12月28日，中央广播电视总台2026年春节联欢晚会分会场发布，四川宜宾和黑龙江哈尔滨、浙江义 乌、安徽合肥成为分会场。不到1小时，#2026春晚分会场发布#登上微博热搜，四川宜宾被频频提及。 春晚作为国家级文化IP，缘何花落宜宾？宜宾如何接住这个IP，转化为打造国际旅游城市的助力？ 缘何花落宜宾？ 城市文旅吸引力持续增强 春晚作为全球华人庆祝春节重要的文化符号，是连接五湖四海、凝聚民族情感的桥梁。春晚分会场 是展示不同城市形象、文化特色和风土人情的重要窗口。从中央广播电视总台官宣信息来看，今年的4 个分会场，哈尔滨主打冰雪文化和城市活力，义乌展现"丝路欢歌"元素，合肥呈现"科里科气"的科技气 质，宜宾展现西南地区文化特色和发展活力。 "又可以在春晚看到属于四川人的年味了！"在#2026春晚分会场发布#热搜词条下，和宜宾相关的微 博里，这条评论得到了高赞。 近年来，央视春晚分会场不仅是展示城市的重要窗口，也带动了当地旅游，更衍生出"跟着春晚去 打卡"等文旅热潮。正在建设国际旅游城市的宜宾，如何接住这波流量？在省委党校经济学教研部主任 许彦看来，春晚分会场落地宜宾，其意义远超一次普通的文艺演出安排。"这是宜宾向 ...

Core Viewpoint - The Jiangsu City Football League (Su Chao) has gained significant attention and popularity, transforming from a local event into a nationwide phenomenon, driven by social media and cultural engagement [1][2][19]. Group 1: League Popularity and Cultural Impact - The Su Chao league, which features mostly amateur players, has become a source of entertainment, with the focus shifting from the top teams to the bottom teams, highlighting its unique cultural context [2][4]. - The league's success is attributed to Jiangsu's strong economic foundation, which supports infrastructure and fan engagement, making it a model for other regions [1][13]. - The league has sparked a cultural explosion, with local memes and references becoming central to its identity, showcasing the power of UGC (User-Generated Content) in shaping city images [2][12][16]. Group 2: Engagement and Attendance - Initial attendance was modest, but interest surged after a notable match between Suqian and Xuzhou, which featured intense competition and dramatic moments [5][6]. - By the second round, attendance skyrocketed to approximately 59,000 fans, surpassing the average attendance of professional leagues, indicating a growing fanbase [8][10]. - The league has become a platform for local cities to promote tourism and engage with audiences through various promotional activities and events [20][24]. Group 3: Marketing and Economic Opportunities - Cities are leveraging the league to boost local economies, with initiatives like free tickets to attractions and special meal packages for fans [20][21]. - The competition has led to creative marketing strategies, such as themed merchandise and promotional events that resonate with local culture [21][26]. - The league's cultural significance is further enhanced by its ability to create a sense of community and local pride, as seen in the playful rivalries among cities [19][25]. Group 4: Future Prospects - The ongoing excitement surrounding the league is expected to continue, with anticipation building for future matches and events that will further engage fans and promote local culture [30].