioning and market expansion [3]. - The edition also covers challenges faced by Nintendo's Switch, Hengrui's transformation in centralized procurement, and Cambrian's resurgence in AI computing power, providing actionable insights for investors [3]. Group 2: Availability and Promotions - The previous six editions of "The Company's Secrets" have sold out completely, indicating strong demand for the content [4]. - The seventh edition is available for pre-order, offering immediate access to all content and previous editions, along with promotional gifts such as a calendar [5]. Group 3: Community Engagement - There are exclusive community benefits available for those who engage with the publication, enhancing the value proposition for readers [7].