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国联水产携手百胜中国:罗非鱼“出海”转“内销”,激活内需市场新动能
Nan Fang Nong Cun Bao· 2025-07-17 06:33
Core Viewpoint - The collaboration between Guolian Aquatic Products and Yum China aims to shift the focus of tilapia from export to domestic sales, thereby stimulating new momentum in the domestic market [4][19][20]. Group 1: Partnership and Strategy - Guolian Aquatic Products and Yum China signed a procurement cooperation agreement for tilapia, leveraging their strengths in quality control and digital supply chain management [4][5][14]. - This partnership is a response to the national strategy of promoting high-quality exports to domestic sales, showcasing a strong alliance between two industry leaders [18][19][27]. - The collaboration aims to create a dual circulation model that effectively mitigates risks associated with reliance on a single market [27][28]. Group 2: Market Impact and Economic Contribution - The initiative is expected to enhance the domestic consumption of high-quality tilapia, contributing to the construction of a new development pattern that emphasizes domestic circulation [20][29]. - By converting export-quality products to meet domestic demand, the partnership is anticipated to stabilize prices for farmers and support the livelihoods of thousands of aquaculture practitioners [36][44]. - The shift to domestic sales is seen as a sustainable development strategy that not only opens new market opportunities but also promotes rural employment and increases farmers' incomes [48][55]. Group 3: Quality Assurance and Product Development - Guolian Aquatic Products will ensure the quality of tilapia through its established international quality control system, aiming to transform export standards into benchmarks for domestic sales [50][52]. - The collaboration will also focus on product innovation and development, enhancing the competitiveness of domestic seafood products [23][25]. - The integration of tilapia into Yum China's extensive network of over 16,000 stores will facilitate the introduction of high-quality seafood to a broader consumer base [13][19].