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京东美团外卖大战背后:全球外卖平台利润率谁主沉浮?
Sou Hu Cai Jing· 2025-05-05 01:55
Core Insights - The competition between JD.com and Meituan in the food delivery market is intensifying, with JD.com recently launching its food delivery service and achieving significant daily order volumes [2][3] - Concerns about the profitability of the food delivery industry have arisen, with reports indicating that over 60% of restaurants are operating at a loss, while some platforms have gross margins exceeding 40% [4][5] - Meituan's food delivery business had a reported operating profit margin of approximately 6.4% in 2021, while JD.com aims to keep its net profit margin below 5% [5][19] Market Dynamics - JD.com announced plans to recruit 100,000 delivery riders in the next three months to capture market share, while Meituan is facing scrutiny over various operational issues [3][4] - Both companies experienced significant stock price declines due to market concerns about increased competition, with Meituan and JD.com losing over 100 billion HKD in market value within a few days [3][4] Financial Performance - Meituan's food delivery revenue in 2021 was 963 billion CNY, with delivery service revenue of 542 billion CNY and commission income of 285 billion CNY [13][15] - The projected net profit margin for Meituan's food delivery service in 2024 is estimated at 2.8%, slightly above the average of 2.2% for major global food delivery platforms [17][19] - Meituan's overall revenue for 2024 is expected to reach 3,376 billion CNY, with a net profit of 358 billion CNY, indicating a gross margin close to 40% [19] Commission Structure - Meituan claims to charge merchants a commission rate of 6%-8%, while many merchants report rates around 25%, which may include additional costs such as delivery fees and advertising [6][8] - The commission structure has been a point of contention, with various interpretations of the actual costs incurred by merchants when using Meituan's platform [8][9] Industry Trends - The global online food delivery market is projected to have a net profit margin ranging from 1.5% to 3.3% in 2024, with Uber Eats leading at 3.3% [17][19] - The competitive landscape is characterized by high commission rates and operational challenges, leading to varying profitability across different platforms [4][5][17]