虽然即时服务体验的中西部与东部差距在逐步弥合，人们的过节口味仍存在明显"南北差异"。美团数据 显示，相对而言，南方线上实时消费增长最快的品类是啤酒、纯奶制品；而北方则更偏好辣卤小吃、烤 炸类零食、糖果巧克力、雪糕。不过，得益于南北人员流动等各类原因，"冬天吃雪糕"的饮食偏好，也 在南方流行起来，今年春节期间，南方雪糕销量同比增长106%，增速比北方高70%。 此外，今年春节假期与米兰冬奥会关键赛事日程高度重合，带火了全民春节冰雪消费热，不少县域滑雪 场除夕、初一仍爆满。从销售冰雪运动周边获得收入的美团商家同比增长两成，美团平台滑雪服、雪 鞋、头盔等各类装备的实时在线销量同比最高翻3倍。山东潍坊官护山滑雪场兼职教练刘敏告诉记者， 雪场最大接待能力在一千多人，大年初一就有近千人入场滑雪，"最近两天温度升高，雪化得快，速度 上不去，人才少了些"。刘敏刚大学毕业，日常在山东济南工作，爱好滑雪，假期返乡兼职赚零花钱， 春节假期每天带教收入1300多元。 整体而言，马年春节县域即时消费呈现出东中西部服务体验差距进一步缩小，南北方消费偏好各异的特 点。中国社会科学院财经战略研究院研究员魏翔表示，节日消费是观察消费趋势的重要 ...

新浪科技讯 2月26日晚间消息，美团数据显示，自除夕（2月16日）至正月初七（2月23日），县域春节 礼赠即时零售订单同比增长30%左右，与送礼、聚会相关的电子产品、酒类、高端水果稳居销量前三 甲，成为今年县域春节消费"新三件套"。其中，智能手表销量同比涨6倍，手机和平板销量同比增2倍； 榴莲、蓝莓等高端水果最高涨3倍；白酒和洋酒同比翻一番。 美团下沉即时零售市场相关负责人表示，春节数据显示，即时消费理念已经在全国县域城市、乡镇普及 开来，人们已经习惯在走亲访友、团圆聚会、假期空箱出行的路上实时下单，真正实现了"人到家，礼 进门"。此外，随着中西部即时配送网络基础设施越来越完善，当地即时消费市场潜力得到有效释放。 数据显示，春节期间，即时零售订单量增速最快的10个县域城市，全部位于新疆、西藏、甘肃、青海、 广西、重庆、贵州等中西部地区。其中，新疆阿图什市同比增长3倍有余，广西博白县、湖北云梦县也 分别实现翻倍增长。 责任编辑：何俊熹 新浪科技讯 2月26日晚间消息，美团数据显示，自除夕（2月16日）至正月初七（2月23日），县域春节 礼赠即时零售订单同比增长30%左右，与送礼、聚会相关的电子产品、酒类、高端水 ...

春节家庭聚餐，上海的王女士苦于不会做油焖大虾，但又希望父亲能吃喜爱的年味，便在京东自提下单，从家附近的餐厅提回一大盘，端上餐桌还烫嘴。父 亲吃了一口说："就是这个味儿"。王女士感慨，京东自提让传统年味，更省，还不用等。 春运返乡，从广州返回湖北老家的李先生，提前半小时在京东自提下单，在高铁站附近咖啡店顺路取了杯咖啡。"以前春运的人潮里，咖啡店排队至少20分 钟起步，现在取完转身就可以检票，咖啡拿到手时还是热乎的呢！" 行业人士分析称，"这是一种典型的场景驱动型消费。当履约网络密度足以支撑'顺路提'时，消费就不再是专门腾出时间的任务，而成为动线中的自然环 节。这是即时消费走向成熟的重要标志。" 用户体验升维与商家经营提效 京东自提价值凸显 这些发生在2026年春节期间的消费切片，指向同一个趋势：春节消费习惯，正在从"提前囤积、计划采购"向"即提即走、场景触发"快速迁移。 而京东自提 将消费者的行为从一个被动的收货模式，升级为一种主动融入线下动线的场景化履约模式，正成为这一轮消费习惯演进的关键推动力。 春节消费迎来"时间解放"即提即走成春节消费新趋势 过去，春节消费的核心词是"囤"。年货需提前半月备齐，年夜饭要提 ...

【环球网科技综合报道】在西藏东南部，雅鲁藏布江大峡谷深处，有一座被雪山环抱、云雾缭绕的小城——墨脱。这里素有"莲花秘境"之称。高耸的南迦 巴瓦峰终年积雪，奔腾的雅鲁藏布江穿城而过，自然壮美却也隔绝了外界的喧嚣。 在这片土地上，有一位特别的城市骑士：他是外卖骑手，也是站长，也是商务，他日复一日在这里送达万物，撑起了淘宝闪购在一座城市的外卖运转，改 变了当地没有外卖闪购的历史。 一个人守护一座城 他叫黄凯洪，是一位来自四川内江的24岁小伙。2024 年 8 月来到墨脱，一年多时间，同时兼任骑士、站长和商务等多重角色。 他的名字或许不为外界所 知，但在墨脱的街头巷尾，他的身影早已成为一道熟悉的风景。 现在在墨脱，他和一位兼职骑士一起送餐，多的时候一天能有一两百单的单量。 他坦言："我平常没事的时候，也喜欢开着自己的摩托车到处逛逛，就喜欢那种骑车的感觉，风吹在脸上，然后这样感觉很舒服。我觉得跑单就像做任务 一样，送完一单是一单的钱，这种感觉比较踏实，也比较自由。 当时，这里还没有外卖，居民有需要只能电话订餐，找出租车送，一单要多出10元。贵不说，还挺不方便。很多商户甚至不了解外卖。 他说："我过来之后就一直在学习如何 ...

国家税务总局最新发布的税收数据显示，2025年，我国消费市场呈现多方面新亮点：家电、手机、新能 源汽车等消费需求有力释放，消费新模式新场景不断创新融合，银发群体展现较大消费潜力，境外游客 入境消费迸发活力。 具体来看，2025年，家电消费呈增长态势，冰箱等日用家电零售业、燃气灶等厨具卫具零售业、手机等 通信设备零售业销售收入同比分别增长17.4%、12.9%和18.6%；同时，新能源乘用车销量、销售收入同 比分别增长24.3%和21.1%，新能源汽车消费热度持续上升。 文旅融合点燃消费新活力。2025年，文艺创作与表演销售收入同比增长17.3%，沉浸式、场景式业态创 新推动文旅消费提质升级，旅行社及相关服务、名胜风景区、休闲观光活动销售收入同比分别增长 11.2%、26.1%和14.6%。2025年，体育会展服务、体育咨询服务销售收入同比分别增长12.2%、27.8%， 赛事经济打破传统消费时空边界，成为提振消费的新引擎。 "一老一小"的消费潜力也在持续释放。2025年，老年人养护、社会看护与帮助、疗养院服务消费同比分 别增长24.9%、23.1%和15.4%。随着社会协同推进托育服务体系建设，托儿所服务销售 ...

Core Insights - The rise of snack discount stores in Beijing reflects a growing trend in the retail sector, characterized by their low prices and strategic locations in communities, catering to the immediate consumption needs of residents [1][2] Group 1: Market Trends - Snack discount stores are experiencing rapid growth, with store numbers increasing by 92%, contrasting with the declining sales share of traditional supermarkets and convenience stores [1] - Emerging retail formats such as warehouse membership stores and snack collection stores are expanding significantly, with growth rates of 40% and 51% respectively [1] Group 2: Consumer Behavior - Snack discount stores serve as an "immediate stress relief valve" for consumers, providing a low-cost and instant way to alleviate daily pressures, appealing to both adults and children [2] - The stores offer a balance between "shopping for novelty" and "maintaining self-discipline," allowing consumers to indulge in small portions without guilt, thus addressing the common anxiety of immediate gratification versus long-term health [3] Group 3: Community Engagement - Snack discount stores create a "micro-social" environment, fostering community connections through casual interactions among neighbors and staff, which enhances the emotional value of shopping [4] - The stores shift focus from merely selling products to understanding and responding to consumer emotions, embodying a return to a more human-centered approach in retail [4]

Core Insights - The holiday consumption market was ignited by a focus on instant gratification and self-reward during the New Year period [1] Group 1: Sales Performance - Taobao Flash Sale reported record high sales for several New Year products, with over 75 million cherries sold [1] - Sales of Dandong Hongyan strawberries exceeded 10 million [1] - Boston lobsters, once considered a luxury, have become a regular choice for young consumers, with over 100 stores selling out of live lobsters [1] - Milk sales reached 1.2 million liters, while both cola and beer sold over 1.5 million liters during the holiday [1] Group 2: Consumer Behavior - The purchasing behavior during the New Year showed distinct characteristics of scene-based and instant consumption [1] - In the morning, consumers focused on seafood and hot pot ingredients, aligning with party preparation needs [1] - From noon to night, sales of gifts, flowers, and snacks increased, catering to social and relaxation needs [1] - Late-night purchases included beer, fruits, and health supplements, reflecting young people's pursuit of a balanced lifestyle between enjoyment and health [1]

Core Insights - The consumption model centered around instant gratification and self-reward has significantly boosted the holiday market during the New Year period [1][2] Sales Performance - Taobao Flash Sale data indicates that several major holiday products achieved record sales, with over 75 million imported cherries sold [1][2] - Sales of Dandong red strawberries surpassed 10 million units, while Boston lobsters, once considered a luxury, became a regular choice for young consumers, leading to a sell-out across over 100 stores [1][2] - Milk sales reached 1.2 million liters, and both cola and beer, essential for holiday gatherings, sold over 1.5 million liters each [1][2] Consumption Patterns - The purchasing behavior during the holiday season displayed distinct characteristics of scenario-based and instant consumption [1][2] - In the morning, consumers focused on seafood and hot pot ingredients, aligning with preparation needs for gatherings; from noon to night, sales of gifts, flowers, and snacks increased, catering to social and relaxation needs [1][2] - Late-night purchases included beer, fruits, and health supplements, reflecting a lifestyle balance sought by young consumers [1][2]

Core Insights - The rapid growth of online retail in China, with a 9.8% increase in the first three quarters, is driven by digital consumption, green consumption, and the rise of instant e-commerce [1] - Morgan Stanley projects that by 2030, the instant consumption market in China will exceed 5 trillion RMB, with instant retail accounting for approximately 2.5 trillion RMB [1] - The transformation in consumer demand is shifting from seasonal to immediate, creating a new era of consumption characterized by "instant purchase and enjoyment" [1] Group 1 - The online service consumption grew by 20.2%, while instant e-commerce sales increased by 24.3% [1] - Taobao Flash Purchase has launched over 300,000 stores in the past year and has more than 18,000 SKUs in its flash warehouses, with daily active riders exceeding 2 million and peak daily orders reaching 120 million [2] - The platform aims to leverage AI technology to enhance fulfillment speed and accuracy by matching millions of riders, stores, and products [2] Group 2 - Taobao Flash Purchase introduced the industry's first AI assistant to provide real-time support for riders, with over 60 million proactive services daily and 78% of riders finding it useful [2] - The "City Rider Orange Plan" was launched to upgrade rider support and incentives, including free uniform updates and the establishment of "Rider Day" to show appreciation [2][3] - The initiative also includes insurance subsidies for riders, covering at least 50% of costs for those willing to pay for pension and medical insurance, with full subsidies for team leaders and honorary riders [3] Group 3 - The "Five Ones" service upgrade addresses key daily needs of riders, including smart charging stations, emergency medical supplies, high-quality bedding in rider apartments, meal options, and enhanced access to facilities [3] - The plan aims to improve the overall experience and welfare of riders, ensuring their health and operational efficiency [3]

Core Insights - The new era of consumer demand has shifted from seasonal to on-demand, with a focus on 24/7 availability, as highlighted by the Vice President of Taobao Flash Purchase, Chen Hao [1] - The rapid growth of online retail in China, with a 9.8% increase in the first three quarters, is driven by digital consumption, green consumption, and the rise of instant e-commerce [1] - Morgan Stanley projects that by 2030, the instant consumption market in China, including takeout, will exceed 5 trillion RMB, with instant retail accounting for approximately 2.5 trillion RMB [1] Group 1 - Taobao Flash Purchase is committed to investing in instant logistics infrastructure to enhance rider support and professionalization, aiming to provide a one-stop instant lifestyle service [1] - The platform has integrated brand renewal, product, inventory, logistics, and marketing for better service delivery [3] - Taobao Flash Purchase has launched over 300,000 stores in the past year and has more than 18,000 SKUs in its flash warehouses, with daily active riders exceeding 2 million and peak daily orders reaching 120 million [3] Group 2 - The company leverages AI technology to optimize logistics by matching millions of riders, stores, and products for faster and more accurate fulfillment [3] - The focus on all-time consumption scenarios is reshaping the logistics landscape by allowing consumers to order and enjoy products at any time [3]