Core Insights - The "Zhenpin" brand from Shanwei has significantly integrated high-quality agricultural products into the Greater Bay Area market, with 68 products expected to be recognized by December 2025, ranking third in the province and first in the eastern and northern Guangdong regions [1][3] Group 1: Development and Growth - Since the establishment of the cooperation model between Shenzhen and Shanwei, the brand value of "Zhenpin" has rapidly increased, leading to a surge in local enterprises' enthusiasm for product applications [1] - In 2023, Shanwei entered a rapid expansion phase for "Zhenpin," adding 14 new products, which laid the groundwork for future large-scale development [2] - By 2024, Shanwei's "Zhenpin" cultivation entered a fast track, with 18 new products added, marking the highest growth rate in the province [3] Group 2: Policy and Support - Shenzhen has invested over 3 million yuan in support funds and implemented a reward system for "Zhenpin" products, providing 50,000 yuan for each qualifying product [3] - The collaboration has included training for enterprises on "Zhenpin" applications and the establishment of production and sales platforms to enhance product quality and brand management [3] Group 3: Market Integration and Promotion - The opening of the Shenzhen Boutique (Shanwei) Exhibition Center in January 2024 marked a new display window for "Zhenpin" products [2] - A promotional event for Shanwei seafood in August 2024 significantly increased consumer awareness and trust in Shanwei seafood products [2] - The "Zhenpin" product showcase at the RCEP Agricultural Trade Cooperation Center in December 2025 aimed to connect Shanwei products with major retail and online platforms, enhancing market access [4]

Core Viewpoint - The "Zhenpin" food brand from Shanwei has gained significant attention at the 2025 Shenzhen Food Expo, showcasing a variety of local delicacies and enhancing the market presence of Shanwei products [3][4][19]. Group 1: Event Overview - The 2025 Global High-end Food and Quality Agricultural Products Expo took place from October 22 to 24, 2025, in Shenzhen [2]. - The Shanwei exhibition area attracted large crowds, featuring a diverse array of local foods such as sweet potato vermicelli, dumplings, and beef jerky [3][6]. Group 2: Product Highlights - Popular products included various types of dumplings and snacks, with some vendors selling out on the first day and requiring restocking [7][10]. - The exhibition featured unique offerings like spicy sweet potato vermicelli and nourishing garlic soup, which appealed to visitors [10][11]. - Shanwei's beef products, such as beef balls and beef jerky, were particularly well-received, showcasing local culinary traditions [15][16]. Group 3: Brand Development - "Zhenpin" is a city brand developed by the Shenzhen government to promote food safety and quality, aligning with international standards [19][20]. - Since 2023, Shanwei has implemented a reward system for "Zhenpin" products, providing financial incentives to local producers, with a total of 47 products developed and 1.45 million yuan in subsidies distributed [23][25]. - The initiative has positioned Shanwei as a leader in the Guangdong province, particularly in the eastern and northern regions [26]. Group 4: Market Expansion - The Shanwei government aims to deepen collaborations with Shenzhen's retail chains, e-commerce platforms, and restaurants to expand the reach of Shanwei products [28][30]. - The "Zhenpin" initiative has significantly enhanced the market influence and brand competitiveness of Shanwei products, facilitating their entry into broader markets [30][31].

Core Viewpoint - The article highlights the participation of Shantou's agricultural products in the 2025 Global High-end Food and Quality Agricultural Products Expo in Shenzhen, showcasing a variety of high-quality local products from ten leading enterprises in the region [5][10][11]. Group 1: Agricultural Products - Shantou is known for its high-quality agricultural products, including sweet potatoes, rice, and tea, which are cultivated in fertile soil and favorable climate conditions [13][14][30]. - The region's unique products include "Durian Honey Sweet Potato," praised as the "Hermès of sweet potatoes," and "Haifeng Oil Zhan Rice," recognized as a national geographical indication product [18][22][28]. - The exhibition will feature various products such as sweet potato snacks, rice varieties, and specialty teas, allowing consumers to experience the rich flavors of Shantou [19][26][38]. Group 2: Leading Enterprises - Lu Feng City Ju Run Ecological Agriculture Technology Co., Ltd. focuses on green, pollution-free agricultural products, operating over 3,000 acres of ecological planting bases [15][17]. - Haifeng Rice Industry Co., Ltd. has a daily drying capacity of 825 tons and an annual processing capacity exceeding 100,000 tons, emphasizing its role as a key agricultural enterprise in Guangdong [23][24]. - Other notable companies include Lu Feng City Qing Zhi Yuan Ecological Agriculture Co., Ltd., which has a rich history in tea production, and Wu Dun Mountain Tea Industry Co., Ltd., which operates a large-scale tea garden [34][41]. Group 3: Unique Local Specialties - Shantou's climate and soil conditions have led to the cultivation of unique local specialties such as Daan garlic, oil citrus, and golden needle vegetables, which will be showcased at the expo [50][51]. - Daan garlic, recognized for its strong flavor and health benefits, has been elevated from a common seasoning to a regional specialty [53][56]. - The region's oil citrus products, particularly the "Baiyu Sweet Oil Citrus," have received national recognition for their quality and are part of a larger agricultural initiative to increase farmer incomes [59][62]. Group 4: Exhibition Activities - The Shantou exhibition will include various activities such as a sweet potato tasting event and traditional tea-making demonstrations, allowing visitors to engage with the products directly [76][78]. - The event aims to provide a comprehensive experience of Shantou's agricultural offerings, from tasting to cultural performances related to tea [79][80].

Core Insights - The article highlights the upcoming 2025 Global High-end Food and Quality Agricultural Products Expo in Shenzhen, showcasing the Shantou exhibition group and its diverse offerings [5][6][61] - Shantou aims to leverage its unique marine and agricultural products to attract global customers and enhance its market presence [10][59] Group 1: Event Overview - The expo will take place from October 22 to 24 at the Shenzhen Convention and Exhibition Center, featuring a comprehensive exhibition area of 540 square meters [5][9] - Shantou will present an "1+8+N" strong lineup, including eight themed activities and numerous independent exhibitions to showcase its industrial landscape and flavor strengths [7][10] Group 2: Product Offerings - The Shantou exhibition area will feature nearly 20 representative enterprises from sectors such as aquaculture, agriculture, and livestock, presenting over a hundred products [13][14] - Visitors can experience a variety of Shantou's seafood, including "Shantou Three Delicacies" (morning island oysters, sea bass, and mackerel), with educational sessions on their cultivation and cooking methods [16][17] Group 3: Cultural Experience - The expo will include cultural activities, such as a hands-on experience of the Hakka Lei Tea non-heritage production technique, allowing visitors to learn and taste this traditional beverage [32][34] - Performances featuring local folk songs and dances will enhance the cultural atmosphere of the event, creating a unique blend of tradition and modernity [41][44] Group 4: Business Opportunities - The event aims to establish an efficient platform for production and sales connections, promoting high-quality agricultural development in Shantou [47][48] - A dedicated "2025 Shantou Specialty Agricultural Products Supply and Demand Matching Conference" will facilitate direct interactions between suppliers and buyers, employing a one-on-one matching model for effective business connections [54][56]

Core Viewpoint - The "Zhenpin" certification program in Shantou has successfully certified a total of 44 products, making it the leading region in the eastern and northern parts of Guangdong province [3][4]. Group 1: Certification Achievements - Recently, five enterprises in the Shantou area submitted nine products for the "Zhenpin" certification, which were officially recognized [2]. - The Shenzhen counterpart assistance command for Shantou has facilitated the certification of 44 Shantou products, ranking third in the province and first in the eastern and northern regions of Guangdong [3]. Group 2: Product Quality and Safety - The "Zhenpin" initiative aims to enhance food safety standards and establish a quality standard system for food supplied to Shenzhen, thereby creating a food safety city brand [6][7]. - High-quality agricultural products such as Hai Feng You Zhan rice, Da An garlic, and Shang Ying honey sweet potato are increasingly available in Shenzhen, providing safer food choices for residents [4][5]. Group 3: Support and Incentives - The Shenzhen counterpart assistance command has organized multiple training sessions for the "Zhenpin" certification system and introduced a reward policy, offering 50,000 yuan cash incentives for each product that passes the certification [9][10]. - This initiative encourages more agricultural enterprises in Shantou to improve their food production standards and promotes a significant number of "Shan Nong" quality products to enter the Bay Area market [11].