多元情绪消费

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重奢战火不熄、情绪消费蓬勃,线下商业格局正在被重塑
第一财经· 2025-07-22 07:06
Core Viewpoint - The article discusses the ongoing transformation in the high-end retail sector in China, highlighting the shift towards emotional and experiential consumption, as well as the expansion of luxury shopping spaces to meet diverse consumer demands [2][16]. Group 1: High-End Retail Expansion - Louis Vuitton's "Louis Number" launch at Xinyi Taikoo Hui has significantly boosted foot traffic and sales, with weekend visitor numbers increasing by 107% and 114% year-on-year, and sales up by 104% and 91% respectively [5][6]. - Taikoo Properties has been systematically restructuring its brand since 2022, transitioning from a trendy luxury focus to a more upscale positioning, with the introduction of major international brands [6][7]. - Shanghai Hang Lung Plaza is undergoing a major expansion, adding approximately 3,080 square meters of retail space, which will increase its leasable area by 13% and accommodate around 25 new brands, expected to be completed by mid-2026 [11][12]. Group 2: Market Trends and Consumer Behavior - The luxury market in China is showing resilience despite signs of growth fatigue, with brands increasing their investments and expanding their presence [14][16]. - The emotional connection and personalized shopping experiences are becoming central to consumer preferences, with a notable shift towards "emotional spending" [2][3]. - The luxury goods market is projected to grow at around 3% globally, with the Asia-Pacific region remaining a key growth area, despite a 17% decline in luxury sales in China in 2024 [17]. Group 3: New Consumption Trends - The rise of "new economy" forms of consumption, such as the "二次元" (anime) culture and pet economy, is gaining traction, with significant increases in related consumer activities [20][22]. - The "二次元" market saw a 940% increase in search volume for related shopping experiences in Shanghai, with sales from related IP pop-up events reaching 82 million yuan, a 37% increase year-on-year [21]. - The pet economy is projected to reach a market size of 300.2 billion yuan in 2024, with a 7.5% year-on-year growth, as pets increasingly become integral family members [22]. Group 4: Future Retail Landscape - Future retail will focus more on emotional connections, community engagement, and mixed-use spaces, transitioning from mere transaction venues to social hubs [3][25]. - The Z generation is expected to become the main consumer force, driving the need for understanding niche demands and creating emotional value in retail innovation [25].
广东外贸连续8个季度正增长,“新三样”产品出口增28.8%
Di Yi Cai Jing· 2025-07-18 11:38
Core Insights - Guangdong's foreign trade has reached a historical high in the first half of the year, with a notable increase in the export of "new three samples" products by 28.8% [1] - The province's foreign trade has shown resilience, maintaining positive growth for eight consecutive quarters since Q3 2023, contributing 28% to the national foreign trade growth [1] - The total import and export value of Guangdong reached 4.55 trillion RMB, with exports at 2.89 trillion RMB (up 1.1%) and imports at 1.66 trillion RMB (up 9.5%) [1] Group 1: Export Performance - The number of foreign trade enterprises in Guangdong has increased by 7.6% to 130,000, with private enterprises accounting for 64.2% of the total foreign trade value [2] - Guangdong's export of mechanical and electrical products reached 1.96 trillion RMB, growing by 7.2%, with high-tech product exports increasing by 13.3% [2] - The export of autonomous brand products grew by 11.2%, indicating a shift towards higher value-added products [2] Group 2: Import Dynamics - Guangdong's import of mechanical and electrical products surged by 19.3%, making up 70.1% of total imports, with significant increases in key components like central processing units and integrated circuits [5] - The demand for high-end manufacturing equipment has risen sharply, with imports of aerospace equipment and semiconductor manufacturing equipment growing by 63.8% and 47%, respectively [5] - The province's industrial production stability and ongoing upgrades in manufacturing are driving the increased demand for imported products [5] Group 3: Regional Highlights - Dongguan's toy exports reached 9.97 billion RMB, with over 4,000 toy manufacturers and a strong supply chain supporting rapid market response [3] - The transformation of toy companies from simple processing to brand development and cultural representation reflects the broader trend of "Chinese manufacturing" evolving into "Chinese branding" [3] - The local customs authority is actively combating intellectual property infringement to protect the interests of Dongguan's toy exporters [4]