2025年11月10日，"橄榄·西班牙的超级食物"推广项目携手生鲜电商平台"本来生活"，正式上线冬季主题促销活 动。此次活动将持续至2025年12月9日，期间平台内指定西班牙橄榄产品享受全线八折优惠，覆盖多款不同口 味与形态的产品。此外，11月10日至12日，平台还将推出多款西班牙橄榄限时秒杀活动，售价低至11.1元。本 次活动旨在满足冬季消费者对兼具营养与风味的优质食材的需求，进一步推动地中海饮食文化走进中国家庭餐 桌。 "本来生活"平台以覆盖全国主要城市的食品运输体系和聚焦"家庭日常与高品质食材"的用户群体而著称，其用 户群体里的年轻家庭与料理爱好者的占比持续增长。这一用户画像与西班牙橄榄便捷上桌、适合分享、能提升 餐桌仪式感的特性高度契合，为本次合作提供了消费场景基础。 西班牙橄榄被广泛誉为全球饮食中的"超级食物"。本次上线的产品均源自西班牙传统橄榄产区，经由标准化分 级处理与密封腌制工艺，保留了果肉的口感与特有香气。作为地中海饮食的重要组成部分，西班牙橄榄生长于 阳光充沛、气候温和的自然环境中，其天然的咸香与细腻果香，可轻松融入中式、日式或西式烹饪场景——不 论是作为沙拉配料、佐餐小食，还是用于炖、焖 ...

Group 1 - The SIAL International Food and Beverage Exhibition will be held in Shanghai from May 19 to 21, 2025, attracting over 5,000 exhibitors and more than 350,000 products from over 75 countries and regions, making it a significant platform for innovation and exchange in the food industry [1] - The European Olive Promotion Project showcased various selected Spanish olives at the exhibition, emphasizing the blend of tradition and innovation in Mediterranean cuisine [5] - The Mediterranean diet, recognized by UNESCO, highlights European olives as a core ingredient due to their natural low sodium content, high vitamin E, and quality unsaturated fatty acids, aligning with modern health trends [6] Group 2 - The exhibition featured three core categories of olives: green olives (Manzanilla), black olives (Ocal), and large green olives (Gordal), showcasing the charm of Mediterranean natural gifts and traditional preservation techniques [7] - Professional chefs demonstrated how to combine different flavors of Spanish olives with ingredients to create innovative Mediterranean dishes, attracting audience participation [11] - Interactive activities, including a lottery and tasting events, generated significant interest, with many attendees expressing their impressions of Mediterranean cuisine and the versatility of Spanish olives [16] Group 3 - The European Olive Project plans to conduct a series of online and offline activities targeting professionals and consumers in the food and beverage industry, including exhibitions, restaurant promotions, and e-commerce initiatives, while promoting these activities on social media platforms [19]