Core Viewpoint - The "Zhenpin" food brand from Shanwei has gained significant attention at the 2025 Shenzhen Food Expo, showcasing a variety of local delicacies and enhancing the market presence of Shanwei products [3][4][19]. Group 1: Event Overview - The 2025 Global High-end Food and Quality Agricultural Products Expo took place from October 22 to 24, 2025, in Shenzhen [2]. - The Shanwei exhibition area attracted large crowds, featuring a diverse array of local foods such as sweet potato vermicelli, dumplings, and beef jerky [3][6]. Group 2: Product Highlights - Popular products included various types of dumplings and snacks, with some vendors selling out on the first day and requiring restocking [7][10]. - The exhibition featured unique offerings like spicy sweet potato vermicelli and nourishing garlic soup, which appealed to visitors [10][11]. - Shanwei's beef products, such as beef balls and beef jerky, were particularly well-received, showcasing local culinary traditions [15][16]. Group 3: Brand Development - "Zhenpin" is a city brand developed by the Shenzhen government to promote food safety and quality, aligning with international standards [19][20]. - Since 2023, Shanwei has implemented a reward system for "Zhenpin" products, providing financial incentives to local producers, with a total of 47 products developed and 1.45 million yuan in subsidies distributed [23][25]. - The initiative has positioned Shanwei as a leader in the Guangdong province, particularly in the eastern and northern regions [26]. Group 4: Market Expansion - The Shanwei government aims to deepen collaborations with Shenzhen's retail chains, e-commerce platforms, and restaurants to expand the reach of Shanwei products [28][30]. - The "Zhenpin" initiative has significantly enhanced the market influence and brand competitiveness of Shanwei products, facilitating their entry into broader markets [30][31].

Core Viewpoint - The article highlights the participation of Shantou's agricultural products in the 2025 Global High-end Food and Quality Agricultural Products Expo in Shenzhen, showcasing a variety of high-quality local products from ten leading enterprises in the region [5][10][11]. Group 1: Agricultural Products - Shantou is known for its high-quality agricultural products, including sweet potatoes, rice, and tea, which are cultivated in fertile soil and favorable climate conditions [13][14][30]. - The region's unique products include "Durian Honey Sweet Potato," praised as the "Hermès of sweet potatoes," and "Haifeng Oil Zhan Rice," recognized as a national geographical indication product [18][22][28]. - The exhibition will feature various products such as sweet potato snacks, rice varieties, and specialty teas, allowing consumers to experience the rich flavors of Shantou [19][26][38]. Group 2: Leading Enterprises - Lu Feng City Ju Run Ecological Agriculture Technology Co., Ltd. focuses on green, pollution-free agricultural products, operating over 3,000 acres of ecological planting bases [15][17]. - Haifeng Rice Industry Co., Ltd. has a daily drying capacity of 825 tons and an annual processing capacity exceeding 100,000 tons, emphasizing its role as a key agricultural enterprise in Guangdong [23][24]. - Other notable companies include Lu Feng City Qing Zhi Yuan Ecological Agriculture Co., Ltd., which has a rich history in tea production, and Wu Dun Mountain Tea Industry Co., Ltd., which operates a large-scale tea garden [34][41]. Group 3: Unique Local Specialties - Shantou's climate and soil conditions have led to the cultivation of unique local specialties such as Daan garlic, oil citrus, and golden needle vegetables, which will be showcased at the expo [50][51]. - Daan garlic, recognized for its strong flavor and health benefits, has been elevated from a common seasoning to a regional specialty [53][56]. - The region's oil citrus products, particularly the "Baiyu Sweet Oil Citrus," have received national recognition for their quality and are part of a larger agricultural initiative to increase farmer incomes [59][62]. Group 4: Exhibition Activities - The Shantou exhibition will include various activities such as a sweet potato tasting event and traditional tea-making demonstrations, allowing visitors to engage with the products directly [76][78]. - The event aims to provide a comprehensive experience of Shantou's agricultural offerings, from tasting to cultural performances related to tea [79][80].

Core Insights - The article highlights the upcoming 2025 Global High-end Food and Quality Agricultural Products Expo in Shenzhen, showcasing the Shantou exhibition group and its diverse offerings [5][6][61] - Shantou aims to leverage its unique marine and agricultural products to attract global customers and enhance its market presence [10][59] Group 1: Event Overview - The expo will take place from October 22 to 24 at the Shenzhen Convention and Exhibition Center, featuring a comprehensive exhibition area of 540 square meters [5][9] - Shantou will present an "1+8+N" strong lineup, including eight themed activities and numerous independent exhibitions to showcase its industrial landscape and flavor strengths [7][10] Group 2: Product Offerings - The Shantou exhibition area will feature nearly 20 representative enterprises from sectors such as aquaculture, agriculture, and livestock, presenting over a hundred products [13][14] - Visitors can experience a variety of Shantou's seafood, including "Shantou Three Delicacies" (morning island oysters, sea bass, and mackerel), with educational sessions on their cultivation and cooking methods [16][17] Group 3: Cultural Experience - The expo will include cultural activities, such as a hands-on experience of the Hakka Lei Tea non-heritage production technique, allowing visitors to learn and taste this traditional beverage [32][34] - Performances featuring local folk songs and dances will enhance the cultural atmosphere of the event, creating a unique blend of tradition and modernity [41][44] Group 4: Business Opportunities - The event aims to establish an efficient platform for production and sales connections, promoting high-quality agricultural development in Shantou [47][48] - A dedicated "2025 Shantou Specialty Agricultural Products Supply and Demand Matching Conference" will facilitate direct interactions between suppliers and buyers, employing a one-on-one matching model for effective business connections [54][56]

Core Viewpoint - The "Zhenpin" certification program in Shantou has successfully certified a total of 44 products, making it the leading region in the eastern and northern parts of Guangdong province [3][4]. Group 1: Certification Achievements - Recently, five enterprises in the Shantou area submitted nine products for the "Zhenpin" certification, which were officially recognized [2]. - The Shenzhen counterpart assistance command for Shantou has facilitated the certification of 44 Shantou products, ranking third in the province and first in the eastern and northern regions of Guangdong [3]. Group 2: Product Quality and Safety - The "Zhenpin" initiative aims to enhance food safety standards and establish a quality standard system for food supplied to Shenzhen, thereby creating a food safety city brand [6][7]. - High-quality agricultural products such as Hai Feng You Zhan rice, Da An garlic, and Shang Ying honey sweet potato are increasingly available in Shenzhen, providing safer food choices for residents [4][5]. Group 3: Support and Incentives - The Shenzhen counterpart assistance command has organized multiple training sessions for the "Zhenpin" certification system and introduced a reward policy, offering 50,000 yuan cash incentives for each product that passes the certification [9][10]. - This initiative encourages more agricultural enterprises in Shantou to improve their food production standards and promotes a significant number of "Shan Nong" quality products to enter the Bay Area market [11].