Core Viewpoint - The recent cultural and tourism festivals in Aba Prefecture, Sichuan Province, highlight the region's rich natural beauty and cultural heritage, attracting a significant number of tourists and promoting rural revitalization through integrated tourism and agriculture [2][3][4][5]. Group 1: Cultural and Tourism Events - The 12th Autumn Rural Cultural Tourism Festival was held in Heishui County, showcasing local ethnic music and cultural heritage, which enhances the region's appeal to visitors [3][4]. - Aba Prefecture has become a national model for comprehensive tourism development, achieving full coverage of A-level scenic spots and hosting various cultural events that attract tourists from all over [2][4]. Group 2: Agricultural and Tourism Integration - The establishment of the International Mountain Agriculture Technology Innovation Alliance in Jiuzhaigou indicates the potential for agricultural development in the region, with a focus on integrating agriculture and tourism [5][6]. - Aba has seen the emergence of specialized agricultural clusters, including highland vegetables and unique livestock products, which are popular among tourists, contributing to the high-quality development of rural tourism [6]. Group 3: Regional Cooperation and Development - Collaborative efforts between Zhejiang Province and Aba Prefecture aim to enhance tourism through strategic partnerships, including the establishment of tourism routes and support for local tourism initiatives [7][8]. - The introduction of wellness tourism initiatives, such as the establishment of a health retreat base in the Four Girls Mountain Scenic Area, reflects the growing focus on tourism development in the region [8].

活动期间，线上线下观展人数超21万人次，文创产品、特色农畜产品等累计实现销售收入300万元，以 实打实的成效擦亮玉树"全域全季全时"旅游品牌，为冬季文旅消费市场注入强劲活力。 活动现场亮点纷呈、热度高涨。一市五县国家级非遗代表性项目全景呈现，特色舞蹈、民歌联唱、服饰 展演轮番登台，展演人员超过500人。创新打造的"非遗市集+"模式聚合43家优质文创企业，集中展销非 遗手作、特色农产品等多元产品，实现文化展示与消费场景深度联动，吸引5万余名观众到场观看，有 效拓宽非遗传播边界与产业价值空间。聚焦玉树独特的冰雪生态资源，推出高原冬泳极限挑战活动，吸 引众多冬泳爱好者参与，以赛事IP辐射广泛受众。不仅破解了冬季旅游"淡季魔咒"，更构建起"体育+文 旅+生态"融合发展新模式。 本报玉树讯 （记者 程宦宁） 1月3日，"遗展风采·冬游玉树"冬季旅游系列活动圆满收官。这场为期五天 的非遗与文旅融合盛会，既是玉树市践行国家级藏族文化（玉树）生态保护区建设与国际生态旅游目的 地建设"双战略"的生动实践，也是推动"冷资源"向"热经济"转化的成功探索。 ...

Core Viewpoint - The collaboration between Qinghai Provincial Department of Commerce and China Railway Qingzang Group aims to create new mobile consumption scenarios on trains, enhancing the integration of commerce and tourism in Qinghai province [1] Group 1: Collaboration Objectives - The initiative seeks to leverage the extensive railway network and concentrated passenger flow to transform train carriages into mobile platforms for unique consumption, cultural experiences, and brand promotion [1] - The goal is to effectively reach national travelers with Qinghai's specialty products, intangible cultural heritage, and tourism resources, injecting new momentum into the integration of commerce and tourism [1] Group 2: Participation and Implementation - The collaboration will follow principles of "government guidance, market operation, enterprise participation, and safety compliance" [1] - Enterprises can choose to participate in various ways, such as creating immersive themed carriages showcasing Qinghai's agricultural products and handicrafts, or developing themed consumption trains that combine sightseeing, consumption, and cultural displays [1] - Eligible participating enterprises must be legally registered independent entities with good operational status and credit records, and they should have clear operational strategies and investment capabilities [1]