Group 1: New Product Launches - Various brands have introduced new bakery products, including 桃李面包's yeast bread series featuring flavors like taro and sea salt lemon [11] - 叮咚买菜 launched a low GI blueberry walnut toast that won awards for innovation and has a GI value of 50 [13] - FamilyMart's new bread series includes creative items like carrot-filled bread and pumpkin chestnut Basque [18][17] Group 2: Seasonal and Themed Products - Many brands are releasing seasonal products for Halloween, such as 谷古面包's Halloween cake with various flavors [43] - 21cake introduced a wine-infused cheese cake called "风之子" that combines fresh cream and fruit flavors [26] - Holiland's Halloween-themed sweet potato buns feature a rich cheese filling [78] Group 3: Industry Trends and Strategies - 85度C's parent company 美食-KY is adjusting its strategy in mainland China, closing underperforming stores [149] - 瑞幸咖啡 is expanding its rental partnerships across 39 cities to enhance its market presence [150] - 霸王茶姬 opened a large-scale "super tea warehouse" in Hong Kong, focusing on immersive tea culture experiences [151] Group 4: Unique Flavor Combinations - Products like 喜社烘焙's banana chocolate cake combine rich flavors for a unique taste experience [51] - UH祐禾's桑葚乳酪 offers a balance of sweet and tangy flavors with a creamy texture [49] - SUGARMAMA's 福鼎白茶橙香蛋糕 merges Eastern and Western flavors for a unique dessert experience [91]

Core Viewpoint - The article discusses the rising trend of baked goods in supermarkets, highlighting their increasing sales and popularity as a response to the challenges faced by traditional fresh food categories [3][10][19]. Group 1: Sales Performance of Baked Goods - Sam's Club's Swiss roll became a phenomenon, contributing 8%-10% to monthly sales in some stores, with annual sales exceeding 1 billion yuan [6]. - Hema's strawberry box sales approached 200 million yuan during the recent sales season, with four baked goods surpassing 100 million yuan in sales since 2020 [6][10]. - The "big mooncake" from Pang Donglai reportedly exceeded 200 million yuan in annual sales [7]. Group 2: Shift in Supermarket Strategy - Supermarkets are shifting focus from fresh produce to baked goods due to the inability to differentiate in the fresh food market, which has been impacted by e-commerce and community group buying [9][10]. - Dazhonghua's new brands "Runfa Workshop" and "Good Wheat" emphasize fresh and healthy baked goods, with products like potato bread selling out on launch day [11][13]. - The bakery segment has significantly boosted sales for stores like Yonghui, with some locations seeing over 520% year-on-year growth in bakery sales after adjustments [13]. Group 3: Competitive Pricing and Quality - Supermarket baked goods are gaining popularity due to their high cost-performance ratio, with prices significantly lower than specialty bakeries [19][21]. - For example, Sam's cranberry bagels are priced at 23.8 yuan for seven, while Costco's cinnamon raisin bagels are 19.5 yuan for six [19]. - Supermarkets maintain quality by using premium ingredients, such as 100% animal cream and imported New Zealand milk powder, while also employing longer fermentation processes for better flavor [23][24]. Group 4: Marketing and Consumer Engagement - Supermarkets leverage social media platforms like Xiaohongshu to promote new products and engage consumers, creating a buzz around popular items [27][31]. - Special promotions and limited-time offers during holidays further drive consumer interest and foot traffic to stores [29][30]. - The combination of competitive pricing, quality ingredients, and effective marketing strategies has positioned supermarket baked goods as attractive options for consumers [24][27]. Group 5: Industry Trends and Future Outlook - The traditional bakery sector is facing challenges, with notable brands like Christine and Huan Niu Cake House shutting down due to financial difficulties [15][17]. - The market share of traditional bakeries is declining as supermarkets capture a larger portion of the baked goods market, with offline supermarkets accounting for 37.7% of the main consumption channels in 2024 [17]. - The competition in the baking sector is expected to intensify, with supermarkets increasingly focusing on product innovation and consumer trends to differentiate themselves [41].