以下文章来源于深圳微时光 ，作者黄小邪 深圳微时光 . 寻找深圳的每一寸惊喜。 自今年5月份淘宝外卖平台上线以来，几大外卖平台的补贴大战一波不平一波又起，7月份的"0元购"大战更 是如火如荼。 奶茶咖啡店是平台补贴最集中的领域，作为"薅羊毛"的重灾区，诸多茶饮店经历了无数魔幻时刻——打烊时 几十杯奶茶无人领取，店员最后只能扔掉；不停出票的小票机干到冒烟；催单的外卖员和店员大打出手。 在社交平台上，关于"外卖商战第一批受害者"的讨论层出不穷。认领"受害者"身份的，有差点被商战干毕业 的商家——"一天营业额干到8万，回头一算赔了2万"，你不花钱薅到的一杯奶茶，商家可能只能从平台那里 得到几块钱补贴，连成本都覆盖不了；有"连吃三天外卖薅了10杯奶茶，体重直飙128"的大馋丫头；也有像 唐禹这样的茶饮店店员。 在社交平台上，唐禹晒出了自己的右手，除了小拇指，其他四个手指上都有大面积的破损，这是在茶饮店 后厨泡茶时，接触热烫的器具后，又长时间在水里浸泡形成的外伤。 唐禹的右手 大三学生朱星星今年6月底从湖南来到深圳，在龙岗某茶饮店找到一份暑假工。第一天下班后，她双手酸 痛，脚背肿得老高。干到第六天，还未到下班时间，她就 ...

Core Viewpoint - The article discusses the impact of the "0 yuan purchase" promotional campaigns on the tea beverage industry in Shenzhen, highlighting the struggles of summer workers and the operational challenges faced by tea shops during intense competition among delivery platforms [3][4][12]. Group 1: Impact of Subsidy Wars - The subsidy wars initiated by various delivery platforms have led to significant operational challenges for tea shops, with reports of unsold beverages and increased workload for staff [3][4][12]. - Many tea shop employees, particularly summer workers, have left their jobs due to the overwhelming demands and chaotic work environment created by these promotional campaigns [4][12]. - The financial implications for tea shops are severe, as they often receive only 10% to 30% of the subsidies offered to customers, leading to losses despite increased sales volume [16][17]. Group 2: Employee Experiences - Employees report extreme physical strain, with long working hours (often exceeding 9 hours) and a lack of breaks, leading to various health issues such as tendonitis and varicose veins [6][7][12]. - The working conditions are described as chaotic, especially during peak times, with employees feeling overwhelmed by the volume of orders and the pressure from delivery riders [9][19]. - Many summer workers perceive themselves as "cheap labor," with low wages and high turnover rates, as they often leave jobs shortly after starting due to the demanding nature of the work [13][15]. Group 3: Conflicts and Challenges - Conflicts between delivery riders and tea shop employees are common, particularly during busy periods when orders are delayed, leading to heightened tensions and confrontations [19][20]. - The article notes that the operational pressures from the promotional campaigns have created a hostile environment for both employees and riders, with both groups feeling the strain of the competitive landscape [20][21]. - Despite the increase in order volume due to promotions, the actual financial benefits for tea shop employees remain minimal, as their compensation does not reflect the increased workload [17][18].

Core Points - The article discusses the ongoing subsidy war among food delivery platforms since the launch of Taobao's delivery service in May, highlighting the intense competition and its impact on businesses and workers [1][35]. Group 1: Impact on Tea Shops - The tea and coffee shop sector is heavily affected by the subsidy wars, with many shops experiencing operational challenges such as unclaimed orders and staff conflicts [2]. - Some tea shop employees report significant financial losses due to the subsidy model, where they receive minimal compensation for orders, often not covering their costs [2][28]. - The article mentions a specific case where a tea shop received 1,600 orders in a day but only generated over 1,000 yuan in revenue, indicating the financial strain on businesses [29]. Group 2: Employee Experiences - Employees in tea shops, particularly summer workers, report physical exhaustion and injuries due to long hours and high-pressure environments, with some quitting after just a few days [5][6][22]. - The working conditions are described as grueling, with employees often standing for over 9 hours a day without breaks, leading to various health issues [10][11][12]. - The article highlights the perception of employees as "cheap labor," with summer workers earning around 20 yuan per hour, which is considered competitive but still low given the demands of the job [23][24]. Group 3: Conflicts and Challenges - There are frequent conflicts between delivery riders and shop employees, particularly during peak order times, leading to stressful working conditions [30][32]. - The article notes that the chaotic environment during busy periods often results in mistakes, further exacerbating tensions between staff and riders [31][34]. - Despite the increase in order volume due to subsidies, the article emphasizes that the financial benefits do not translate to higher earnings for employees, who remain underpaid and overworked [28][36].