Core Viewpoint - Xiaopeng Motors has successfully launched its new model G7, aiming to maintain its position in the mid-to-high-end market while addressing concerns about sliding below the 200,000 RMB price range [1][8]. Group 1: Product Launch and Performance - Xiaopeng G7 was launched with a pre-sale price of 235,800 RMB, achieving over 10,000 reservations within 46 minutes [2][8]. - In the first five months of the year, Xiaopeng delivered 162,600 vehicles, marking a significant year-on-year increase of 293% [2]. - The G7 is positioned as a mid-size pure electric SUV, featuring a design similar to the P7+ and equipped with a single motor rear-wheel drive system and advanced driving assistance features [2][3]. Group 2: Technological Innovations - The G7 features an AR-HUD developed in collaboration with Huawei, addressing common issues found in existing AR-HUDs [3][4]. - Xiaopeng's self-developed Turing AI chip, with a computing power of 2200 TOPS, is designed to meet L3 autonomous driving requirements [4][7]. - The G7 is equipped with three Turing chips, significantly enhancing its processing capabilities compared to competitors [7][14]. Group 3: Market Strategy - Xiaopeng aims to capture more market share in the 200,000 RMB and above price range, with multiple models targeting this segment [8][10]. - The company is focusing on high value-for-money offerings, with the G6, G9, and G7 all featuring competitive pricing and advanced technology [8][11]. - The strategy of launching multiple models within a narrow price range is intended to maximize market penetration, despite potential internal competition [11][12]. Group 4: Competitive Landscape - The 200,000 RMB SUV market is highly competitive, with established fuel vehicles dominating sales, while new energy vehicles are gaining traction [10][11]. - Xiaopeng's competitors include brands like NIO and Tesla, with the G7 positioned to compete directly against models like the Model Y [19]. - The company emphasizes its unique technological advantages and spacious design to differentiate itself in a crowded market [19].