Core Viewpoint - Haidilao is innovating its consumption scenarios by launching its first "Super Dessert Station" in Shanghai, offering over 30 products, including beverages and desserts, with more than 90% priced under 15 yuan [1][2] Group 1: Market Overview - The Chinese dessert market reached a scale of 171.5 billion yuan in 2024, growing by 13.2% year-on-year, and is expected to exceed 190 billion yuan in 2025, with a compound annual growth rate of approximately 8% [1] - The market shares for dessert categories are as follows: tea-based desserts and traditional desserts each hold 34.6% and 34.9%, respectively, while Western desserts account for 20.5% [1] Group 2: Consumer Behavior - Traditional hot pot consumption is concentrated during lunch and dinner, while the dessert station targets all-day consumption with breakfast, afternoon tea, and post-meal options [1] - Afternoon tea accounts for 45% of dessert consumption, social gatherings for 30%, and breakfast alternatives for 15%, with women aged 18-35 contributing 70% of the customer base [1][2] - The Gen Z demographic (ages 18-25) represents 62% of the consumption, with average spending per customer increasing from 25 yuan in 2019 to 42 yuan by 2025 [1] Group 3: Business Strategy - The launch of the dessert station is part of Haidilao's strategy to adapt to consumer trends and innovate its service offerings [2] - Haidilao reported a revenue of 20.703 billion yuan and a net profit of 1.755 billion yuan for the first half of 2025, focusing on diverse consumption scenarios [2] - The company operates 14 restaurant brands, including "Yanjing Barbecue" and "Xiangqian Yinxing," with a total of 126 restaurants, and "Other Restaurant Revenue" reached 597 million yuan, growing by 227% [3]