Core Viewpoint - The article emphasizes the growth and market positioning of Laopu Gold as a leader in the ancient gold concept in China, highlighting its high-end positioning and significant revenue growth driven by rising gold prices and changing consumer preferences towards luxury and collectible gold products [4][5]. Group 1: Company Performance - Laopu Gold achieved a revenue of 8.506 billion yuan in 2024, representing a year-on-year increase of 167.5%, and a net profit attributable to shareholders of 1.473 billion yuan, up 253.9% [4]. - For the first half of 2025, the company expects revenue and net profit to grow by 251.0% and 285.8% year-on-year, respectively [4]. Group 2: Market Trends - The market size for gold products in China reached 568.8 billion yuan in 2024, with the ancient gold segment's market share increasing from 4% in 2018 to 30% in 2023, projected to reach 52% by 2028 [5]. - The consumption of gold is evolving beyond traditional occasions, becoming a fashionable item for younger consumers, with various designs carrying emotional significance [5]. Group 3: Competitive Advantage - Laopu Gold differentiates itself in the high-end ancient gold market, achieving a consumer overlap rate of 77.3% with luxury brands like LV and Cartier, and has approximately 480,000 members [6]. - The company boasts superior craftsmanship in ancient gold, leading to higher product premiums and profitability, with gross and net profit margins of 38.1% and 18.4% in the first half of 2025 [6]. Group 4: Product and Design Strategy - Laopu Gold's product design incorporates elements from both Eastern and Western cultures, appealing to the trend of modern Chinese aesthetics and making gold a staple in daily fashion [8]. - The company focuses on high-end retail locations with exquisite store displays, achieving significant same-store revenue growth in 2023, 2024, and the first half of 2025 [8]. - Online sales strategies include offering lower-priced, lightweight products to attract younger consumers, which also support offline growth [8].

差异化入局古法金，设计工艺具领先性 光大证券发布研报称，老铺黄金(06181)为中国古法金概念开创者与引领者，其定位高端，并长期深 耕。2023年以来金价加速上涨，消费者对黄金的投资保值需求增加，而古法金蕴含内敛具备收藏价值， 景气度持续提升，相对应的老铺业绩不断创历史新高。综合相对和绝对估值法，给予公司目标价804.64 港元，2025~2027年目标PE为27/20/15倍，首次覆盖给予"买入"评级。 光大证券主要观点如下： 古法金持续景气，金饰消费年轻化 随着金价快速上涨，黄金首饰整体消费量疲弱，而细分赛道如古法金、国潮等概念机会涌现，实现逆势 增长。2024年中国黄金（600916）产品市场规模为5688亿元，其中，古法金规模占比由2018年的4%提 升至2023年的30%，2023年规模为1573亿，预计到2028年占比将达到52%，规模将达到4214亿元。黄金 消费不再局限于婚庆、亲子、生日等传统场景，而成为消费者穿搭的时尚单品，黄金消费正在走向年轻 化，且不同的黄金产品设计亦承载各类寓意，成为消费者的一种情感载体。 2024年公司实现收入85.06亿元，同比增长167.5%，实现归母净利润14. ...