Core Insights - The event held by New城控股 focused on collaboration and resource integration within the commercial real estate sector, emphasizing the theme "Two-way Journey, Co-drawing Happiness" [1][8] - The company introduced the "Five-Step Management Method" for its commercial operations, highlighting its commitment to refined and professional management practices [2][4] - The launch of the "Yue Chain Plan" aims to create a sustainable ecosystem by partnering with high-quality brands and agents across the country, transitioning from "space operation" to "ecological collaboration" [1][5][6] Group 1: Five-Step Management Method - The "Five-Step Management Method" includes building quality spaces, organizing content, identifying brands, enhancing sales, and sharing profits, focusing on refined and professional operations [2][3] - The first step, "Building Quality Spaces," emphasizes the importance of creating appealing environments for consumers, supported by a comprehensive inspection system [2][3] - The second step, "Organizing Content," utilizes scientific analysis to ensure appropriate brand placement and operational efficiency [3] Group 2: Yue Chain Plan - The "Yue Chain Plan" aims to establish a three-way win model between agents, brands, and New城控股, fostering a collaborative commercial real estate environment [5][6] - The plan will initially select 10 compatible brands and 80 capable agents to ensure high-quality partnerships and operational success [6] - The initiative reflects a shift from focusing solely on growth metrics to prioritizing quality and mutual benefits among partners [6][7] Group 3: Business Performance - New城控股's commercial operations generated a total revenue of 6.944 billion yuan in the first half of the year, marking an 11.8% year-on-year increase [7] - The gross profit from property leasing and management reached 4.573 billion yuan, contributing to 77.06% of the company's total gross profit, up from 57.21% in the previous year [7] - The company has established a presence in 141 cities with 205 integrated projects, maintaining a high occupancy rate of 97.81% across its 吾悦广场 locations [7][8]