山西平遥历史文化底蕴深厚，有着说不完的故事。人间的悲喜沉浮就在这古城的车水马龙中。平遥是一 座城，同时也是一部书。 《平遥话》"辞典"式书写的又一个特点是，作者时常会主动为方言寻找依据，证明它其实是古语传承， 且有相当的文化内涵。一个看上去很土的方言，原来却有深奥出典，或源自《尚书》，或源自《诗经》 《左传》，而且经过了《说文解字》的"认证"。 《平遥话》里，主人公刘元及其家族，历经历史风云，人物命运令人唏嘘感慨，但作者的叙述语言却并 不凝重。生活化的切口，让人物命运有了漫随流水般的从容和如常。同时，由于是对故乡方言的故事化 回望，时有一种轻度的喜感带入。直接的效果是读起来不那么沉重，同时还流露出主人公刘元性情中的 大度与开怀。 关于平遥有不少书，但以小说表现这座城，并不常见。《平遥话》未必是第一部，但如此全面、多面地 描绘平遥的烟火人间，通过一个家族的命运变迁来展现一个地方多重的、原生的、变化着的文化，无疑 值得关注。 （作者系中国作家协会副主席） 翻开刘伟波的长篇小说《平遥话》（作家出版社），古城的气息扑面而来，个中滋味回味无穷。《平遥 话》串联一家三代的家族史，融合古城民俗风物与历史事件，塑造了刘元、杨 ...

Core Insights - The article highlights the hidden gem of Hongya, a lesser-known destination in Sichuan, China, which offers unique cultural and natural attractions, making it a favored weekend getaway for Chengdu residents [1][4][10] Group 1: Location and Attractions - Hongya is located 128 kilometers from Chengdu, nestled between Leshan and Ya'an, and is characterized by its low profile yet rich offerings [4][10] - Key attractions include the "God's Table" Wawushan, the largest tabletop mountain in Asia, and the picturesque Yanu Lake, where visitors can enjoy kayaking [10][30][36] - The area is also known for its unique local cuisine, such as hand-made ice powder and herbal spicy hot pot, which distinguishes it from nearby cities [10][78] Group 2: Cultural Significance - The article discusses the historical rivalry between Hongya and Ya'an over the title of "Ya Girl," emphasizing the cultural pride of both regions [10][13] - Hongya's identity is intertwined with the Qingyi River, which has shaped the local culture and landscape, contributing to the region's charm [19][28] - The narrative includes references to local legends and historical anecdotes, such as the establishment of the Qingyi Qiang Kingdom, which adds depth to Hongya's cultural heritage [21][26] Group 3: Culinary Highlights - Hongya is recognized for its distinctive local flavors, including lamb soup and dishes featuring the local pepper, which enhances the culinary experience [71][75] - The article mentions popular local snacks like "Ka Bing" and "Jiang Zhizhong Spicy Beef," which reflect the region's culinary traditions [78]

Core Insights - Telstra, Australia's largest telecommunications brand, has chosen to convey the meaning of "broad coverage" through 26 micro stop-motion animation shorts dedicated to specific remote towns, rather than using traditional high-volume advertising methods [2][3] Group 1: Brand Strategy - Telstra faced the challenge of being perceived as powerful but lacking in "human touch," often relying on technical jargon and coverage statistics to assert its position as Australia's top network [3] - The brand shifted its focus to underrepresented areas, showcasing the daily lives of remote towns, thus honoring these locations rather than self-promoting [3][4] Group 2: Creative Execution - The 26 shorts utilized stop-motion animation, a labor-intensive craft, with each character inspired by local flora and fauna, showcasing meticulous attention to detail in movements and expressions [4] - The creative team conducted thorough research to accurately recreate the unique landscapes of each area, incorporating local ecological features and cultural nuances into the sets [4][8] Group 3: Authenticity and Engagement - Each character's voice was provided by real residents of the towns, adding authenticity and local humor to the narratives, which transformed the residents into storytellers while positioning the brand in the background [5][8] - The release of these shorts coincided with the Olympics, a time of heightened public attention, allowing Telstra to subtly convey its message of connectivity without leveraging popular athletes or events [7] Group 4: Reception and Impact - The campaign received significant positive feedback, particularly from the represented communities, with residents sharing the shorts on social media and expressing pride in seeing their towns featured [9] - This initiative is noted as one of the few recent examples of integrating stop-motion animation into brand communication at such a scale, celebrated for its emotional depth and craftsmanship [9]