央视网消息：新年始，万象新。当人们忙着采购年货、规划出行时，一些"看不见"的消费新空间正在悄然生长、火热升温。记者采访 时发现，在西部一些城市的新建社区规划中，各地供销合作社正主动向地下空间布局，打造新型供销集市与商业综合体。传统供销 社"挖潜"，潜力何在？服务又有何新意？来看记者的《一线调研》。 新年伊始，记者在贵阳地铁二号线喷水池站的地下通道看到，一处由地下换乘空间巧妙改造而成的商业街人气十足。这条由中国供销 商贸流通集团与贵阳市云岩区联手打造的街区，长600多米，汇聚了160多个品牌。在这家店采访的时候，记者几乎看到他们是一边卖 货一边补货，不管男女老幼，尤其是年轻人，可以到这里一站式采购。 在江西，城市更新地下空间挖掘利用也迎来了新机遇。南昌市供销合作社创新实践"地铁+经济"模式，将轨道交通的客流优势与供销 合作社系统的服务传统深度融合，在地铁站内打造了一批"供销超市"。 记者逛了一圈，600多米长的步行街很接地气，修手机的、贴膜的、配钥匙的、改裤脚的、剪头发的，几乎十多平方米就是一个创业 空间；羊肉粉、肠旺面、脆哨、洋芋粑粑，每条通道都像在举办一场地下美食节；而冲锋衣、遮阳服和登山鞋等这些户外穿衣打 ...

Core Viewpoint - The article discusses the transformation of underground commercial spaces in shopping malls, particularly focusing on the B1 level, highlighting the shift in consumer preferences and the emergence of new business models that cater to younger demographics and experiential consumption [3][4][5]. Group 1: Transformation of Underground Commercial Spaces - The B1 level of shopping malls is evolving into a "living laboratory" for consumers, with a significant increase in stores related to trendy items, plants, and pop culture, moving away from traditional dining options [3][4]. - In Shanghai, the underground commercial street is being revitalized by young designers who are transforming spaces into trendy destinations, indicating a broader trend of underground consumption [4][5]. - Data shows that by 2024, the number of adjusted underground commercial stores in benchmark malls across the country will exceed 5,800, indicating a significant shift in the retail landscape [5][6]. Group 2: Consumer Behavior and Preferences - Consumers are increasingly drawn to unique and experiential shopping environments, with a focus on aesthetics and novelty, leading to a decline in traditional retail formats [8][9]. - The underground commercial spaces benefit from lower rental costs (30%-40% lower than above ground) and high foot traffic due to proximity to transportation hubs, enhancing profitability [9][10]. - A "fragmented consumption formula" is emerging, where low average transaction values and high conversion rates are key to success in these underground spaces [10]. Group 3: Challenges and Opportunities - Despite the growth, underground commercial spaces face challenges such as high construction costs and strict safety regulations, which can limit the types of businesses that can operate there [18][19]. - The competition among food and beverage brands is intensifying, with many traditional dining establishments struggling to adapt to the new consumer landscape, leading to a high turnover rate of restaurants in malls [15][16]. - The article notes that while underground commercial spaces are thriving, not all businesses will succeed, as factors like location, consumer preferences, and market saturation play critical roles in determining success [20][21].