2026.03. 04 本文字数：1208，阅读时长大约3分钟 作者 | 第一财经 林靖 2026年，辽宁、吉林、黑龙江、内蒙古四地还将联合创办"东北超"（东北地区城市足球联赛），这 将是全国首个跨省区的城市足球联赛。赛事将于5月23日正式开赛。 去年，在"苏超"成为现象级爆款赛事后，包括赣超、湘超、渝超、川超、滇超、琼超等多个城市足 球联赛遍地开花。整体来看，苏超式的城市足球联赛多点开花，在盘活存量场馆资源、提升足球普及 率的同时，还通过与文旅等多业态深度融合，每一张比赛门票都有望撬动当地消费，带动周边休闲玩 乐、旅游度假、餐饮等多业态快速增长，赛事活动呈现巨大带动和辐射作用。 例如，苏超成为现象级爆款赛事，展现其惊人的经济杠杆效应，实现了"1元门票带动7.3元消费"， 线上观看人次高达22.2亿。去年"苏超"联赛举办期间，很多球迷去客场观看比赛的同时，就进行了 一次短途旅行，跨城消费也顺理成章。一张苏超比赛门票延展出一次次跨城微度假。 中小城市研究院院长牛凤瑞分析，随着经济社会的发展和人们生活水平的提高，人们对业余生活包括 文体娱乐、旅游休闲等方面的需求都在大幅增长，需求越来越多样化。很多足球赛事"一票难 ...

Core Insights - The article highlights the growing popularity and commercial viability of the Jiangsu Provincial Urban Football League (Su Super League), especially following the U23 national team's success in the Asian Cup [1][3]. Sponsorship and Financial Aspects - The 2026 season of Su Super League will be co-sponsored by "Jiangsu Bank · Suhao Holdings," with 24 sponsors including Adidas, Ant Financial, and Coca-Cola [3][5]. - Adidas will replace Karamay as the official apparel sponsor, providing 8 million yuan in cash support and 1 million yuan worth of apparel for each participating team, indicating a significant increase in sponsorship expectations for a provincial amateur league [3][5]. - The total sponsorship amount from Adidas for the league is reported to be 21 million yuan, which is comparable to the sponsorship amounts in top-tier leagues like the Chinese Super League [5][9]. Market Dynamics and Growth - The Su Super League has become a competitive platform for brands, with 15 new sponsors added, reflecting its attractiveness to advertisers [5][6]. - The league's sponsorship landscape has evolved, with local enterprises and internet platforms actively seeking exposure, leading to a total sponsorship amount of 15.41 million yuan in the Nanjing division alone [5][6]. - The league has driven significant consumer spending, with over 38 billion yuan generated from various consumption scenarios, including a 26.48% year-on-year increase in tourism-related spending [6][13]. Brand Strategy and Engagement - Adidas' involvement in the Su Super League aligns with its strategy to enhance its presence in grassroots football, focusing on youth training and community engagement [10][12]. - The league's structure allows brands to engage with a larger audience, providing a platform for consistent interaction with fans and consumers [15][19]. - The introduction of a sponsorship scheme for small and micro enterprises aims to integrate local businesses into the league's ecosystem, enhancing community involvement [16][19]. Broader Implications for Chinese Football - The Su Super League represents a shift in the relationship between football and urban development, integrating sports into cultural and economic frameworks [13][22]. - The league's success is indicative of a broader trend where local leagues are becoming essential components of China's football landscape, contributing to social and economic growth [19][22]. - The evolving structure of Chinese football now includes a multi-tiered system, with grassroots leagues playing a crucial role in the overall ecosystem [22][23].

Core Viewpoint - The article highlights the journey of Li Taizhen, who transformed from a successful slipper factory owner to a football club founder, emphasizing the challenges and successes of developing youth football in China, culminating in the establishment of the "Su Super" league and the entry of state capital into his club, Kedi Yuan, marking a significant shift in its operational model [1][9][10]. Group 1: Li Taizhen's Background and Vision - Li Taizhen, originally a slipper factory owner, made a bold decision to invest in football youth training, believing in the potential of local talent and the need for a free training model to attract young players [3][4]. - The club's initial struggles included low enrollment and financial challenges, with Li's commitment to a free training model leading to significant financial losses [4][5]. Group 2: Financial Challenges and Support - The club faced severe financial difficulties, with annual costs exceeding initial projections, leading Li to seek external funding and support from local businesses and media [5][8]. - A turning point came when Li received support from a local entrepreneur, which helped stabilize the club during its most challenging times [6][8]. Group 3: Development of the "Su Super" League - The "Su Super" league emerged from discussions about expanding football opportunities in Jiangsu province, leading to unexpected popularity and increased visibility for local football [7][9]. - The league's success provided a platform for Kedi Yuan to gain recognition and attract more players, shifting the focus from mere survival to sustainable growth [8][11]. Group 4: Transition to State Capital Involvement - In January 2025, state capital officially entered Kedi Yuan, marking a significant transition from a privately funded model to a mixed-ownership structure, which alleviated some financial pressures [9][10]. - This transition allowed Li to shift from being a sole decision-maker to a professional manager accountable to a board, indicating a move towards a more structured and sustainable operational model [10][11]. Group 5: Future Plans and Sustainability - The club aims to achieve self-sustainability within three years, focusing on diversifying revenue streams through ticket sales, sponsorships, and player transfers, leveraging the popularity of the "Su Super" league [11][12]. - Li's vision includes transforming the club into a community service provider, emphasizing the importance of a viable business model in the future of grassroots football [10][11].

Group 1 - The article discusses the emergence of city football leagues across various provinces in China, indicating a trend towards more localized football competitions [2][7] - The first city football league in Zhejiang Province, known as "浙超," has commenced with preliminary matches organized by local cities [4][3] - The top five economic provinces in China—Guangdong, Jiangsu, Shandong, Zhejiang, and Sichuan—are set to establish their own city leagues, referred to as "城超" [8][6] Group 2 - The "苏超" league is scheduled to start in April, while "赣超" and "蒙超" are expected to begin in May, and "湘超" will kick off in June [9] - The "东北超" league is planned to launch in May, featuring teams from four provinces and will include both regular and knockout stages [14][15] - The logistics of travel for teams in the "东北超" may pose challenges due to the lack of direct high-speed rail connections between some participating cities [19] Group 3 - The "红超" league, a collaboration between cities in Guangdong, Jiangxi, and Hunan, is set to begin soon, with its first match scheduled for January 17 [20] - The "苏超" league has introduced new player eligibility rules, requiring participants to be aged between 16 and 40 and to meet specific residency and registration criteria [24][25] - The league will allow a limited number of professional players to participate, with strict regulations on their registration and eligibility [25]

Core Points - The 2025 Hainan Provincial Urban Football League will officially commence on October 25, 2025, featuring 18 teams from the province [1] - The league will consist of 79 matches, with the regular season divided into two regions: North and South, each containing 9 teams [1] - Teams will play a single round-robin format, resulting in a total of 72 matches during the regular season [1] Group 1 - The North region includes Haikou, Danzhou, and Wenchang among others, while the South region includes Sanya, Wanning, and Dongfang [1] - Each team will have 4 home games and 4 away games, with matchups determined by a draw [1] - The top 4 teams from each region will advance to the knockout stage to determine the champion, while teams ranked 9th to 18th will be ranked based on their regular season performance [1] Group 2 - The league offers substantial rewards, with the top 8 teams receiving cash prizes: 50,000 yuan for the champion, 30,000 yuan for the runner-up, and 15,000 yuan for the third and fourth places, while teams ranked 5th to 8th will receive 8,000 yuan each [1] - Teams ranked 9th to 18th will receive a participation subsidy of 3,000 yuan each [1] - The league is organized by the Provincial Department of Tourism and Culture, in collaboration with Hainan Sports Vocational Technical College and the Hainan Football Association [1]

Core Points - The 2025/2026 Sichuan Urban Football League ("Chuan Chao") is set to commence on September 20, 2025, and conclude in July 2026, featuring 21 teams representing various cities in Sichuan province [8][9] - The league will consist of 28 rounds and a total of 162 matches, with a structure that includes both a regional phase and a final phase [9][12] Group 1: League Structure and Schedule - The league will be divided into four regional divisions based on geographical proximity, with matches scheduled from September to December 2025 for the regional phase [9][12] - The final phase will take place from March to June 2026, with the top teams from each region competing for the championship [9][12] Group 2: Team Composition and Participation - Teams are formed based on the principle of "one city, one team," with names reflecting local cultural and tourism characteristics [9][11] - Players aged 18 to 45 are eligible to participate, ensuring the league remains amateur and inclusive, with a ban on professional players registered with the Chinese Football Association [9][11] Group 3: Local Engagement and Economic Impact - The league aims to boost local tourism and consumption, with various supporting policies announced by local authorities to enhance economic benefits from the event [12] - The league is expected to foster community spirit and showcase local culture through football, as emphasized by the involvement of local teams and their unique identities [11][12] Group 4: Team Highlights - The Chengdu team, named "Chengdu Lynk & Co.," has a diverse roster with an average age of 25.5 years, featuring players from various professions and backgrounds [11] - The Suining team, named "Suining Shedegan Team," reflects local spirit and has a mix of experienced players, including those with notable achievements in football [13][14]

Core Viewpoint - The 2025/2026 Sichuan Urban Football League ("Chuan Super") aims to promote amateur participation and local pride through a city-based competition structure, featuring a two-phase format of group matches and finals [1][2]. Group 1: League Structure and Format - The league will commence on September 20, 2025, and conclude in July 2026, utilizing a two-phase system of group matches and finals [1]. - The competition will consist of 28 rounds and a total of 162 matches, following a home-and-away double round-robin format [2]. - Matches are scheduled primarily on weekends and holidays to maximize attendance and viewership [2]. Group 2: Participation and Regulations - Only amateur players aged 18 to 45 are eligible to participate, as professional athletes registered with the Chinese Football Association are prohibited from entering [2]. - Teams will be organized based on geographical proximity, divided into four regions: East, West, South, and North, with Chengdu placed in the East region [1][2]. Group 3: Community Engagement and Support - The league will facilitate fan engagement by coordinating special bus services connecting major transport hubs to the match venues [2]. - The event will feature a mascot named "Chao Ge" and "Chao Mei," with local celebrities participating in promotional activities [2].

Core Points - The new version of the Sichuan Urban Football League (referred to as "Chuan Super") is set to take place across years, starting on September 20, 2025, and concluding in July 2026 [1] - The league will feature a total of 28 rounds and 162 matches, utilizing a combination of regional matches and a final championship [1] - The league is divided into four regions: East Sichuan, South Sichuan, West Sichuan, and North Sichuan, with 20 participating teams already established, excluding the Chengdu team [1] - As of August 15, the Chengdu Football Association has issued a recruitment notice for the Chengdu team, attracting over 300 applicants [1]

Core Points - The Sichuan Provincial Urban Football League ("Chuan Chao") is set to kick off for the 2025-2026 season [1] - Chengdu team is actively recruiting elite players for various positions across the city [1] - The recruitment aims to attract 23 to 50 athletes [1]

Core Viewpoint - The inaugural Jiangsu Urban Football League, known as "Su Super," is gaining popularity, attracting over 180,000 fans to attend matches in person [2] Group 1: Event Highlights - The league resumed after a one-week break, with a match held at the Xuzhou Olympic Sports Center, where over 30,000 fans witnessed the exciting game between Xuzhou and Yangzhou [2] - The atmosphere was electrifying, characterized by enthusiastic cheers and passionate performances from the players, showcasing the city's love for football [2]