随着生活品质不断提高，人们越发注重情感与体验的共鸣，美酒与美事之间的联结也日益紧密。每一杯美酒背后，都承载着一段故事。 近期，梁朝伟代言水井坊·第一坊正式官宣，同步上线由梁朝伟"眼绎"的《喝美酒庆美事》主题故事短片，引发全网关注。片中，他以深情眼眸"眼绎"人生 中不同的美事相聚，诠释了水井坊六百余年沉淀的美事底蕴，让"美酒"与"美事"之间的联结变得更加生动可感。 这是梁朝伟出道四十年来首次代言白酒品牌。他以精湛演技和沉稳内敛的个人风格，广受喜爱和尊重。这种沉稳专注、追求精益求精的内核，与传承六百余 年、拥有"双国保"身份的水井坊高度契合。二者的携手，被视为一场源于品质与内涵共鸣的"美事一桩"。 梁朝伟与水井坊的携手也传递出一种温暖的价值主张——无论是日常的陪伴相聚，还是节庆团圆与人生重要时刻，美酒总能成为美好记忆的见证与陪伴。元 旦、春节将至，水井坊新年营销即将开启，和大家共赴一场属于彼此的"美事局"。 p V A P 8 o the county of the been and 第 — 電 酮 N 張自六百 o t 年 1 按压此处被坏 2 沿虚线向外套开 四川水井坊股份有限公司 l 2018 - 1 - ...

Core Insights - The article discusses the strategic response of Shui Jing Fang to the current adjustment period in the Chinese liquor industry, focusing on creating new consumption scenarios and a dual-brand system to adapt to changing consumer demands [1][3][4]. Brand Strategy - Shui Jing Fang aims to shape a new market scenario with the concept of "drinking fine wine to celebrate beautiful moments," targeting the mid-to-high-end market while also developing unique high-end products [1][14]. - The company is establishing a dual-brand system consisting of "Shui Jing Fang" for the mid-range market and "Di Yi Fang" for the high-end market, allowing for differentiated positioning and consumer targeting [16][19]. Consumer Insights - The shift in consumer behavior is highlighted, with a move away from traditional business-oriented consumption towards emotional connections in social settings, such as family gatherings and celebrations [10][12]. - The concept of "emotional value" is emphasized, where consumers seek not just quality products but also meaningful experiences that enhance their social interactions [10][12]. Market Positioning - Shui Jing Fang's core product, Zhen Niang No. 8, has successfully captured a significant market share, contributing over 80% of revenue, indicating strong competitive positioning in the mid-range segment [22][23]. - The company plans to refine its product offerings across different price ranges, focusing on both high-end and mid-range markets to meet diverse consumer needs [23]. Channel Strategy - The company is implementing a new channel strategy to address the challenges posed by high inventory levels and competitive pressures, emphasizing a tailored approach based on local market conditions [24][25]. - Shui Jing Fang is enhancing its collaboration with distributors, providing them with tools and resources to optimize store performance and improve sales efficiency [25][26].