就在大家还在纠结是买小米 SU7 还是排长队等小米 YU7 交付的时候，这两天，有知名汽车博主放猛料了： 小米汽车两款全新车型谍照曝光！ 雷总造车的速度，感觉比年轻人换手机还快啊！ 一款是传说中的增程 SUV ；另一款则是神秘的两厢小车。 好家伙，小米这是要把 " 年轻人的第一台车 " 从轿车到 SUV 、再到增程全包圆的节奏啊！ 我们来看看这两款新车什么情况？ 根据汽车媒体在社交平台放出的谍照信息来看： 照片里不仅有小米首款增程 SUV 的实车伪装照，旁边还有一辆未见过的神秘小车； 而且还出现了已经发布的 SU7 和 YU7 ，有业内人士分析，其可能是改款车型或者性能版在测试。 当然，这次曝光的重头戏，还是小米首款增程 SUV 。 结合此前的爆料信息来看，这款车内部代号 " 昆仑 "，定位中大型六座 SUV ，车身长度略长于问界 M8 ，但高度更低，走的是低趴运动风。 汇总下与小米首款增程 SUV 相关的重点信息哈： 清晰可见的三排座椅，六座布局明显瞄准家庭用户；车顶凸起明显，大概率激光雷达等辅助驾驶硬件拉满； 增程式混动，按小米的调性，续航里程或有新突破；发布时间预计 2026 年上市。 例如理想 L 系 ...

Core Insights - The article discusses the resurgence of range-extended electric vehicle (REEV) technology among joint venture and luxury brands, highlighting its potential to influence their future product strategies [1][8][39] - Companies like SAIC Volkswagen and GAC Toyota are set to introduce new vehicles utilizing REEV technology, while BMW and Mercedes-Benz are also considering entering this market [2][7][27] - The article reflects on the initial skepticism surrounding REEV technology, particularly during the early days of Li Auto, and contrasts it with the current renewed interest from established brands [6][22][39] Group 1: Industry Trends - The adoption of REEV technology is seen as a strategic pivot for traditional and luxury brands, which previously focused on pure electric and hydrogen technologies [8][22] - GAC Toyota's decision to implement REEV in models like the next-generation Highlander and Sienna indicates a shift towards more family-oriented vehicles [10][12] - The article notes that GAC Toyota's diverse powertrain options, including hybrid and hydrogen, make their move into REEV somewhat unexpected [9][10] Group 2: Company Strategies - SAIC Volkswagen's "Joint Venture 2.0" strategy emphasizes a collaborative approach, integrating local technology and consumer insights into product development [18][20] - The article highlights that the success of GAC Toyota's recent models is linked to their willingness to empower local teams, suggesting that this approach could enhance their competitiveness in the domestic market [17][21] - BMW's exploration of REEV technology for models like the sixth-generation X5 reflects a broader trend among luxury brands to reconsider their technological strategies in response to market demands [27][29] Group 3: Consumer Insights - The article emphasizes that consumer preferences in China are shifting towards vehicles that offer low energy consumption, convenient refueling options, and extended range, rather than a strict adherence to specific technologies [27][39] - Li Auto's focus on creating a "mobile home" experience for users illustrates the importance of addressing practical consumer needs in the design of electric vehicles [35][39] - The discussion around REEV technology serves as a litmus test for how well traditional brands can adapt to the evolving expectations of Chinese consumers [37][39]

Group 1 - Xiaopeng Motors plans to launch two range-extended large vehicles, G9 and X9, in Q4 of this year, marking its entry into the range-extended market [2] - The company aims to implement a dual technology route of "pure electric + super electric" with its "Kunpeng Electric" initiative, which includes a pure electric range of 430 kilometers and 5C ultra-fast charging [2] - The introduction of range-extended models is significant for Xiaopeng Motors as it targets the sub-150,000 yuan market, competing directly with BYD Qin L EV and Leapmotor B01, while also preparing for overseas markets with weaker charging infrastructure [2] Group 2 - Xiaopeng Motors faced challenges in the past, including declining sales and product strategy missteps, leading to a drop in its market position from "Wei Xiaoli" to third place [3] - The launch of the MONA M03, priced between 119,800 and 150,000 yuan, has significantly boosted Xiaopeng's sales, with Q1 2025 deliveries increasing by 331% year-on-year, surpassing competitors [3] - Relying solely on the MONA M03 for sales is risky, as the price segment is highly competitive, with established players like BYD already having a cost advantage [3] Group 3 - The range-extended strategy is seen as a pragmatic choice for Xiaopeng Motors to enhance product competitiveness and drive sales, similar to strategies employed by competitors like Leapmotor and Deep Blue [4] - The range-extended vehicle market is experiencing significant growth, with sales reaching approximately 980,000 units from January to May 2025, reflecting an 82% year-on-year increase [4] - To succeed in the competitive landscape, Xiaopeng Motors must continue to innovate in technology, products, and brand strength while managing costs and supply chains effectively [4]

Group 1 - BMW plans to reintroduce range-extended technology with the iX5 in 2026, expecting a combined range of 1000 km, and will apply this technology to the sixth generation iX3 and seventh generation iX7 models [2][4] - GAC Toyota announced plans to produce range-extended models, including versions of the Highlander and Sienna, while SAIC Volkswagen has introduced the ID.ERA concept car as its first range-extended model [2][5] - The market for range-extended vehicles is experiencing significant growth, with a nearly 50% year-on-year increase in sales, while plug-in hybrid vehicles are showing signs of slowing growth [3][4] Group 2 - The sales of range-extended vehicles have surged, with a reported 111% year-on-year growth in 2023 and an expected 167% increase in 2024, contrasting with the single-digit growth of pure electric and plug-in hybrid vehicles [12][18] - The shift towards range-extended technology is driven by changing consumer preferences, with buyers favoring vehicles that offer both electric and fuel options for flexibility [10][14] - Range-extended vehicles are perceived to have better performance and user experience compared to plug-in hybrids, as they are fully driven by electric motors and alleviate concerns about range anxiety [8][9] Group 3 - The automotive industry is witnessing a strategic pivot towards range-extended technology, with companies like Ideal, Leap Motor, and Aito achieving significant sales growth in this segment [5][13] - The simplicity of range-extended vehicle structures helps reduce manufacturing costs and vehicle weight, enhancing their appeal in the market [9][14] - The introduction of solid-state batteries is anticipated to further enhance the performance and appeal of range-extended vehicles, potentially revolutionizing the market [17][18]

长城汽车近日连续举办两期"嗨聊会"，嘉宾与专家在此火力全开，以对话的形式围绕其Hi4技术体系展开辩论。 6月26日，"Hi4 Talk嗨聊会"第二期开播，汽车博主说车的阿飞继续对话长城汽车吴会肖与王超，围绕Hi4-T与Hi4-Z两大技术展开深度沟通。 在越野圈，"越野不仅要出得去，更要回得来"这句话广为流传，旨在强调耐久与可靠，是越野车的核心，是立足于市场的根本。 长城的官方微信号 图 6月24日，"Hi4 Talk嗨聊会"第一期正式开播。B站百大UP主保镖的车库对话长城汽车CTO吴会肖及长城汽车技术中心副总经理王超，围绕Hi4技术 体系展开讨论，并对用户关心的问题，给出了通俗易懂的解答。 栏目一开始，保镖的车库提出了"灵魂拷问"——长城汽车为何不做增程？ 对此，长城汽车技术中心副总经理王超表示，增程也叫串联，本质上是Hi4的一种运行模式，即发动机只发电，不驱动。Hi4相比于增程，多了发 动机直驱模式，在中高速场景下，这是一种更加经济高效的驱动模式。王超也拿洗衣机来生动举例，如果说增程是"洗+甩"的洗衣机，那么Hi4就 是"洗+甩+烘"的洗衣机，不仅功能更全，体验也更好。 长城汽车CTO吴会肖指出，真正考验动 ...

李想创业二十余年，凭借自己的努力掌控命运，挑战成长的极 限。 作者： 王子阳 封图：图片资料室 2015年到2025年，从被嘲笑的"增程古董"到定义家庭出行场景的规则改写者，从"奶爸车"标签到AI驱动的移动智能空间——理想汽车的十年，是中 国新势力从生存挣扎到技术反攻的缩影。 2000年，"显卡之家"更名泡泡网，次年进军北京。李想亲掌内容，迅速将业务拓展至全IT品类评测。23岁时，泡泡网年收入超2000万，估值破2亿， 跻身中文IT垂直网站三甲。少年得志的光环下，隐患悄然滋生。早期为快速扩张，李想广泛分发干股，导致股东众多且决策权分散，为日后风暴埋下伏 笔。 2003年非典肆虐期间，年仅22岁的李想站在泡泡网空荡的办公室中央，95%的员工用辞职的方式表达了对他的抗议——这个由他高二创办、年收入已 破2000万的IT垂直网站旗舰，几乎一夜之间只剩下寥寥数人。 这场危机让他意识到 "人"的重要性。此前的他如同自己形容的"100MB小硬盘"：容量有限且已满载，只认自己设定的规则。他沉迷于凌晨四点更新 网站、跑遍电脑城测评硬件的极致勤奋，却对团队的需求视而不见。"我只关心事做成什么样，完全不关心人，不关心他们的需求、 ...

2015年到2025年，从被嘲笑的"增程古董"到定义家庭出行场景的规则改写者，从"奶爸车"标签到AI驱动 的移动智能空间——理想汽车的十年，是中国新势力从生存挣扎到技术反攻的缩影。 汽车之家的定位体现李想颠覆性思考："不做给发烧友，做给买车小白。"当同行堆砌参数时，汽车之家 选择去4S店实拍照片、建立标准化拍摄流程和车型数据库——一切围绕小白用户的"看得懂、找得到"。 然而创新背后是资金黑洞：2005年底，泡泡网有 2000 万的收入，其中近一半是利润，汽车之家却净亏 300万。质疑声在团队内部蔓延。 2008年金融危机如同导火索，点燃了长期积压的矛盾。当时，汽车媒体广告锐减，汽车之家现金流濒临 断裂。融资受挫之际，部分股东突然发难，要求召开董事会罢免李想及核心团队。 作为理想汽车的创始人，李想是谁？80后亿万富翁、"产品暴君"、"微博狂人"、"奶爸之王"……作为一 个总被质疑"落后"、"另类"的创业者，李想为什么能屡次踩中风口，打造爆款？他的成长哲学是什么？ 其实这个问题不难回答。在李想创业之路上，贯穿始终的是那句他刻入理想汽车骨髓的箴言："掌控自 己的命运，挑战成长的极限"。这是一个"偏执狂"书写的爆款逻 ...

数据显示，赛力斯6月新能源汽车销量达46,086辆，1-6月累计销量172,108辆。其中，2025年1-6月问界 M9累计销量62,492辆，同比增长6.28%。稳中向好的销量趋势不仅归功于产品对市场的巨大吸引力，更 得益于赛力斯在技术领域的持续深耕，自去年全新一代赛力斯超级增程系统发布以来，其技术优势对产 品的赋能效应也正加速显现。 面对增程汽车这样一个充满潜力的蓝海市场，赛力斯的技术储备与市场洞察力正转化为实实在在的竞争 优势。未来，依托持续的技术迭代与产品布局，赛力斯有望在这片蓝海中继续领航，以硬核技术实力驱 动销量攀升，为全球用户提供更智能、更高效、更豪华的出行体验。正如赛力斯集团董事长（创始人） 张兴海所言，问界用户超过70万，可油可电的增程式汽车，让用户更有安全感。 OLDSRC="W020250703451901381725.jpeg" /> /> /> 去年10月，全新一代赛力斯超级增程系统正式发布，以"静谧无感、高集成、高效率"三大核心优势，成 为问界M8、问界M9 2025款等车型的技术心脏，更奠定了赛力斯在增程技术领域的领导者地位。 在能效方面，增程器的实际效率达到3.65kWh/L， ...

作者 | 柴旭晨 编辑 | 王小娟 在消费降级、大打价格战的当下，一台25万元起步的电车居然被哄抢。 五天前，雷军吊足大家胃口的小米YU7正式登台，25万-33万的售价区间似乎并不算低。价格没有超出想象，订单却大超预期。发布会后，3分钟大定突破20 万台，1小时后再次被刷新到28.9万台。 这意味着，YU7一小时卖出了不少头部新势力一年的销量。有小米销售人士透露，YU7上市后消费者热情颇高，目前试驾人数过多需要拼车，不过门店的试 驾可以一直接待到凌晨3点。 对友商而言，YU7俨如平地惊雷，汽车行业里也散发着浓浓的火药味。 "本来这些天零跑销量不错，心情很好，但看了昨天晚上雷总一个小时就搞近30万辆，让我们压力巨大。"小米发布会第二天，零跑董事长直言到。 不久前，蔚来董事长李斌宣布将在今年三季度推出乐道品牌的旗舰SUV——L90，在他看来，乐道L90将会成为"Game Changer"。在李斌对蔚来2025年的规 划中，44万辆的销量，乐道要承担一半，它是整个蔚来应对市场焦虑、实现规模效应的关键一极。 近期，华尔街见闻应邀提前体验，并参观了这款被李斌称为将"改变家用三排座SUV格局"的L90内饰。 据介绍，乐道 ...

问界是理想公认的头号劲敌，包括在创始人李想自己的表述中，也说过华为的组织力太强，2022年三季度发布的M7直接把理想ONE打残，而理想之后又凭借极强 的组织调整和战斗能力进行了反击。 本篇重点回答前两个问题，正文如下： a. 蓝海赛道挖掘能力强： 30万元以上SUV正快速崛起 从30万以上市场的需求变迁来看，SUV快速崛起，基本占据了半壁江山，2023年SUV占30万以上整体乘用车销量比重达到52%（轿车仅占35%）。 SUV相比轿车，虽整体操控感和城市通勤经济性上有劣势， 但因为大空间以及基本都配备四驱系统，更能满足家庭用车（尤其是多孩家庭）和全场景的使用需 求，而30万以上车型的消费群体确实以家庭用车为主导（高收入中产家庭为主力），且增换购需求占据绝对主导地位（已婚有孩家庭在增换购用户占比超过 90%）。 所以，海豚君本篇报告将聚焦于几个投资者最关注的核心问题： 一、先发者 VS追随者，为什么赛力斯仍能成功破局？ 二、理想产品定义主导模式的优劣势在哪？ 三、与理想比，问界模式的含金量又如何？ 四、如何看待当下理想和赛力斯的投资价值？ 一、先发者和追随者的博弈，为什么赛力斯仍能成功破局？ 1）理想的先发优势 ...