Group 1 - The rise of domestic high-end new energy brands has significantly impacted traditional luxury brands [2][6][14] - As of January 10, over 20 major automakers and more than 75 models have launched promotional policies, covering both fuel and new energy vehicles across all market segments [6][14] - The current market trend shows that over 80% of users who pre-order domestic high-end new energy vehicles come from traditional luxury brand owners like BMW, Mercedes-Benz, and Audi [6][14] Group 2 - BMW has announced a price reduction of approximately 270,000 yuan for the 7 Series, which has gained significant media attention [10] - Mercedes-Benz offers substantial discounts on various models, with the E-Class models seeing discounts up to 135,000 yuan, and the GLB starting at 144,900 yuan after discounts [3][11] - Audi's A6L and A7L models have also seen significant price cuts, with discounts reaching 151,000 yuan and 187,200 yuan respectively [5][13] Group 3 - The ongoing price war is eroding the brand equity of luxury brands, with significant price drops observed in just a few years [8][16] - Analysts suggest that traditional luxury brands are in a transitional phase, and without breakthroughs in electrification and intelligence, merely adjusting pricing strategies may not reverse declining sales [16]