11月16日，2025武汉光谷马拉松在科技创新氛围中圆满落幕。这场穿越"一城两廊三区万企"的科技赛道，不仅见证了万名跑者的拼搏英姿，更迎来了地中海 风味伙伴——欧洲橄榄的携手同行。由西班牙橄榄行业协会（INTERACEITUNA）主办、欧盟资助，欧洲橄榄以"营养，让你随时'橄'想"为理念，通过多元 互动体验，将地中海饮食文化与马拉松运动精神完美融合。 欧洲橄榄助力科技马拉松 这场科技与体育的盛会，也迎来了一场关于营养文化的对话。西班牙，作为地中海饮食文化的重要代表，其橄榄种植与加工技艺源远流长。在这片风土孕育 下，橄榄以其丰富的营养价值与层次多样的口感，在全球美食版图中占据了坚实的一席之地。从清新的青橄榄、大青橄榄到醇厚的黑橄榄等经典风味，再到 创意纷呈的各式夹心橄榄，欧洲橄榄早已超越佐餐小食的角色，成为点亮全球无数餐桌的"味蕾点睛之笔"。 在促进体育消费、推动全民健身的政策指引下，光谷马拉松作为华中地区科技含量最高的马拉松赛事，延续了"一城两廊三区万企"的经典赛道，跑者穿越光 谷科技创新大走廊、光谷中央生态大走廊，在国家高新区、自贸试验区等创新高地间畅快奔跑。 赛事期间，欧洲橄榄在赛前博览会与半程马拉松终点 ...

Core Insights - The "Olive: Spain's Superfood" promotion project has launched a winter-themed sales event in collaboration with the fresh e-commerce platform "Benlai Life," offering a 20% discount on selected Spanish olive products from November 10 to December 9, 2025 [2] - The promotion aims to meet the winter demand for nutritious and flavorful ingredients, further promoting Mediterranean dietary culture in Chinese households [2][11] Group 1: Promotion Details - The promotion includes various Spanish olive products, such as pitted olives, anchovy-flavored olives, and spicy stuffed olives, catering to the preferences of Chinese consumers [9] - Limited-time flash sales will be available from November 10 to 12, with prices starting as low as 11.1 yuan [2] - Consumers can conveniently purchase products through the "Benlai Life" app or WeChat mini-program [9] Group 2: Product Characteristics - Spanish olives are recognized as a "superfood" globally, sourced from traditional olive-growing regions in Spain, retaining their unique flavor and texture through standardized processing and sealed brining [6] - The olives are versatile, suitable for various cooking styles, including Chinese, Japanese, and Western cuisines, enhancing dishes with their natural flavor [7] Group 3: Market Trends - There is a growing focus among Chinese consumers on the quality and source of ingredients, with Spanish olives becoming a staple in urban households due to their natural cultivation and minimal processing [11] - The promotion not only increases the market presence of Spanish olives in China's fresh e-commerce sector but also injects new inspiration and vitality into the winter dining market [11] Group 4: Cultural Significance - In Spain, olives represent more than just an ingredient; they embody a lifestyle of sharing, communication, and celebration, often featured in family dinners and festive gatherings [13] - Choosing Spanish olives allows consumers to experience a relaxed and enjoyable Mediterranean dining culture [13] Group 5: Future Initiatives - The promotion is funded by the Spanish Institute for Foreign Trade (ICEX) and the Spanish Olive Industry Association (INTERACEITUNA), aiming to educate Chinese consumers and professionals about the nutritional benefits of olives [15] - Future activities will include online promotions through social media platforms and offline events such as cooking competitions and restaurant promotions to comprehensively market Spanish olives in China [15]

Group 1 - The SIAL International Food and Beverage Exhibition will be held in Shanghai from May 19 to 21, 2025, attracting over 5,000 exhibitors and more than 350,000 products from over 75 countries and regions, making it a significant platform for innovation and exchange in the food industry [1] - The European Olive Promotion Project showcased various selected Spanish olives at the exhibition, emphasizing the blend of tradition and innovation in Mediterranean cuisine [5] - The Mediterranean diet, recognized by UNESCO, highlights European olives as a core ingredient due to their natural low sodium content, high vitamin E, and quality unsaturated fatty acids, aligning with modern health trends [6] Group 2 - The exhibition featured three core categories of olives: green olives (Manzanilla), black olives (Ocal), and large green olives (Gordal), showcasing the charm of Mediterranean natural gifts and traditional preservation techniques [7] - Professional chefs demonstrated how to combine different flavors of Spanish olives with ingredients to create innovative Mediterranean dishes, attracting audience participation [11] - Interactive activities, including a lottery and tasting events, generated significant interest, with many attendees expressing their impressions of Mediterranean cuisine and the versatility of Spanish olives [16] Group 3 - The European Olive Project plans to conduct a series of online and offline activities targeting professionals and consumers in the food and beverage industry, including exhibitions, restaurant promotions, and e-commerce initiatives, while promoting these activities on social media platforms [19]