最近一段时间，"团播"火出了圈。据业内预测，2025年，国内团播市场规模有望达到150亿元，团播间 数量则将达到5000-7000个，可以说是当下互联网炙手可热的新风口。 可能在不少人的印象里，团播就是一群年轻漂亮的小姐姐、小哥哥在直播间里跳着各种当下流行的"洗 脑"舞蹈。实际却并非如此，如今的团播，已经"卷"成许多人都不认识的样子了。 团播迈入2.0时代 "卷"得变了样 团播行业到底有多"卷"？ 首先在内容方面，除了较为人所熟知的流行舞团外，常见的团播风格还包括传统文化元素拉满的国风 团，突出地域文化特色的民族舞团，围绕动漫、游戏IP创作的二次元团，将游戏竞技元素融入直播的游 戏团等等，在Rap等相对小众的赛道也有所涉及。 在制作投入方面，整个团播行业也是"卷"得飞起： 一方面，是越来越舍得在硬件设备上"砸钱"，不断升级画质、灯光、舞美、运镜。据了解，一个普通的 直播间搭建成本约为30万，大中型直播间的成本则在50万到80万，而业内已经出现不少对标电视制作、 明星演唱会水准的百万级别直播间。越来越多的新兴技术也正融入到团播表演中。比如，大型XR直播 间，通过虚实结合的技术，打造沉浸式的直播场景。 从酷炫棚内 ...

镜头前是多位专业的舞者，镜头后是导播、运镜、灯光、策划等团队的紧密配合——深圳H131系列团播直播间，看起来更像是专业的晚会演出现场。 团播，是指多人在同一直播间进行才艺表演的演艺直播。如今，团播的用户画像越来越年轻，它与谷子经济一样，成为一种新型的消费文化。精品化和规范 化是新一代团播的特点，这吸引了越来越多的专业人才加入行业——团播因此成为从直播经济中衍生出来的新型就业蓄水池。 近日，羊城晚报记者来到深圳众星汇旗下系列团播直播间H131，亲身感受团播"2.0版"的运作方式，并通过对话团播主播、公会运营者与平台运营代表，试 图一探团播行业的未来。 从草莽到精品，打造新型就业蓄水池 当天，记者一连参观了数间H131团播直播间，每间均有多名主播正在进行彩排，多位幕后工作人员也各就各位。"这里的舞台、灯光、摄像设备，很多已经 达到电视晚会级别。"H131团播公会长、项目组总导演侯硕均介绍，从主题定位到舞蹈排练，从妆造定妆到灯光调试，一场两小时左右的精品团播，其筹备 周期通常多达7-15天。 团播并非新生事物。早在2021年8月，众星汇就在抖音推出了首个团播直播间。侯硕均和众星汇董事长王翎宇这两位创始人都是艺术学院 ...

Core Viewpoint - Sujiang Media's decision to terminate contracts with two popular hosts from the girl group "Fire Sujiang 106" and indefinitely suspend the group highlights significant industry changes regarding the management of live streaming hosts and the evolving dynamics of the group broadcasting model [1][5][19]. Group 1: Company Actions - Sujiang Media announced the termination of contracts with two popular hosts from "Fire Sujiang 106," a profitable girl group, due to violations of company policy regarding private interactions with fans [1][5]. - The group had achieved impressive metrics, including 219 live broadcasts and over 14.42 million viewers in the past 180 days, indicating its commercial value [3][5]. - Following Sujiang Media's announcement, other agencies like Shuai Ku Network also took similar actions against hosts for violating policies against private fan interactions [5][19]. Group 2: Industry Trends - The live streaming industry is witnessing a shift as many agencies are moving away from the "ambiguous economy" model, which relied heavily on private interactions with top fans, towards a more structured group broadcasting approach [8][22]. - The emergence of group broadcasting has attracted a diverse audience, including female consumers, which presents new growth opportunities compared to traditional models that depended on male fans [8][10]. - The industry is increasingly focusing on professionalization, with significant investments in production quality and talent, moving away from the informal and often problematic practices of the past [24][31]. Group 3: Regulatory Environment - Platforms like Douyin have implemented strict regulations to curb inappropriate behaviors among hosts, linking their performance to a "health score" system that affects both hosts and their agencies [17][19]. - The crackdown on agencies involved in ambiguous economic practices has led to the closure of numerous agencies, indicating a significant shift in regulatory focus [13][21]. - The evolving landscape suggests that agencies are now prioritizing compliance and professional standards to attract new talent and maintain a positive industry image [22][23].