【新春走基层】 顾含岳在后厨将煮好的五花肉切成薄片，再拌上特制的糟肉料汁，搅拌均匀后上锅蒸……郭莉莉在前台 一边热情地招呼着前来用餐的客人，一边将制作好的年菜打包装盒，等待骑手前来取餐。 1月初，店里便推出了今年的年菜菜单：糟肉、麻辣肉、丸子……这些充满老兰州味道的年菜，一经推 出，就深受老顾客喜欢。 "今年外地订单格外多，最远的发往海南和广西。目前还有近50份订单没有发出，我们正在抓紧制 作。"郭莉莉仔细核对着预订信息，确保每一份订单都能准确无误地发出。 今年是夫妻俩制作年菜的第4个年头，也是经营餐饮店的第11个年头。多年来，他们始终将菜品质量放 在首位。 每天清晨，顾含岳都会准时前往市场，精心挑选当天所需的肉类和海鲜："海鲜必须要当天刚到的货， 这样才能保证食材新鲜；花甲要选每斤30多粒、个头大小均匀的，牛肉要选颜色鲜红的黄瓜条，这种做 出来肉质更鲜嫩！" 店里也在陆续推出新的菜品，从豆腐圆子到云贵风味的酸汤米线，一上新就有不少老顾客前来品尝。 【我们的日子热气腾腾】 夫妻小店生意火 新甘肃·甘肃日报记者 王君洁 近日，兰州市各餐饮店年菜生意火爆。记者走进七里河区吃个辣辣餐饮店，顾含岳和郭莉莉夫妻二人正 ...

Group 1 - The article discusses the traditional Chinese New Year dinner, emphasizing the importance of preparing various dishes in advance, a practice rooted in historical customs and resource scarcity [1] - Different regions have unique specialties for the New Year, such as hanging sausages and cured meats in Sichuan and Hunan, which are prepared to enhance flavor through drying and smoking [1][3] - The preparation of fried foods is a common practice across China, with various types of meatballs and snacks being made to symbolize completeness and prosperity during the festive season [4][7] Group 2 - Specific dishes like egg dumplings and various fried snacks are highlighted as essential components of the New Year feast, showcasing regional variations in preparation methods [6][10] - The article mentions the significance of large communal dishes, such as the "su guo" (crispy pot), which is a hearty mix of meats and vegetables, symbolizing abundance and hospitality [10] - The "pen cai" (basin dish) is described as a festive dish that combines multiple ingredients, each carrying auspicious meanings, reinforcing family bonds during the New Year celebrations [11] Group 3 - The article emphasizes the importance of vegetarian dishes like "ten vegetable dish," which is a colorful mix of various vegetables, symbolizing good fortune and health [14] - Dumplings are highlighted as a staple in northeastern China during the New Year, with families preparing large quantities to celebrate the occasion [16] - The preparation of traditional staples like steamed buns and rice cakes is noted, with each carrying auspicious meanings related to prosperity and good fortune [18][19]

市民 林晖：大年三十（除夕）都要围炉，厦门海鲜是最独特的。 本文转自【央视新闻客户端】； 烟火升腾里，除夕悄然临。今天是除夕，剪窗花、贴春联、备家宴，人们把对新一年的祝福融进每一个细节里。团圆桌上的一菜一饭都含着亲情的温度。万 家灯火里是浓浓的家国之情，更是对未来的期许。 游客 闻洁：南京有一个特色菜素什锦，全部由十种以上的蔬菜炒出来，每家每户都自己炒。 游客 郑先艳 张超：在我们老家每到过年的话会做一些吃的，就是储冬。主要是做黄酒，还有自己做粉条、酥鸡、丸子。 游客 郑先艳 张超：就是因为老一辈人都喜欢自己做。因为内蒙古人就是对这个肉食真是"迷之喜爱"吧。今年买了很多南方的东西，想在北方过年的时候有 点南方的味道。想吃螃蟹吃螃蟹，想吃海鲜吃海鲜，什么都可以吃到。在过年的时候，各个地方的特产通过网络都可以买到，我觉得这是最大的变化，吃全 国。 市民 程正国：过年讲团圆，鱼圆子、肉圆子，这都是少不了的，要"三圆"寓意好。 市民 李晨：炸虾片，从我小时候就炸虾片，就觉得那是我们小时候的味道，也让孩子尝尝。他也不是差这口，可是少这个就觉得差点什么似的。 肃州镇板桥村村民 龚海波：包了八种馅的饺子，各种各样的饺子。娃 ...

Summary of Conference Call Records Industry Overview - The conference call focuses on the **frozen food and seasoning supply chain** industry, particularly the performance of various companies within this sector, including **Anjijia (安井)**, **Sinian (思念)**, **Sanquan (三全)**, **Wanzai (湾仔)**, **Central Kitchen (央厨)**, and **Zhiweixiang (知味香)** [1][6][25]. Key Points and Arguments Market Performance - From **September to November**, the restaurant channel experienced a recovery, driven by seasonal festivities, brand promotions, and the flexibility of direct sales models. However, the average growth rates for seasoning and frozen products from January to November were **4.9%** and **9%**, respectively, falling short of annual expectations [1][3][5]. - In November, frozen product shipments increased by **13.3%** year-on-year, while seasoning grew by **6.5%**. Despite this, the overall growth for the year remains below targets [3]. Company Performance - **Anjijia** achieved sales of over **1 billion yuan** from January to November, with expectations to reach **1.2-1.3 billion yuan** by year-end. **Sinian** reached around **800 million yuan**, while **Sanquan** and **Wanzai** saw minimal growth of **3%** and **2%**, respectively. **Central Kitchen** faced a decline of **7%** [1][6]. - Anjijia's growth is attributed to new product categories, diversified channels, and freezer placements in community stores [7]. Channel Strategy - The company is expanding into stable and high-potential channels such as community group buying and community stores, which, despite a small share, have maintained double-digit growth for three consecutive years, with an expected growth rate of **20%-25%** this year [10][9]. - The choice to focus on community channels over snack wholesale is due to the latter's instability and reliance on low-margin products [9]. Consumer Trends - There is a growing demand for diverse and quality frozen foods, with pre-prepared items like dumplings and sausages gaining popularity. Anjijia's new products, such as meatballs and purple sweet potato glutinous rice balls, have seen significant growth, with sausages increasing by **110%** [17][18]. Pricing and Competition - The frozen food market experienced significant price fluctuations from July to October, stabilizing in November. Upcoming promotions are expected around major holidays, although the overall promotional intensity has not changed significantly compared to last year [12][13][15]. - Smaller companies in the frozen food sector are facing exit pressures due to intense price competition from well-known brands, which has led to reduced sales volumes [16]. Future Outlook - The pre-prepared food industry is expected to become more standardized and concentrated, although no dominant players are anticipated in the short term. The market is still in a maturation phase, with brands needing to strengthen their positions [25][26]. - The timing of the **2026 Spring Festival** is expected to positively impact sales in the first quarter of 2026, with a projected increase in sales contribution to **35%-40%** of the annual total [21][22]. Additional Important Insights - The company has received support from manufacturers in the form of promotional activities and product sampling, which has aided in the growth of new channels [11]. - The current retail environment is unstable, making it challenging to ensure sustained consumer loyalty, even with new product launches [20]. - The transition from traditional distribution channels to direct consumer markets is ongoing, but the company still heavily relies on distributors for approximately **90%** of its business [19].

Core Viewpoint - The "Zhenpin" food brand from Shanwei has gained significant attention at the 2025 Shenzhen Food Expo, showcasing a variety of local delicacies and enhancing the market presence of Shanwei products [3][4][19]. Group 1: Event Overview - The 2025 Global High-end Food and Quality Agricultural Products Expo took place from October 22 to 24, 2025, in Shenzhen [2]. - The Shanwei exhibition area attracted large crowds, featuring a diverse array of local foods such as sweet potato vermicelli, dumplings, and beef jerky [3][6]. Group 2: Product Highlights - Popular products included various types of dumplings and snacks, with some vendors selling out on the first day and requiring restocking [7][10]. - The exhibition featured unique offerings like spicy sweet potato vermicelli and nourishing garlic soup, which appealed to visitors [10][11]. - Shanwei's beef products, such as beef balls and beef jerky, were particularly well-received, showcasing local culinary traditions [15][16]. Group 3: Brand Development - "Zhenpin" is a city brand developed by the Shenzhen government to promote food safety and quality, aligning with international standards [19][20]. - Since 2023, Shanwei has implemented a reward system for "Zhenpin" products, providing financial incentives to local producers, with a total of 47 products developed and 1.45 million yuan in subsidies distributed [23][25]. - The initiative has positioned Shanwei as a leader in the Guangdong province, particularly in the eastern and northern regions [26]. Group 4: Market Expansion - The Shanwei government aims to deepen collaborations with Shenzhen's retail chains, e-commerce platforms, and restaurants to expand the reach of Shanwei products [28][30]. - The "Zhenpin" initiative has significantly enhanced the market influence and brand competitiveness of Shanwei products, facilitating their entry into broader markets [30][31].