Core Points - The recent management changes at Hangzhou Wahaha Group have seen Zong Fuli resign from her roles as legal representative, chairman, and general manager, with Xu Simin taking over [1][3] - Zong Fuli remains the second-largest shareholder with a 29.4% stake, indicating a complex relationship with the company as she exits management [3][4] - The resignation is linked to ongoing disputes over the "Wahaha" trademark, a matter that dates back to the late 1990s involving a joint venture with Danone [3][4] Management Changes - Xu Simin, born in 1994 and a law graduate from Zhejiang University, has been appointed as the new general manager of Wahaha Group [5] - Xu has a background in legal affairs, having previously worked on significant trademark disputes between Wahaha and Danone [5][7] Trademark Disputes - The trademark issue stems from a 1996 joint venture with Danone, which sought ownership of the "Wahaha" trademark but was denied due to regulatory violations [3][4] - A 1999 agreement allowed Wahaha Group to retain trademark ownership while granting usage rights to the joint venture [3][4] Shareholding Structure - Wahaha Group's ownership is divided among three parties: Hangzhou Shangcheng Cultural Tourism Investment Holding Group (46%), Zong Fuli (29.4%), and an employee shareholding association (24.6%) [4][7] - The employee shareholding association is primarily represented by Zong Fuli, following a significant buyback of shares in 2018 [4][7] Strategic Shifts - In response to the trademark challenges, Zong Fuli has initiated a new brand, "Wah Xiaozong," set to launch in the 2026 sales year, indicating a strategic pivot to maintain business operations [7][8] - The success of "Wah Xiaozong" will be crucial for Zong Fuli's efforts to establish an independent business identity separate from her father's legacy [7][8]

今年"3·15"国际消费者权益日，天丝集团受浙江衢州市、武汉市江岸区、广西贺州市、重庆市巴南区、新疆库车市、金华市金东区等多地市场监管局邀 请，开展消费者主题宣传活动，共话红牛品牌知识产权保护。 据不完全统计，自2020年以来，全国各地市场监管部门针对市场销售红牛维他命饮料有限公司出品的"红牛维生素功能饮料"的涉嫌侵权违法行为，已作出 风险提示、行政告诫、责令改正、行政处罚等各类执法文书8000余份。其中，仅2024年就开具约1300份行政执法文书，责令下架、停止销售"红牛维生素功 能饮料"涉嫌侵权商品约10万箱。2019年，天丝集团的打假案例入选了公安部与市场监管总局共同发布的"整治食品安全问题联合行动十大典型案例"，涉案 总货值达两亿元人民币。 来源|略大参考 而这只是天丝集团与华彬集团关于红牛商标使用权和收益归属争夺战的一个缩影。2024年11月13日，天丝集团在公众号发文《正本清源系列一：谁在冒用 红牛之名？》，对于"红牛"品牌及产品历史、"华彬红牛"有哪些等进行了介绍，并对合资公司体系外循环的华彬红牛等主体涉嫌违法违规行为进行了指 控。2024年11月14日，华彬集团在公众号发文回应，提到之前与天丝 ...