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淘宝闪购元旦消费数据:7500万颗车厘子、1000万颗草莓被「老己」抢购一空
Xin Lang Ke Ji· 2026-01-04 02:17
淘宝闪购数据显示,元旦小长假期间,多款新年节日爆款及冬季时令大单品都卖爆了:进口车厘子售出 超7500万颗,丹东红颜草莓销量突破1000万颗;曾经需要"攒局才敢点"的波士顿龙虾,如今已成为年轻 人犒劳自己的日常选择,全国超100家门店的鲜活波龙被抢购一空。与此同时,健康生活标配牛奶销量 达120万升,而可乐与啤酒作为节日聚会的"气氛担当",双双售出超150万升。 1月4日上午消息,元旦期间,以即时满足和自我犒赏为核心的消费模式点燃节假日消费市场。淘宝 闪购年货节数据显示,多款年货大单品销量创下历史新高,"老己"们吃掉了7500多万颗车厘子。 此外,从消费时段来看,年货采购呈现出鲜明的场景化、即时化特征。淘宝闪购年货节数据显示,早间 时段,消费者集中下单水产海鲜、火锅食材,对应聚会备餐需求;午间至夜间,礼品鲜花、休闲食品、 水果销量攀升,满足社交与放松需要;深夜至凌晨,啤酒、水果与滋补品构成"深夜治愈三件套",反映 出年轻人追求享受与健康平衡的生活态度。(转载自新浪科技) ...
淘宝闪购元旦消费数据:7500万颗车厘子、1000万颗草莓被“老己”抢购一空
Xin Lang Cai Jing· 2026-01-04 01:57
新浪科技讯 1月4日上午消息,元旦期间,以即时满足和自我犒赏为核心的消费模式点燃节假日消费市 场。淘宝闪购年货节数据显示,多款年货大单品销量创下历史新高,"老己"们吃掉了7500多万颗车厘 子。 淘宝闪购数据显示,元旦小长假期间,多款新年节日爆款及冬季时令大单品都卖爆了:进口车厘子售出 超7500万颗,丹东红颜草莓销量突破1000万颗;曾经需要"攒局才敢点"的波士顿龙虾,如今已成为年轻 人犒劳自己的日常选择,全国超100家门店的鲜活波龙被抢购一空。与此同时,健康生活标配牛奶销量 达120万升,而可乐与啤酒作为节日聚会的"气氛担当",双双售出超150万升。 此外,从消费时段来看,年货采购呈现出鲜明的场景化、即时化特征。淘宝闪购年货节数据显示,早间 时段,消费者集中下单水产海鲜、火锅食材,对应聚会备餐需求;午间至夜间,礼品鲜花、休闲食品、 水果销量攀升,满足社交与放松需要;深夜至凌晨,啤酒、水果与滋补品构成"深夜治愈三件套",反映 出年轻人追求享受与健康平衡的生活态度。 责任编辑:江钰涵 新浪科技讯 1月4日上午消息,元旦期间,以即时满足和自我犒赏为核心的消费模式点燃节假日消费市 场。淘宝闪购年货节数据显示,多款 ...
2030年中国即时消费市场规模超 5 万亿人民币,淘宝闪购:持续推进城市骑士职业化
Yang Zi Wan Bao Wang· 2025-12-29 09:39
据介绍,随着完成品牌融合焕新,实现商品、库存、运力、营销一体化协同,淘宝闪购正持续夯实物流 服务基建。 数据显示,依托门店、闪购仓、品与AI超算能力,淘宝闪购让"对的商品"在"对的时间"出现在"对的地 点",过去一年上线了30多万家门店,闪购仓拥有超1万8千个SKU,品牌商全面入局;8月,淘宝闪购日 均活跃骑士超200万人,平台日订单峰值达1.2亿单,月度交易买家数突破3亿。 淘宝闪购着眼于依托AI技术与创新构建长期能力,通过智能技术匹配数百万骑士、数百万门店、数以 万计的商品,让履约更快更准。 据国家统计局数据,前三季度全国网上零售额增长9.8%,这一快速增长得益于数字消费、绿色消费及 即时电商等新型业态的蓬勃发展,其中线上服务消费增长 20.2% ,即时电商销售额增长 24.3% 。 大摩 则在前瞻性报告中测算,预计到 2030 年,中国即时消费市场(含外卖)的合计规模将超过 5 万亿人民 币,其中即时零售预计占比2.5万亿元。 淘宝闪购还推出业内首个AI助手,接单派单怎么安排、跑单收入怎么算、路上遇到异常怎么办……现 在,每位骑士只要动动嘴,就能通过语音实时获得帮助——骑士AI助手可以在几秒钟内给出贴心 ...
淘宝闪购宣布坚决投入、加大投入、长期投入即时物流新基建
Huan Qiu Wang· 2025-12-29 09:38
【环球网科技综合报道】"即时需求从'一年四季'变为'一日四时',再到7×24的随心所欲,'闪念闪购闪享'的大消费新时代已来。"12月28日,2025年同城即时 物流行业年会上,淘宝闪购副总裁陈浩表示,平台将坚决投入、加大投入、长期投入即时物流新基建,继续夯实骑士保障、持续推进职业化进程,带来一站 式即时生活服务。 据国家统计局数据,前三季度全国网上零售额增长9.8%,这一快速增长得益于数字消费、绿色消费及即时电商等新型业态的蓬勃发展,其中线上服务消费 增长20.2%,即时电商销售额增长24.3%。大摩则在前瞻性报告中测算,预计到 2030 年,中国即时消费市场(含外卖)的合计规模将超过 5 万亿人民币,其 中即时零售预计占比2.5万亿元。 淘宝闪购着眼于依托AI技术与创新构建长期能力,通过智能技术匹配数百万骑士、数百万门店、数以万计的商品,让履约更快更准。(勃潺) 据介绍,随着完成品牌融合焕新,实现商品、库存、运力、营销一体化协同,淘宝闪购正持续夯实物流服务基建。通过深耕全时段消费场景,淘宝闪购高效 的配送服务正在重构"时间×空间×需求",让消费者24小时随心点、随心享。 数据显示,依托门店、闪购仓、品与AI ...
从“满足需求”到“创造需求”,大湾区消费市场有新意
Xin Lang Cai Jing· 2025-12-27 05:18
转自:大湾区之声 王先庆表示,大湾区消费市场有三大优势:宜居的气候区位、强大的产业基础提供高性价比商品、以及亲民完善的服务体系。 未来依托气候与产业的康养度假,以及以文旅带动多产业融合的新消费模式有望带来新的消费增长点。 展望未来,粤港澳大湾区正以其得天独厚的区位优势、扎实雄厚的产业根基与开放包容的创新生态,引领一场从"功能满 足"到"价值共鸣"的深刻消费变革。一个更具国际影响力、更富人文温度、更可持续的消费新高地,已在大湾区徐徐展开画卷, 持续为经济发展与美好生活注入澎湃动能。 2025年,粤港澳大湾区消费市场热潮涌动,焕发出多元蓬勃的新活力:"国补+省补+市补"激活大宗消费换新热潮、"首店经 济""首发经济"引来全球品牌扎堆布局、跨境支付"一码通"让粤港澳三地消费无缝衔接……大湾区正以多元协同之力,打破消费 壁垒、丰富消费供给、升级消费体验,让"买买买"更具质感,让"逛吃游"更添乐趣。 广东白云学院应用经济学院院长王先庆在接受《"港"清楚》节目采访时表示,大湾区消费呈现四大趋势:一是数字消费向AI导 购、元宇宙等线上线下融合延伸;二是国潮时尚兴起,国内品牌受青睐;三是免签免税政策推动跨境消费增长;四是即时 ...
百万骑手的自由与负重
Xin Hua Wang· 2025-12-09 02:21
Core Insights - The article discusses the evolving role of delivery riders, also known as "online delivery personnel," in the context of the growing "instant consumption" lifestyle in urban areas like Hangzhou, where over 1 million registered riders are primarily associated with platforms like Meituan, Taobao, and JD.com [1][2] Group 1: Rider Demographics and Employment Trends - A significant portion of delivery riders are married, with over 90% having children, and the majority belong to the post-80s and post-90s generations [2][3] - Approximately 80% of riders are from outside the local area, and 85% have a high school education or lower [3] - The primary motivation for entering the delivery industry is the perceived freedom of work hours, with 70% of full-time riders working between 6 to 9 hours daily [3][4] Group 2: Income and Work Conditions - Full-time riders earn an average monthly income of 7,014 yuan, while crowd-sourced riders earn about 8,328 yuan, placing them in the top tier of blue-collar income earners [3][4] - The industry experiences high turnover rates, with only 54.6% of full-time riders remaining in the job for over six months, attributed to the challenges of balancing multiple delivery demands [5][6] Group 3: Challenges in Delivery Operations - Delivery riders face significant operational challenges, including delays caused by restaurant preparation times and complex residential delivery rules, which can lead to frustration and high turnover [6][8] - The article highlights the need for improved communication and operational efficiency between riders and restaurants to mitigate issues like "order delays" and "last-mile delivery" challenges [6][7] Group 4: Policy and Institutional Support - The Zhejiang provincial government has introduced measures to enhance the rights and protections of new employment groups, including delivery riders, by implementing a pilot program for occupational injury insurance [12][14] - The article emphasizes the importance of societal recognition and support for riders, advocating for a shift in public perception to acknowledge their contributions and improve their working conditions [11][12] Group 5: Future of the Delivery Industry - The article concludes that as barriers to professionalization are dismantled, delivery riders are expected to transition from being seen as temporary workers to integral members of urban life, supported by evolving policies and societal recognition [15]
2025外卖市场趋势观察:餐饮零售双向重构,迈步走向大消费
Sou Hu Cai Jing· 2025-11-23 20:41
Core Insights - The report highlights a significant structural transformation in China's consumption market by 2025, with total retail sales expected to exceed 50 trillion yuan, and online retail continuing to lead globally. The takeaway is that the food delivery market is evolving from a single-channel model to a dual reconstruction of catering and retail, becoming a key driver of consumer potential [1][10][11]. Group 1: Market Dynamics - The food delivery market is transitioning from a unipolar to a multipolar competitive landscape, with major players like Taobao Flash Sale, Ele.me, Meituan, and JD.com emerging. The average daily order volume is projected to rise from 100 million to 250 million [1][11][19]. - After the subsidy wars in 2025, the market is expected to stabilize into a three-way competition, with Taobao Flash Sale and Ele.me jointly holding approximately 45% market share, while Meituan holds around 44% [11][19]. - The competition is not merely about subsidies but is a deeper battle for consumer mindshare, focusing on immediate needs and creating a "30-minute living circle" [11][12]. Group 2: Industry Transformation - The catering industry is undergoing a profound transformation from "traffic competition" to "operational competition," with 95% of merchants operating both online and offline, making delivery a core growth driver [1][10][26]. - Merchants are enhancing profitability through SKU restructuring, membership operations, and efficiency improvements, with chain brands rapidly expanding and local brands breaking regional barriers [1][10][14]. - The report indicates that the food delivery sector is becoming a necessary option for restaurants, with delivery now constituting a significant portion of revenue [13][28]. Group 3: Retail Evolution - The retail industry is shifting from "planned consumption" to "instant consumption," with platforms like Taobao Flash Sale extending their delivery networks to cover over 1,205 growth categories [2][10]. - Retail brands are exploring various operational models, such as distant flagship stores combined with nearby flash stores, to enhance inventory management and fulfillment efficiency [2][10]. - The future of the food delivery market will evolve along five paths, with the boundaries between "eating" and "buying" gradually dissolving, leading to a more decentralized supply structure and improved merchant operational intelligence [2][10]. Group 4: Case Studies and Examples - Numerous case studies illustrate the growth of brands leveraging Taobao Flash Sale, such as the rapid expansion of the chain "Yi Xin Fan Tuan," which doubled its orders and opened multiple new stores within months [8][40]. - Local brands like "Lai Lai Xiao Long" and "Hua Xiao Xiao" have successfully utilized the platform to significantly increase their order volumes, demonstrating the effectiveness of digital tools and delivery networks [8][40]. - The report notes that the integration of delivery services has revitalized traditional restaurants, with many reporting substantial increases in customer traffic and order volumes after joining platforms like Taobao Flash Sale [27][40].
知名鞋履品牌大东8000家门店入驻京东秒送 门店同款鞋靴最快9分钟送达
Sou Hu Wang· 2025-11-16 01:48
Core Insights - Dusto has partnered with JD's express delivery service to enhance its online presence and meet the growing demand for instant consumption in the footwear market [1][4] - The collaboration allows consumers to order shoes online and receive them from nearby stores within 9 minutes, providing a convenient shopping experience [1][4] Company Overview - Dusto is a well-known domestic footwear brand that focuses on offering high-quality and stylish shoe products at competitive prices [1] - The brand aims to cater to various consumer needs, including commuting, leisure, and family activities, by providing a wide range of footwear options [1] Product Offerings - The partnership includes a variety of footwear categories such as women's, men's, and children's shoes, featuring popular styles like loafers, casual sneakers, and children's sports shoes [2] - Specific products highlighted include versatile white sneakers, elegant loafers suitable for business attire, and comfortable home and leisure shoes [2] Market Trends - There is a growing consumer demand for instant shopping experiences, prompting brands like Dusto to adapt and offer quick delivery options [4] - The collaboration with JD's express service is a strategic move to align with the trend of instant consumption, enhancing customer satisfaction and engagement [4]
机构:白酒三季报亮红灯,5个龙头利润下降30%,动销数据大幅走弱
Sou Hu Cai Jing· 2025-10-23 20:42
Core Viewpoint - The Chinese liquor industry is facing a bleak outlook, with multiple securities firms predicting significant profit declines for major companies, including Moutai and Wuliangye, by Q3 2025, indicating a severe downturn compared to previous optimistic expectations [1][4]. Group 1: Industry Predictions - Analysts from various securities firms, including Zhongyou Securities and Guangfa Securities, predict that major liquor companies may experience profit declines of up to 30% or more, with Wuliangye's profits potentially halving [1][3]. - Moutai is expected to see near-zero profit growth, while Wuliangye, Luzhou Laojiao, and Gujinggongjiu are projected to face around a 20% profit decline [1][4]. - The overall liquor industry is anticipated to face a more than 20% decline in sales volume due to external demand shocks [4]. Group 2: Market Conditions - The retail sales growth of consumer goods has significantly slowed, particularly in the catering sector, which has nearly stagnated, directly impacting liquor consumption [1][8]. - The average turnover days for inventory in the industry are high, indicating a pressing need for companies to manage inventory effectively amid changing consumer demand [10]. Group 3: Company Responses - Companies are adopting pragmatic strategies to alleviate channel pressure, including adjusting inventory and reducing expenses to enhance operational efficiency [6][9]. - Wuliangye acknowledged the challenges in the market during the recent holiday season but emphasized that official data should be awaited for a clearer picture [3]. Group 4: Consumer Trends - There is a noticeable shift in consumer behavior towards more rational consumption, with increased sensitivity to prices and a decline in the enthusiasm for high-priced products [9]. - The demand is shifting from traditional business banquets to more casual settings, such as gatherings with friends and family, prompting companies to adjust their product offerings [9][10]. Group 5: Future Outlook - Despite the short-term profit declines, the fundamentals of the liquor industry, especially for leading companies, remain intact, with a potential shift towards quality-focused growth rather than mere scale expansion [11]. - The upcoming Q3 reports are expected to provide critical insights into how companies are navigating the current challenges and adapting to market changes [11].
淘宝闪购双11:88VIP点外卖五折,发放超1000万份免单红包
Xin Lang Ke Ji· 2025-10-11 08:04
Group 1 - Taobao Flash Sale officially launched Double 11 benefits, offering 88VIP users daily 50% off on takeout and over 10 million free meal red packets [1] - From October 15 to November 14, 88VIP users can access two 50% off red packets daily, with additional exclusive benefits during Double 11, including a further 5% discount [1] - The latest financial report indicates that in the first three weeks of August, Taobao Flash Sale contributed to a 25% year-on-year increase in monthly active consumers on the Taobao app [1] Group 2 - The integration of offline brand stores into Taobao Flash Sale is expected to provide consumers with a new shopping experience, with an anticipated transaction increment of 1 trillion yuan over the next three years [2]