文：泽平宏观团队 智联招聘课题组专家 导读 人口是一切经济社会活动的基础，人才更是第一资源。我们在前期系列报告中提出"人随 产业走、人往高处走"的逻辑，指出人口正持续向大城市及大都市圈集聚。随着人口红利消 逝、人才价值日益凸显，我们已经连续多年与智联招聘合作，推出"中国城市人才吸引力排 名"报告，以期准确把握人才流动特点、持续跟踪人才流动趋势。 2024年人才流动延续分化趋 势 。 摘要 数据说明： 智联招聘拥有 3.74 亿 + 职场人用户；其中约 8 成为专科及以上学历，远超全国就 业人口总体的 22.1% 。在求职者中，约四成为流动跨城求职者。 2024 年流动人才特征为： 从性别看， 流动人才中男性占 61% ，高于求职总体的 56% ，男性依旧更可能跨城求职； 从学历看， 流动人才中 54% 为本科及以上学历，高于求职总体的 47% ，高学历人才更有可能 跨城求职； 从行业看， 2024 年流动人才中 55% 分布在 IT 互联网、房地产、制造业行业，较 2023 年下降 0.5 百分点，其中，由于房地产行业处于调整期等，近年人才异地求职比例较高。 榜单概览：京沪深依旧居前三，长三角、珠三角人才持续 ...

Group 1 - The economic data and living parameters of cities are becoming a "reference book" for young people when choosing where to live [3][8] - There is a growing trend of young people seeking advice on suitable cities for living, focusing on factors like cost of living and quality of life [8][9] - A significant increase in demand for "city selection consultants" has been observed, with many clients preferring second and third-tier cities over first-tier cities [8][9] Group 2 - The retail sales data indicates a shift in consumption patterns, with Chongqing surpassing Shanghai to become the top city in terms of retail sales [12][15] - Cities like Chengdu and Hangzhou are showing strong growth in retail sales, with July figures reaching 16.4% and 11.97% respectively [12][15] - The consumption growth in mid-tier cities is notable, with cities like Haikou leading in growth rates, showcasing their potential [16][18] Group 3 - The disposable income and consumer spending are critical indicators of a city's economic health and attractiveness for residents [26][29] - Shanghai leads in disposable income, while cities like Chongqing and Hefei demonstrate high cost-effectiveness for residents [26][29] - The cost of living in various cities is rising, with several second-tier cities now ranking among the top in global living cost indices [29][30] Group 4 - The job market is evolving, with more cities outside of first-tier cities offering competitive salaries, making them attractive for young professionals [32][34] - Talent attraction and population inflow are key metrics for evaluating cities suitable for economic opportunities [33][34] - The presence of major corporations and innovative industries in certain regions continues to drive economic growth and job creation [34][36] Group 5 - Factors such as housing, commuting, and retirement plans are increasingly influencing young people's decisions on where to live [36][39] - The rental market is shifting, with rising demand in second-tier cities as young people seek better cost-to-income ratios [37][39] - Quality of life indicators, including commuting times and living costs, are becoming essential considerations for urban living [39][40]

Core Viewpoint - The economic data and living parameters of cities are becoming a reference for young people when choosing where to live and work in China, with a growing focus on second and third-tier cities that offer better living conditions and lower costs [2][4][28]. Group 1: City Selection Trends - Young graduates are increasingly considering factors like living costs, job opportunities, and quality of life when selecting cities, with many opting for second and third-tier cities over first-tier ones [4][6][8]. - The emergence of professional "city selection consultants" indicates a rising demand for tailored city recommendations based on individual preferences [4][6]. - A detailed comparison of key indicators across 119 cities reveals unique characteristics and attractions of each city, influencing young people's decisions [8][10]. Group 2: Consumption Patterns - The social retail sales (社零) data reflects the consumption dynamics of cities, with Chongqing surpassing Shanghai to become the top city in total retail sales, while cities like Wuhan, Chengdu, and Hangzhou show strong growth rates [12][18]. - In July, Chengdu and Hangzhou exhibited remarkable retail sales growth rates of 16.4% and 11.97%, respectively, indicating a consumption boom [12][18]. - The consumption characteristics of cities vary, with some focusing on upgraded consumption while others emphasize practical goods, showcasing diverse consumer behaviors [18][19]. Group 3: Income and Cost of Living - Shanghai leads in per capita disposable income at over 46,000 yuan, while cities like Hangzhou and Chongqing demonstrate high income growth rates, making them attractive for young professionals [30][31]. - The cost of living in cities like Beijing, Shanghai, and Guangzhou remains high, but emerging cities like Chongqing and Hefei offer better value for money, appealing to cost-conscious individuals [34][31]. - The average monthly salary in various cities is rising, with new first-tier cities like Hangzhou and Nanjing joining the ranks of cities where earning over 10,000 yuan per month is becoming common [37][39]. Group 4: Quality of Life Considerations - Factors such as housing, commuting, and retirement options are increasingly important for young people when choosing a city, with many prioritizing quality of life over mere financial gain [43][44]. - The rental market in first-tier cities is cooling, while demand in second and third-tier cities is on the rise, reflecting a shift in preferences towards more affordable living options [44][50]. - Commuting times and costs are critical factors, with cities like Shenzhen and Guangzhou showing improvements in commuting efficiency, enhancing overall living satisfaction [47][50]. Group 5: Future Living and Retirement - Discussions around future living and retirement options are gaining traction among young people, with many considering cities that offer a good quality of life for later years [52][54]. - The latest rankings of wellness cities highlight places like Haikou and Guangzhou as top choices for retirement, emphasizing the importance of health and well-being in city selection [52][53].