转自：大湾区之声 王先庆表示，大湾区消费市场有三大优势：宜居的气候区位、强大的产业基础提供高性价比商品、以及亲民完善的服务体系。 未来依托气候与产业的康养度假，以及以文旅带动多产业融合的新消费模式有望带来新的消费增长点。 展望未来，粤港澳大湾区正以其得天独厚的区位优势、扎实雄厚的产业根基与开放包容的创新生态，引领一场从"功能满 足"到"价值共鸣"的深刻消费变革。一个更具国际影响力、更富人文温度、更可持续的消费新高地，已在大湾区徐徐展开画卷， 持续为经济发展与美好生活注入澎湃动能。 2025年，粤港澳大湾区消费市场热潮涌动，焕发出多元蓬勃的新活力："国补+省补+市补"激活大宗消费换新热潮、"首店经 济""首发经济"引来全球品牌扎堆布局、跨境支付"一码通"让粤港澳三地消费无缝衔接……大湾区正以多元协同之力，打破消费 壁垒、丰富消费供给、升级消费体验，让"买买买"更具质感，让"逛吃游"更添乐趣。 广东白云学院应用经济学院院长王先庆在接受《"港"清楚》节目采访时表示，大湾区消费呈现四大趋势：一是数字消费向AI导 购、元宇宙等线上线下融合延伸；二是国潮时尚兴起，国内品牌受青睐；三是免签免税政策推动跨境消费增长；四是即时 ...

Core Insights - The "Gong·Fashion" brand launched by the Gong Wangfu Museum features 37 concept garments and 35 new Chinese-style ready-to-wear outfits and accessories, showcasing Chinese aesthetic in contemporary design [2] - The museum has been actively promoting traditional Chinese culture through various initiatives, including fashion shows in Paris and exhibitions in Singapore, as well as launching products like the "Futang" fragrance [2] - The museum's cultural products have become popular among young consumers, with items like the Fengguan refrigerator magnet achieving sales of over 1 million units, contributing to a total sales revenue exceeding 100 million yuan for the entire Fengguan IP series [2] Design and Appeal - The exquisite design of museum products resonates with young consumers, as they reflect the pinnacle of craftsmanship and artistry from historical artifacts [3] - High cost-performance ratio is a significant factor attracting young buyers, with museum products offering affordable alternatives to luxury items, such as the Suzhou Museum's Wu Wang Fuchai sword bracelet [3] - The combination of excellent design and accessible pricing allows young consumers to incorporate cultural heritage into their fashion choices without high costs [3] Cultural Integration - Contemporary youth express their individuality through museum-inspired fashion, using products to showcase their unique taste and promote Chinese culture globally [4] - The collaboration between museums and the fashion industry integrates art into daily life, fulfilling the desire for a more aesthetically pleasing lifestyle among young people [4] - Continuous innovation in design and a commitment to quality are essential for the sustainable success of the "museum + fashion" model [4]