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青海:政企共建列车消费新业态
Xin Lang Cai Jing· 2025-12-25 19:23
本次合作遵循"政府引导、市场运作、企业参与、安全合规"原则,为商贸企业提供了多元参与模式。参 与企业可根据自身特色,申请主题车厢定制运营,打造如青海特色产品展销、非遗手工艺展示等沉浸式 主题空间;也可将列车车厢打造为移动智慧便利店、特产展销中心等特色商业载体;还可依托青藏铁路 旅游线路,参与主题消费列车的共建运营,构建一车多游、一路消费的新场景,推动"客流"向"消费 流、品牌流"转化。 本报讯 (记者 董洁) 12月23日,来自青海省商务厅的消息,为深入贯彻国家及省委省政府关于培育消 费新业态、新模式的部署要求,积极探索商旅交融合发展新路径,12月22日,省商务厅联合中国铁路青 藏集团有限公司,正式启动列车流动消费新场景打造工作,面向广大商贸企业公开征集合作方,共同构 建高原特色流动消费新生态。 铁路作为贯通青藏高原与内陆腹地的交通大动脉,客流集中、覆盖广泛的优势显著。此次打造的列车流 动消费场景,将深度融合青海特色消费、文化体验与品牌传播功能,通过主题车厢定制运营、特色商业 业态植入、商旅交融合共建三类合作模式,实现"车上体验、途中消费、线下延伸"的消费创新融合。 合作面向全省依法注册、信用良好、具备相应运 ...
“旅游+”焕新 消费市场上新 青海打造列车流动消费新场景
Xin Lang Cai Jing· 2025-12-22 19:20
Core Viewpoint - The collaboration between Qinghai Provincial Department of Commerce and China Railway Qingzang Group aims to create new mobile consumption scenarios on trains, enhancing the integration of commerce and tourism in Qinghai province [1] Group 1: Collaboration Objectives - The initiative seeks to leverage the extensive railway network and concentrated passenger flow to transform train carriages into mobile platforms for unique consumption, cultural experiences, and brand promotion [1] - The goal is to effectively reach national travelers with Qinghai's specialty products, intangible cultural heritage, and tourism resources, injecting new momentum into the integration of commerce and tourism [1] Group 2: Participation and Implementation - The collaboration will follow principles of "government guidance, market operation, enterprise participation, and safety compliance" [1] - Enterprises can choose to participate in various ways, such as creating immersive themed carriages showcasing Qinghai's agricultural products and handicrafts, or developing themed consumption trains that combine sightseeing, consumption, and cultural displays [1] - Eligible participating enterprises must be legally registered independent entities with good operational status and credit records, and they should have clear operational strategies and investment capabilities [1]