变现能力是检验个人IP成败的关键。 很多人做自媒体都有些"文人式清高"，羞于谈钱，哪怕是内心想要钱，他们太在意别人"为了钱"的评价。 如果是这样，那最好是不要做了。 要知道自媒体IP越是成功，污泥脏水就越多，一定会有很多批评、嘲讽、辱骂、诋毁等，到时候你面对不了，或屏蔽不了，你怎么办 呢？ 所谓真金不怕火炼，没有失败过，没有经受过千夫所指的人、IP是脆弱的，一拳就能击倒。 实事求是的说，所有做个人IP的人都有所求。 在这点上中国人不如美国人坦诚，我们这边会委婉很多，当然有的人确实一开始不图谋金钱利益，甚至打赏、广告都不要，但他一定是 在谋求影响力，这也是一种权力。 或者就是为了"雁过留声"，乃至修自己的"福报"。没有毫无所求、不带任何自我意识去做自媒体IP的例子。 谈钱是诚实的表现，钱也是一种反馈，你付出了时间和精力，如果对别人有所帮助，那收取报酬是合理的。不收反而是违背了商业规 律，难以持久。 因此我一直建议要做自媒体的新人从开始就注意构建、累积自己的"商业资产"。 你可以不为了钱，但必须要有赚钱能力。金钱是衡量你进步和能力的标尺，没有商业价值的IP是没有根的，要知道哪怕人类社会的信仰 活动也必须是构建在物 ...

Core Insights - The forum focuses on the integration of AI technology and IP strategy to create new business opportunities in the evolving commercial landscape [1][2] - The event aims to provide a platform for over 10,000 founders to explore breakthrough paths and growth opportunities in the new business era [1] Group 1: Forum Overview - The forum is an upgraded version of its previous editions, featuring a larger scale, deeper topics, and broader resources [1] - It emphasizes the importance of AI in reshaping productivity and IP in redefining commercial relationships [1] Group 2: Key Presentations - Zhang Qi, a new business architect, highlighted the transformation of personal brands into commercial assets through effective content production and AI tools [2] - The forum includes discussions on the fusion of AI and IP, growth system construction, and alliance economy, providing comprehensive support for participants [2] Group 3: Vertical Sub-Forums - Five vertical sub-forums are established to cover various fields such as happiness, family education, learning ability, psychological counseling, and new educational ecosystems [2] - These sub-forums aim to offer targeted empowerment and cross-industry collaboration opportunities for attendees [2]