Core Insights - The "Double Festival" period in Hanzhong City, Hantai District, showcased a strong consumer market with a focus on diverse consumption scenarios, resulting in a sales increase of 10.28% year-on-year, totaling 130.42 million yuan [1] Group 1: Consumer Market Performance - The retail and dining sectors demonstrated robust performance, with 42 monitored enterprises achieving sales of 130.42 million yuan, reflecting a year-on-year growth of 10.28% [1] - The supply of essential goods remained stable, with significant increases in inventory levels, such as the daily transport volume at the Overpass Market rising from 200 tons to 250 tons [3] - Major supermarkets and supply enterprises maintained dynamic reserves of essential goods, including over 370 tons of grains and oils, 42 tons of meat and eggs, and 30 tons of vegetables [3] Group 2: Automotive and Appliance Sales - The automotive sector saw heightened consumer interest, with sales from participating car companies reaching approximately 116 million yuan, supported by a 2 million yuan subsidy program [5] - Home appliance sales also increased, with companies like Xinghan and Meisheng achieving sales of 14.63% year-on-year growth, totaling 14.63 million yuan [5] Group 3: Retail and Promotional Activities - Various promotional activities, such as the "National Day Benefits·Holiday Shopping" campaign, significantly boosted consumer engagement and sales across multiple retail formats [5] - Specific events, including digital coupons and community engagement activities, effectively stimulated consumption, with notable increases in sales of staple foods and beverages, which rose by 34.53% and 44.69% respectively [5] Group 4: Hospitality and Night Economy - The hospitality sector thrived, with an average occupancy rate of 76.02% across 43 high-end hotels, driven by family package promotions [7] - The night economy flourished with immersive experiences like outdoor music festivals and cultural performances, contributing to a year-on-year revenue increase of 18.17% for participating restaurants [7]