金秋时节历来都是售车旺季,不过,在国内A级车展上,却少见外资豪车品牌身影。国产新能源汽车火爆的 当下,外资豪车为啥集体遇冷?汽车市场正经历怎样的变化? 记者孙佳琪尹睿济南报道 豪华车"退展"背后: 销量跳水、利润腰斩 近期举行的成都车展上,消失的宾利、保时捷、兰博基尼,缩水的BBA(外资代表品牌奔驰、宝马、奥迪的 首字母组合),成为汽车圈热议的话题。作为国内四大A级车展之一,10余家外资豪车品牌集体缺席,被视为 汽车行业历史性转折的重要节点。 乘联会数据显示,2025年7月,豪华车零售量仅17万辆,同比大跌20%,市场份额萎缩至9.3%,出现结构性萎 缩。具体到品牌,保时捷2025年1-7月销量同比暴跌28%；玛莎拉蒂更是惨淡,去年国内销量仅1209辆,同比 下滑58%。BBA也承受着巨大压力:奔驰7月销量下滑37.2%、奥迪降26.6%、宝马跌21.7%。 汽车厂商参加A级车展,平均一场要花费数百万甚至上千万费用,"我们经销商想参与省级车展,一次核算下 来,成本也有30多万。"济南奔驰某4S店销售经理任先生分析,一方面,参与车展要耗费较高的成本；另一 方面,销量和利润下滑,让车商们不得不精打细算、能省则省, ...

Core Viewpoint - The announcement of the bankruptcy of GAC Fiat Chrysler (广汽菲克) marks the end of the domestic Jeep era in China, leading to the discontinuation of models such as the Commander, Compass, and Cherokee, reflecting the decline of joint venture car manufacturers in the face of rising domestic brands and new energy vehicle makers [1][2]. Group 1: Historical Context of Jeep in China - Jeep entered the Chinese market in 1983 through a partnership with Beijing Automotive Manufacturing Factory, initially producing the Cherokee and some Mitsubishi models [5]. - In 2010, GAC Group and Stellantis (formerly Fiat Chrysler) established a joint venture, GAC Fiat, with a total investment of approximately 17 billion yuan, leading to the localization of Jeep models [5]. - Jeep's peak sales in China occurred in 2017, with a record of 222,000 units sold, marking it as a dominant player in the SUV market [2][5]. Group 2: Decline of GAC Fiat Chrysler - Starting in 2018, Jeep faced significant challenges, including quality issues such as excessive oil consumption, leading to a decline in consumer trust and sales [8][10]. - Sales plummeted from 125,200 units in 2018 to just 2,010 units in 2021, making GAC Fiat the car manufacturer with the largest sales decline within GAC Group [10]. - By 2022, GAC Fiat's net assets had dropped to -331 million yuan, indicating insolvency, and despite attempts to secure additional funding, the financial situation remained dire [10][11]. Group 3: Broader Implications for Joint Venture Car Manufacturers - The fate of GAC Fiat Chrysler reflects the broader struggles of joint venture car manufacturers in China, as they face increasing competition from domestic electric vehicle brands [14][16]. - The market share of mainstream joint venture brands in China fell below 50% for the first time in 2023, while domestic new energy vehicle market share surged from 16% to 56% [16]. - The transition from traditional fuel vehicles to electric vehicles signifies a major shift in the automotive landscape, with GAC Fiat's assets being repurposed for electric vehicle production [17].