Core Viewpoint - The collaboration between Guangdong and Guangxi has significantly improved agricultural productivity and market access for farmers in Tianyang District, particularly through the direct supply of high-quality chili peppers to the Greater Bay Area [7][9][30]. Group 1: Agricultural Development - The new direct supply base in Tianyang District is currently in the peak harvest season, with farmers actively harvesting and sorting chili peppers for immediate delivery [2][3][4]. - The initiative has established a direct supply chain that allows fresh produce to reach supermarkets and restaurants in cities like Shenzhen within 24 hours [5][4]. - Over the past five years, the collaboration has focused on enhancing agricultural quality and efficiency, with a core goal of "industrial prosperity and consumer assistance" [8][9]. Group 2: Quality Improvement - The introduction of the "Zhenpin" standard has led to a quality revolution, with expert teams providing comprehensive technical guidance from seed selection to harvesting and processing [10][11]. - A full-process control system has been established, including IoT monitoring for environmental data and rapid pesticide residue testing before products are certified for sale [12][14]. - Currently, Tianyang District has developed six "Zhenpin" certified bases and achieved an annual sales revenue exceeding 40 million yuan from these high-quality agricultural products [15][16][17]. Group 3: Market Access and Employment - The "order agriculture + farmer cooperation" model has been implemented, allowing farmers to receive stable orders and expand their planting scale [20][21]. - The new base has cultivated over 600 acres of specialty crops, creating significant employment opportunities with peak labor needs exceeding 100 workers daily [25][26]. - The multi-faceted income model, including land leasing and collective economic dividends, benefits over 300 local households, contributing to rural revitalization [27][28]. Group 4: Future Prospects - The collaboration is set to expand the range of "Zhenpin" certified products and explore new sales models such as live streaming and community group buying [32][33]. - The ongoing efforts aim to enhance the market competitiveness of Tianyang agricultural products and establish a replicable model for consumer assistance [30][31].

Core Viewpoint - The "Zhenpin" food brand from Shanwei has gained significant attention at the 2025 Shenzhen Food Expo, showcasing a variety of local delicacies and enhancing the market presence of Shanwei products [3][4][19]. Group 1: Event Overview - The 2025 Global High-end Food and Quality Agricultural Products Expo took place from October 22 to 24, 2025, in Shenzhen [2]. - The Shanwei exhibition area attracted large crowds, featuring a diverse array of local foods such as sweet potato vermicelli, dumplings, and beef jerky [3][6]. Group 2: Product Highlights - Popular products included various types of dumplings and snacks, with some vendors selling out on the first day and requiring restocking [7][10]. - The exhibition featured unique offerings like spicy sweet potato vermicelli and nourishing garlic soup, which appealed to visitors [10][11]. - Shanwei's beef products, such as beef balls and beef jerky, were particularly well-received, showcasing local culinary traditions [15][16]. Group 3: Brand Development - "Zhenpin" is a city brand developed by the Shenzhen government to promote food safety and quality, aligning with international standards [19][20]. - Since 2023, Shanwei has implemented a reward system for "Zhenpin" products, providing financial incentives to local producers, with a total of 47 products developed and 1.45 million yuan in subsidies distributed [23][25]. - The initiative has positioned Shanwei as a leader in the Guangdong province, particularly in the eastern and northern regions [26]. Group 4: Market Expansion - The Shanwei government aims to deepen collaborations with Shenzhen's retail chains, e-commerce platforms, and restaurants to expand the reach of Shanwei products [28][30]. - The "Zhenpin" initiative has significantly enhanced the market influence and brand competitiveness of Shanwei products, facilitating their entry into broader markets [30][31].