Core Viewpoint - The article emphasizes the growth and market positioning of Laopu Gold as a leader in the ancient gold concept in China, highlighting its high-end positioning and significant revenue growth driven by rising gold prices and changing consumer preferences towards luxury and collectible gold products [4][5]. Group 1: Company Performance - Laopu Gold achieved a revenue of 8.506 billion yuan in 2024, representing a year-on-year increase of 167.5%, and a net profit attributable to shareholders of 1.473 billion yuan, up 253.9% [4]. - For the first half of 2025, the company expects revenue and net profit to grow by 251.0% and 285.8% year-on-year, respectively [4]. Group 2: Market Trends - The market size for gold products in China reached 568.8 billion yuan in 2024, with the ancient gold segment's market share increasing from 4% in 2018 to 30% in 2023, projected to reach 52% by 2028 [5]. - The consumption of gold is evolving beyond traditional occasions, becoming a fashionable item for younger consumers, with various designs carrying emotional significance [5]. Group 3: Competitive Advantage - Laopu Gold differentiates itself in the high-end ancient gold market, achieving a consumer overlap rate of 77.3% with luxury brands like LV and Cartier, and has approximately 480,000 members [6]. - The company boasts superior craftsmanship in ancient gold, leading to higher product premiums and profitability, with gross and net profit margins of 38.1% and 18.4% in the first half of 2025 [6]. Group 4: Product and Design Strategy - Laopu Gold's product design incorporates elements from both Eastern and Western cultures, appealing to the trend of modern Chinese aesthetics and making gold a staple in daily fashion [8]. - The company focuses on high-end retail locations with exquisite store displays, achieving significant same-store revenue growth in 2023, 2024, and the first half of 2025 [8]. - Online sales strategies include offering lower-priced, lightweight products to attract younger consumers, which also support offline growth [8].

Core Viewpoint - The report from Everbright Securities highlights Laopu Gold (06181) as a pioneer and leader in the ancient gold concept in China, positioning itself in the high-end market and continuously deepening its engagement. The rising gold prices in 2023 have increased consumer demand for gold as a means of investment and preservation of value, leading to record-high performance for Laopu. The company is given a target price of HKD 804.64, with a projected PE ratio of 27/20/15 for 2025-2027, and an initial "Buy" rating is assigned [1]. Industry Insights - The ancient gold segment is experiencing sustained growth, with younger consumers driving gold jewelry consumption. Despite a general decline in overall gold jewelry consumption due to rising prices, niche markets like ancient gold and national trends are emerging, achieving counter-cyclical growth. The market size for gold products in China is projected to reach CNY 568.8 billion in 2024, with the ancient gold segment's share increasing from 4% in 2018 to 30% in 2023, and expected to reach 52% by 2028, amounting to CNY 421.4 billion [1]. Competitive Positioning - Laopu Gold differentiates itself in the high-end ancient gold market, avoiding direct competition with traditional brands that offer generic gold products. As of June 2025, Laopu's consumer overlap with luxury brands like LV and Cartier is 77.3%, with approximately 480,000 members. The company has developed superior ancient gold craftsmanship over the years, creating a strong brand moat that is difficult for competitors to replicate. Laopu's products command higher premiums, with a gross margin of 38.1% and a net margin of 18.4% in the first half of 2025 [2]. Product and Growth Strategy - Laopu's long-standing presence in the ancient gold sector, combined with rising gold prices, has allowed it to gain visibility and achieve quality growth. Key factors include: 1) Product designs that incorporate classic cultural elements, appealing to younger consumers and making gold a fashionable item; 2) Store locations in high-end shopping districts with exquisite displays, leading to significant same-store revenue growth; 3) Accelerated online penetration through affordable products that attract younger demographics, fostering rapid growth and supporting offline development [3]. Financial Projections - For 2024, Laopu is expected to achieve revenue of CNY 8.506 billion, a year-on-year increase of 167.5%, and a net profit of CNY 1.473 billion, up 253.9%. In the first half of 2025, revenue and net profit are projected to grow by 251.0% and 285.8%, respectively. The company’s revenue forecasts for 2025-2027 are CNY 26.744 billion, CNY 36.168 billion, and CNY 46.094 billion, with year-on-year growth rates of 214.4%, 35.2%, and 27.4%. Net profits are expected to be CNY 4.763 billion, CNY 6.541 billion, and CNY 8.449 billion, with growth rates of 223.3%, 37.3%, and 29.2%. The projected EPS for these years are CNY 27.00, CNY 37.08, and CNY 47.90, with current PE ratios of 21, 15, and 12 [4].