商文旅体融合发展

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“发言人来了”南岸金秋消费嘉年华发布活动举行
Sou Hu Cai Jing· 2025-09-30 10:04
发布活动现场。 近年来,南岸区紧紧围绕国际消费中心城市核心区建设目标,持续打造"吃住行游购娱"消费全链条。2025 年央视春晚在南岸设分会场,重庆马拉松、"魅力重庆"无人机灯光秀等城市IP人气火爆,南坪商圈加快焕 新蝶变,"南滨C湾"成为热门打卡地,新地标、新场景不断涌现。今年双节期间,南岸将持续借助战略叠 加"天时"、区位禀赋"地利"和流量集聚"人和",为市民游客打造高品质的消费目的地。 南岸区突出消费场景赋能,一系列城市地标IP在此形成。在南坪商圈,龙湖重庆江岸天街9月30日开业, 上海城加快26万立方米商业改造,二贸、重庆映像等片区正加快培育沉浸式、烟火气商业街区。在南滨 路,"南滨C湾"城市IP持续点亮,240小时过境免签、离境退税"即买即退"等政策持续叠加,高端服务消费 加速引入,打造消费友好型商圈,龙门浩老街二期、国瑞龙门里等标志性项目正加快建设。在南山,独特 生态人文资源正形成,色香味景俱全的火锅一条街加速打造,形成独特的"文旅+美食"体验线路。在重庆 东站枢纽新城,南岸将发挥重庆东站的辐射力,打造集枢纽客运、消费体验、娱乐休闲于一体的城市级文 旅IP。 国庆、中秋双节临近,9月29日,"发言人 ...
安徽:扎实开展消费品以旧换新 加快培育商文旅体融合发展等新模式
news flash· 2025-07-17 06:14
Group 1 - The meeting emphasized the need for a comprehensive, dialectical, and long-term analysis of the economic situation to maintain strategic determination and enhance development confidence [1] - Focus on stabilizing industrial development by providing targeted support to key industries and enterprises, improving policies for enterprises, and ensuring effective implementation [1] - Highlight the critical role of effective investment by strengthening service guarantees for key projects and accelerating the implementation of new technological transformations [1] Group 2 - Promote high-quality urban development with an emphasis on intrinsic development, enhancing urban functionality and quality [1] - Innovate methods to boost consumption, including trade-in programs for consumer goods and fostering new models for the integration of commerce, culture, tourism, and sports [1] - Strengthen efforts to stabilize foreign trade and investment, assisting enterprises in maintaining production, securing orders, and expanding markets [1] Group 3 - Maintain focus on agricultural production, promote employment and income growth for key groups, and address risks in critical areas [1] - Ensure coordinated efforts in flood and drought prevention, safety production, and maintaining social stability [1]
一张足球票,带火一座城
Nan Jing Ri Bao· 2025-07-09 00:51
Core Insights - The event "Su Super" held in Nanjing not only attracted over 60,000 fans but also generated significant economic activity, with over 1 million visitors and sales reaching 340 million yuan across the city [3][8][11] - The integration of sports, culture, and tourism has transformed the event's IP into a city-wide IP, enhancing urban vitality and consumer engagement [3][21] Group 1: Event Impact - The "Su Super" match set a record for viewership and engagement, with 66 secondary viewing locations across the city, leading to a multiplier effect on local businesses [3][8] - The Nanjing International Beer Festival, coinciding with the event, saw a 22.5% increase in visitor numbers, totaling 125,000 over three days [4] - Local businesses reported significant revenue increases, with some restaurants experiencing growth rates of up to 124.33% compared to the previous week [9][14] Group 2: Consumer Behavior - The event spurred a surge in dining and accommodation, with a 33.2% increase in revenue for nearby restaurants and hotels [14][17] - Data from Meituan indicated a 35.9% increase in dining transactions and a 51.2% rise in order volume during the event [14] - The use of event tickets as a "universal key" allowed fans to access various cultural and dining experiences, enhancing their overall visit to Nanjing [13][15] Group 3: Broader Economic Effects - The event's influence extended to various commercial districts, with sales growth of 21.2% in Yuantong, 19.4% in Jiangning, and 16.2% in Xinjiekou on the day of the match [11] - The hospitality sector benefited significantly, with a 35.06% increase in tourism consumption in Jianye District and a 27.85% rise in accommodation nights [17] - The event showcased Nanjing's cultural and economic vibrancy, attracting both local and international attention, and enhancing the city's image [19][23]