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场景创新经济学理论建构初探
Sou Hu Cai Jing· 2025-04-17 02:21
Group 1 - The core viewpoint of the article is that the rise of digital technology has led to the emergence of "scenarios" as a new economic unit, integrating technology, demand, institutions, and culture, which traditional economic analysis struggles to explain [1][9] - The article outlines the evolution of scenario innovation economics, which is rooted in four technological revolutions that have reshaped human interaction scenarios since the late 20th century [2][9] - The four technological revolutions include: 1. The PC Internet revolution (1990s–2000s) characterized by virtual scenarios and the establishment of scenarios as value exchange media [2] 2. The mobile Internet revolution (2000s–2018s) marked by dynamic scenarios and the validation of "scenarios as a service" theory [3] 3. The Internet of Things revolution (2018–2023) where scenarios evolved into ecological systems requiring multi-faceted collaboration [4] 4. The AI-driven revolution (2023-present) where scenarios gain capabilities for data perception, autonomous decision-making, and demand creation [4] Group 2 - The theoretical framework of scenario innovation economics is built on a "three-in-one" structure focusing on cognitive reconstruction, value logic, and practical pathways, breaking traditional economic paradigms [5][9] - Scenario thinking shifts the focus from a "product-centered" approach to a "scenario-centered" approach, emphasizing the importance of understanding consumer needs within specific contexts [5] - Scenario logic introduces the concept of scenario productivity, revealing a non-linear collaborative model for value creation that integrates ecological, cultural, technological, traffic, and institutional factors [6] Group 3 - The practical application of scenario innovation economics involves three main paths: 1. Demand anchoring to identify real needs through user profiling and immersive research [6] 2. Ecological collaboration to integrate industry resources using scenarios as a "glue" [6] 3. Dynamic iteration to optimize scenario configurations based on real-time user data [6] - Scenario innovation activates new value spaces by systematically integrating technology, demand, and resources within specific contexts [7] - The scenario partnership system fosters a collaborative ecosystem by sharing risks and benefits among various stakeholders, enhancing project survival rates [8]