今天分享的是："抓马大会 不能停"马年年会季趣味潮流IT互联网年会尾牙活动策划方案 报告共计：54页 这份2026马年IT互联网行业年会尾牙活动策划方案，以"抓马大会 不能停ING"为核心主题，主打员工共创模式，打破传统年会单向筹备的形式，从创意设 计、内容落地到执行保障形成了完整的策划体系，旨在打造贴合员工期待、充满趣味潮流的年会体验。 抓紧大会 THE ZWE 活动核心创意围绕"员工共创"展开，将年会筹备的核心环节全部交由员工参与决策，从主题、海报设计到主持人选择、节目筛选，均通过H5或海报形式发 起线上投票，提前15天开启筹备预热，每日公布筹备进度并预告次日投票环节，提报内容被选中的员工可获神秘大奖，充分调动员工参与积极性。主题释义 聚焦"跟随内心、全新开始"，让年会成为员工共同打造的专属活动。 活动内容丰富且层层递进，前期开展主题提报投票、海报风格投票、主持人自由报名推荐及投票、节目提报投票等筹备工作，节目仅限制类目不限制内容， 未被选中的节目团队需完成补位表演；现场设置告白广场等隐藏彩蛋，员工可发送弹幕送祝福并参与截图抽奖。正式环节以创新Vlog短片替代传统开场，衔 接领导致辞、主持人串场，穿插颁奖 ...

文：泽平宏观团队 智联招聘课题组专家 导读 人口是一切经济社会活动的基础，人才更是第一资源。我们在前期系列报告中提出"人随 产业走、人往高处走"的逻辑，指出人口正持续向大城市及大都市圈集聚。随着人口红利消 逝、人才价值日益凸显，我们已经连续多年与智联招聘合作，推出"中国城市人才吸引力排 名"报告，以期准确把握人才流动特点、持续跟踪人才流动趋势。 2024年人才流动延续分化趋 势 。 摘要 数据说明： 智联招聘拥有 3.74 亿 + 职场人用户；其中约 8 成为专科及以上学历，远超全国就 业人口总体的 22.1% 。在求职者中，约四成为流动跨城求职者。 2024 年流动人才特征为： 从性别看， 流动人才中男性占 61% ，高于求职总体的 56% ，男性依旧更可能跨城求职； 从学历看， 流动人才中 54% 为本科及以上学历，高于求职总体的 47% ，高学历人才更有可能 跨城求职； 从行业看， 2024 年流动人才中 55% 分布在 IT 互联网、房地产、制造业行业，较 2023 年下降 0.5 百分点，其中，由于房地产行业处于调整期等，近年人才异地求职比例较高。 榜单概览：京沪深依旧居前三，长三角、珠三角人才持续 ...

Core Viewpoint - The article highlights the precarious nature of high-income jobs in the tech industry, illustrating how a sudden loss of income can lead to a rapid descent into financial ruin and homelessness, as exemplified by the story of a programmer who went from earning $450,000 to becoming a homeless individual in just six months [3][10]. Group 1: The "Killing Line" Concept - The term "Killing Line" originally from gaming refers to a critical threshold that, once crossed, leads to irreversible consequences in life, reflecting the fragility of individual and collective survival in society [2]. Group 2: The Programmer's Financial Struggles - The programmer, Jack, had a high salary of $450,000, equivalent to over 3 million RMB, but faced monthly fixed expenses totaling $16,500, including a $12,000 mortgage, $3,000 car loan, and $1,500 in insurance, leaving him with little to no savings [3][4]. - Jack's financial situation exemplifies the "high salary, low savings" phenomenon prevalent among the American middle class, where individuals are often trapped in a cycle of high expenses and lack of financial buffers [4]. Group 3: Job Loss and Its Consequences - Jack's life took a downturn due to an unexpected layoff, a common occurrence in the U.S. employment system, which allows employers to terminate employees without cause or severance [5]. - The tech industry is experiencing a wave of job losses due to AI advancements, making it increasingly difficult for displaced workers like Jack to find new employment [7]. Group 4: Medical Debt and Bankruptcy - Following his job loss, Jack faced a medical emergency that resulted in a $60,000 bill, of which only $12,000 was covered by insurance, leading to insurmountable debt and the loss of his home [8]. - Medical debt is a significant contributor to personal bankruptcies in the U.S., with approximately 25-35% of bankruptcies directly linked to medical expenses, even among insured individuals [10]. Group 5: The Cycle of Despair - Jack's situation illustrates a vicious cycle of homelessness and credit destruction, where lack of a permanent address hinders job applications, further exacerbating his financial instability [9]. - The systemic issues in the U.S. economy, including weak employment protections and a credit system that penalizes individuals for financial misfortunes, contribute to the rapid decline of individuals like Jack from stability to homelessness [10].

Group 1 - The core event is the "Gig Job" recruitment fair organized by the Henan Gig Market and the Zhengzhou Economic and Technological Development Zone, scheduled for November 28, which aims to connect job seekers with employers [1] - The recruitment fair will feature over 7,780 quality job positions across various sectors, including IT, biomedicine, finance, logistics, manufacturing, environmental technology, and cultural media, providing a wide range of options for job seekers with different professional backgrounds [1][2] - Participating companies include notable firms such as Food Creation Space Technology Development Co., Ltd., Henan Tianyu Environmental Engineering Co., Ltd., and Zhengzhou Xindong Entertainment Culture Media Co., Ltd., among others [2] Group 2 - The job positions available will range from entry-level to mid and senior management roles, covering areas such as administration, finance, procurement, customer service, and technical positions, catering to diverse employment needs [2] - The recruitment fair will also feature unique activities, including a live audition for short drama actors and free training in handcraft skills, aimed at enhancing job seekers' employability and providing them with additional skills [2]

Core Insights - The article discusses the economic challenges faced by both individuals and businesses, highlighting a stagnation in real income growth and declining profit margins for companies, leading to questions about the distribution of wealth in society [1][3][11] Economic Indicators - The national per capita disposable income growth rate was 3.2% in Q1 2025, while the Consumer Price Index (CPI) rose by 3.1%, indicating that real purchasing power has not improved significantly [1] - The manufacturing Purchasing Managers' Index (PMI) has remained below the growth line for three consecutive months, reflecting a pessimistic business environment [1] Business Profitability - Over 65% of small and medium-sized enterprises reported a decline in profit margins compared to three years ago, with an average decrease of 2.8 percentage points [3] - Specific sectors like manufacturing, wholesale retail, and accommodation and catering have experienced the most significant profit margin declines [3] Wealth Distribution - There is an increasing disparity in profitability across industries, with high-tech, pharmaceutical, and financial sectors averaging profit margins above 15%, while traditional manufacturing and retail sectors average below 5% [3] - The average salary in high-paying sectors such as IT, finance, and biomedicine is over 2.5 times that of traditional manufacturing and service industries [4] Capital vs. Labor Income - Capital income has been growing at an annual rate of 6.8% from 2020 to 2025, compared to a 4.2% growth rate for labor income, indicating that "money makes money" is becoming more prevalent than earning through labor [4] Headwinds for Small Businesses - Small businesses are facing increased costs due to rising raw materials, labor, rent, and logistics, while being unable to raise product prices due to competition [3] - The average commission rates for e-commerce platforms are around 5-5%, with food delivery platforms charging up to 18.5%, impacting the profitability of small vendors [5] Hidden Costs - The rise of new spending categories such as education, healthcare, and digital services has increased household expenses, with significant portions of income now allocated to these areas [7] - Approximately 40% of consumers reported making poor spending decisions due to information asymmetry, leading to an average of 7% of their total consumption being wasted [7] Recommendations for Businesses - Companies are encouraged to move up the value chain through technological innovation and brand development, which can increase profit margins by 2-3 percentage points [10] - Embracing digital transformation can lead to an average cost reduction of 15% and efficiency improvement of 25% for small businesses [10] - Focusing on niche markets can help small businesses avoid direct competition and achieve higher survival and profit rates [10] Macro Perspective - The article emphasizes the need for collective efforts to address economic challenges, including regulatory reforms to promote fair competition and prevent excessive capital accumulation [10][11] - The increased emphasis on income distribution in economic development indicators suggests a potential shift towards improving wealth distribution in the future [11]

Employment Stability Policies - The Ministry of Human Resources and Social Security issued a notice to enhance employment services through human resources agencies, particularly focusing on promoting employment for college graduates [1] - The 2022 employment policies emphasize the importance of stabilizing employment as a key support for economic operation, reflecting the resilience and vitality of China's economic development [1][2] Employment Measures and Initiatives - Various regions have implemented policies to support employment, such as Sichuan's measures providing a one-time employment subsidy of 1,000 yuan per person for hiring recent graduates and long-term unemployed individuals [2] - Guangdong has launched ten actions to promote employment and entrepreneurship for college graduates, including organizing 530 recruitment events and offering 293,000 job positions [2] Economic Context and Employment Pressure - The economic downturn has increased employment pressure for the record number of over 10 million college graduates in 2022, prompting local governments to introduce supportive measures [3] - The central bank's monetary policy committee emphasized the need to balance employment stability and price stability amid economic challenges [4] Salary Trends and Job Market - Listed companies offer competitive salaries, with an average monthly salary of 11,584 yuan, reflecting a 3.8% increase from the previous quarter [5] - The financial and IT sectors continue to lead in salary offerings, with significant annual salaries reported in the non-bank financial and banking industries [6] Regional Employment Preferences - Graduates prefer first-tier cities for job opportunities, with a notable percentage choosing new first-tier cities for proximity to home, indicating a correlation between regional economic development and employment choices [8] - The concentration of listed companies in major city clusters suggests a strong link between local economic strength and job availability [9] Industry Growth and Talent Demand - High-tech manufacturing, integrated circuits, and biomedicine sectors are experiencing rapid salary increases due to strong demand for talent, driven by policy support and technological advancements [9][10] - The growth of these industries aligns with China's economic transformation and the need for innovative talent to support development [10]

Core Viewpoint - Understanding the distinction between being "useful" and being "valued" in the workplace is crucial for career development and personal growth [3][4]. Group 1: Definitions and Implications - "Useful" refers to being proficient in specific tasks, allowing superiors to delegate work confidently, but often leads to being seen as merely filling gaps rather than being integral to strategic discussions [6]. - "Valued" means being included in core conversations and decision-making processes, which provides opportunities for meaningful growth and contribution to the company [6]. Group 2: Personal Experiences - During a company crisis, an individual was recognized as essential not just for past performance but for future contributions, receiving a retention bonus equivalent to 50% of total compensation [10]. - In a later role, despite achieving targets and receiving bonuses, the individual felt stagnant as they were not invited to strategic discussions, highlighting the difference between being "useful" and "valued" [12]. Group 3: Recommendations - Individuals are encouraged to reflect on their roles and assess whether they are merely "useful" or genuinely "valued" within their organizations [13].

Overview - The "Yangtze River Delta Talent Development Trend Report 2024" analyzes the talent and industry development status in the Yangtze River Delta region based on data from Zhaopin in 2023, highlighting the region's economic strength and recruitment trends [1][7]. Economic Overview - In 2023, the economic total of the Yangtze River Delta exceeded 30 trillion yuan, accounting for approximately 24.2% of the national total [12]. - Nine cities in the region, known as "trillion-yuan cities," released nearly 20% of the national recruitment positions [14]. Recruitment Characteristics - The digital economy is thriving, with the IT and internet sectors accounting for over 20% of recruitment [11]. - The new energy vehicle sector saw a 16.7% year-on-year increase in recruitment positions, with a strong demand for sales and technical roles [19]. - The region actively attracts overseas returnees, with the cultural and educational sectors showing the highest demand for such talent [34][38]. - Wuxi leads in recruitment salary growth, with a 4.5% year-on-year increase [43][46]. Job Seeker Characteristics - Job seekers in the Yangtze River Delta are predominantly young and highly educated, with over 81.8% under the age of 35 [49]. - The majority of job seekers hold degrees in management and engineering, reflecting the region's focus on high-quality talent [11][49]. Talent Development Trends - The region is expected to see a concentration of "high-quality" talent, an increase in talent retention, and a collaborative development between industry and talent [1][11]. - There are challenges such as uneven talent distribution and homogenized demand, necessitating structural optimization and better talent mobility [1][11]. Industry-Specific Insights - In the new energy vehicle sector, sales and technical positions are in high demand, with sales roles making up 20.9% of recruitment [22][24]. - The industrial automation sector is also growing, with mechanical engineers being the most sought-after positions [27][29]. - The artificial intelligence sector shows a strong demand for sales and high-tech roles, with sales consultants leading recruitment needs [31][33].

Core Insights - The report indicates that the talent attraction index is primarily driven by net talent inflow, with major cities like Beijing, Shanghai, and Shenzhen leading in talent attraction for 2024 [1][3][5] Group 1: Talent Distribution and Demographics - 55% of the flowing talent in China is concentrated in the IT internet, real estate, and manufacturing sectors [1] - Among the mobile talent seeking jobs across cities in 2024, 67% are aged between 18-30, with 61% being male [1] - Over 54% of the flowing talent holds a bachelor's degree or higher, surpassing the overall job-seeking population's 47% [1] Group 2: City Rankings and Talent Attraction - The top three cities in the 2024 talent attraction index are Beijing, Shanghai, and Shenzhen, followed by Guangzhou, Hangzhou, Chengdu, Nanjing, Suzhou, Wuhan, and Wuxi in the top ten [2][3] - Guangdong province has four cities in the top 20, with Foshan at 17th and Dongguan at 18th [2] Group 3: Talent Flow Trends - The report highlights that 60% of talent flows towards five major city clusters, with the Yangtze River Delta and Pearl River Delta continuing to attract talent [3] - The talent net inflow percentages for Beijing, Shanghai, Shenzhen, and Guangzhou in 2024 are 0.4%, 1.3%, 1.2%, and 0.8% respectively, showing a slight decline for Beijing, Shanghai, and Guangzhou compared to the previous year, while Shenzhen remains stable [3] Group 4: Shenzhen's Talent Dynamics - Shenzhen's resident population increased by 200,000 in 2024, maintaining a net inflow of talent, with net inflow percentages from 2020 to 2024 being 1.3%, 1.4%, 1.1%, 1.2%, and 1.2% respectively [5] - The city has over 25,000 national high-tech enterprises in 2024, with a density of 12 per square kilometer, the highest in the country [5] - Talent sources for Shenzhen are becoming more diversified, with the top ten cities contributing to talent inflow accounting for 38.6%, down from 39% in 2023 [5]

Core Insights - The report by Zhilian Recruitment indicates that in 2024, 55% of mobile talent is distributed across the IT internet, real estate, and manufacturing industries, reflecting a 0.5 percentage point decrease from 2023 [1] Talent Demographics - Among mobile talent, 61% are male, which is higher than the overall job-seeking demographic of 56%, indicating that men are more likely to seek jobs across cities [1] - The age group of 18-30 years constitutes 67% of mobile talent, surpassing the overall job-seeking rate of 61%, suggesting that younger individuals are more inclined to pursue cross-city job opportunities [1] - 54% of mobile talent hold a bachelor's degree or higher, compared to 47% of the overall job-seeking population, indicating that higher-educated individuals are more likely to seek jobs in different cities [1] Industry Distribution - The report highlights that the real estate sector is currently undergoing an adjustment period, contributing to a higher proportion of talent seeking jobs in different locations [1]